Cosmoprof North America’s Post

The Devil Wears Prada 2 is officially in the works! With that being said I am sharing my favorite hack from the movie for tradeshows and conferences. We all remember the scene when Andy gets told she is attending the event and has to remember all the names of the people who will be there. Now two binders full of names the night before the event is a nightmare for all of us, it teaches us the benefit of prepping. I am TERRIBLE at remembering names but I am really good at memorizing faces. So anytime I have a conference or an event to attend I like to create my own Devil Wears Prada book for the event. This includes; screenshots of their LinkedIn profile, stats about their company, and any interesting facts I know. I do this for the top people to "keep an eye out for". It allows me to prep for the event and put a face to the name! As we head into big conferences for the fall try it out and let me know your thoughts!

You might say I'm "everywhere"! Someone recently said that to me after seeing our booth at both the bridal fair in the Philippines and a school activation in the mall – all within the same week! While it might sound intense (trust me, keeping up with the schedule was!), it highlights the power of visibility. Whether it's online or in-person, being seen puts you and your brand at the forefront, leading to: 1. Increased Brand Awareness: People can't connect with what they don't know exists! 2. Building Trust and Credibility: Consistent presence, especially at relevant events, demonstrates your commitment to your industry and builds trust with your audience. 3. Fostering Stronger Relationships: Face-to-face interactions allow you to connect on a more personal level, answer questions, and build lasting connections. I'm incredibly grateful to the Innoventures Education team for giving us this fantastic opportunity to showcase our brand at their event. It truly reinforces the importance of stepping out, being seen, and building meaningful connections in the business world. So, are you ready to get out there and be seen? Share your favorite tips for boosting visibility in the comments below!

Creativity in Challenging Times Today, Suji and I harnessed our creativity to prepare for next week’s tradeshow. Given the current economic situation, we opted for a budget-friendly approach while still aiming to impress our customers. It’s amazing what can be achieved with a bit of innovation and teamwork. For all the husband-and-wife business teams out there, how do you maintain excellence on a tight budget? Share your tips! Can’t wait to reveal our final setup next week! Light & Glo Fragrances BrandScent #BusinessPartners #TradeShowPrep #CreativityUnderPressure #SmallBusinessSuccess

🎯 Master the Beauty Trade Show Game Like a Pro! 💅✨ Feeling lost at beauty trade shows? Don’t worry, I’ve got you covered! 🌟 Whether you're a newbie or a seasoned pro, navigating these massive events can be overwhelming—like a kid in a candy store. 🍭 But with a strategy, you can turn it into a buffet of opportunities! 🥂 Here’s my tried-and-true method: 👉 Day 1: Walk the floor. Start from the right and move isle by isle, just like at a buffet. 🍽️ Take it all in—observe the trends, brands, and innovations. 👉 Day 2: Dive deep! 🔍 Now that you’ve scoped out the scene, revisit the booths that caught your eye. Learn about the technology, the brand stories, and the innovations that matter to you. 👉 Day 3: Time for the goodies! 🎁 Vendors are ready to pack up, but most would rather give away their products than ship them back. Score those freebies and build your stash! 🎤 Pro Tip: If there are conferences, know the speakers. They’re the experts you want in your network. Connection is key in this game! 💼 💬 Did I miss anything? Drop your best trade show tips in the comments below! 👇 Let's swap secrets before the next big event! 🚨 Catch me in NYC at the next beauty tradeshow, Makeup in New York! I'll be judging as the #BeautyTankJudge. Let’s connect and conquer together! 🚀 #BeautyProTips #TradeShowHacks #BeautyBoss #MakeupInNY #NetworkingMagic #BeautyCommunity

Another February... another MICAM edition. Definitely, the Italians do well in marketing and making things bright and high-end. If you can ignore that the fair doesn't have what years ago we knew as "visitors" and the fact that the corridors are twice bigger than the past, you will discover a very well designed fair, a full-filled agenda of talks, TV areas, new designers (bigger) spaces... But, at the end, we can see how the lack of "visitors" probably responds to the reality in the streets: it is becoming harder and harder finding multi-brand independent retailers (name any city in the world). Good news is, the ones who actually come, they are good, professional and resilient. More good news? The hot trend of sneakers had become to an end (FINALLY!!!) and we are seeing lots of "normal" shoes (ankle boots, boots, ballerinas,...) My eternal suggestion? PLEASE, make everybody's' life easier in the fair and reduce the number of HALLS. Will be cosier, more animated and, at least, people will be able to go from one stand to other without walking km just for the fun of having a higher number of pavilions.

FAQ #EXPOREAL in under a minute. 🏢🏭🏟🏘 Are you part of the real estate market in #Romania and the Republic of #Moldova? Then EXPO REAL (Messe München) is the place to be in October. ℹ️ Still some spots available also in the Joint Romanian Booth. Feel free to ask Mariana Ciotau, Ionut Oprea or myself more details! We would love to talk to you! #AHKRomania #PartnerforBusiness #PartnerforFairs #realestate #newbusiness #newmarkets #nearshoring #cee

NEW to our ‘Events & Reviews’ Section: Ines Tramarin offers an in-depth review of VS2024. https://lnkd.in/eDFtQ7tA

Many thoughts swishing around my brain after a packed day at #iiexeurope (photo evidence taken upon arrival when I was more fresh faced). The one session I'm still thinking about was the client panel hosted by Lucy Davison and featuring Claire Rainey of VMO2, Mariline Alsuar of Durex/Reckitt and Vesna Hajnšek from Swarovski. Top takeaways? Agencies are far too focused on methodology, but should be more focused on deliverables, insight activation and socialisation, in our pitches and proposals. Stop waxing lyrical about sample make-up, if clients are working with you, they trust you've got it covered. And be more honest - honest about your limitations, but creative about how you'll work around them. Clients don't want a "yes, client" relationship - they want authenticity and candour in a partnership.

In our latest blog, Ceres MD Jennifer John looks at how brands need to make the most out of exhibitions. Whether you're a seasoned exhibitor or considering exhibiting in 2024 for the first time, strategic planning can help maximise your business investment. 👉 https://lnkd.in/eRerP_cW   💭Read the blog for thoughts on: 🎯 Why defining, and measuring, success and having a clear message are key  😄 The importance of a well-briefed, enthusiastic team to create a lasting impression 📱 Why paper leaflets may have had their day, but social media has an important role to play. #Exhibitions #TradeShows #EventMarketing #FoodBrands #ROI #PRAgency 

You ask - we answer! 💪 In the current phase, we are receiving various questions from exhibitors about the upcoming #EXPOREAL2024. 💬 Patrizia Fritz, Exhibition Manager, answers the most frequently asked questions. Do you have more questions? Let us know in the comments! ⬇️ #EXPOREAL #property #realestate