Business Owner at WiseGuys Digital Marketing; 3x National Bestselling Author; Keynote Speaker, 3x Kansas City Small Business Superstar
Law firm owners, Do you track everyone on your team's individual close rate? Recently, I met with a client, and we did just that. Here is what we found: - Lawyer/owner: 89% close rate - Paralegal: 67% close rate - Inktake member one: 22% close rate - Intake member two: 51% close rate - Intake member three: 38% close rate That is a huge difference and could result in MILLIONS in lost business over the lifetime of your career. Ensure only the best on your team is making sales. Invest in sales training for team members with low conversion rates or change the end goal they need to achieve. (Rather than making the sale, have them qualify the lead and book them on your calendar.) Without sales, your law firm will cease to exist. #sales #marketing
This is great and makes me even more excited about my newest team member who has phenomenal people skills.
Really interesting to see those numbers. It makes sense the attorney can close more. It would be interesting to see this data on a wider scale to see if those ustelizingnintake specialists over attorneys are losing out on more clients. Or can a well trained intake specialist do as good as an attorney?
This is a game-changer for law firms! It's not just about having a great legal team, but also about having a team that can effectively convert leads into clients. As a new advocate, I'll definitely keep this in mind as I build my career. Thank you Cooper Saunders for sharing this insightful analysis! As a new advocate, I realize the importance of tracking individual close rates to optimize our team's performance. It's eye-opening to see the significant difference in close rates among team members. I completely agree that investing in sales training and redefining goals for team members with lower conversion rates can make a substantial impact on our law firm's success.
This is so relevant. It’s essential to allocate each staff member to their best skill set. That’s how firms grow. Ps. Ties nicely into my opinion that law firm partners should not be writing their own articles…🤔
THIS IS A PERSONAL ACCOUNT Assistant District Attorney General - Trial attorney handling criminal cases. Opinions my own.
3moThat is fascinating. And law firms should do this. Do they further break down the intakes? For instance, do they track google leads % per person converted? Referrals converted by each person? Etc.