Converseon’s Post

I don’t know about you, but we’ve been really unhappy with our sentiment accuracy recently…Okay it’s not the best dinner conversation starter. But let’s face it, unless you are at a table filled with social listeners, most people don’t know what we are talking about anyway!   Dinner conversation topics aside, accurate sentiment is really hard to achieve but it’s important as many businesses count it as a top KPI. So if the big bosses are using it to make business decisions, we want to be really sure that the information we are feeding them is right.   So for this particular imaginary social listening dinner party, we’ve invited along our friend Rob Key (Founder of Converseon) and once the wine is flowing we are going to convince him to spill all his secrets about sentiment accuracy, data quality and “trusted” AI. Also joining the imaginary dinner table is Bárbara Bermúdez Lyons (Senior Manager, Social Intelligence) from Delta Air Lines and client of Converseon.   If you fancy joining us then bag a seat for the last in our All Things AI webinar series - Unhappy with your sentiment accuracy? Let’s talk data quality and “trusted AI”. We’ll be getting down into the nitty gritty of: 👉 How to measure and understand data accuracy 👉 What we can do to improve it 👉 What that means for sentiment analysis   We’re sorry to say that wine is not included but as this is virtual event you can bring your own or another beverage of your choice. We also encourage snacks!   Bag a seat here 👉 https://lnkd.in/enBxAAyd   #SocialData #SocialIntelligence #SocialListening #Insights #Sentiment #AI #Data

If you haven't registered for tomorrow's webinar (11:30am EST) on how to improve your Sentiment Analysis, click below to register. Learn how Delta's focus on improving data quality is delivering tremendous results. I'd be happy to share how we can improve yours too. #socialdata #socialintelligence #sociallistening #insights #AI

I've come to an unsettling conclusion: The numbers themselves — including our abilities to measure these types of questions with surveys, specifically — are getting worse and we aren't always using the numbers well. Our overarching problem is that so much data is based on surveys to which people no longer respond. Which is why I don’t ask you to complete surveys. Ever. My trade secret … Wrap proven and meaning data in a story. Read this article — (below) — in Friday’s WSJ or find in Apple News. Then absorb over your Saturday morning cup-of-joe ☕️ “Data are just summaries of thousands of stories — so tell us a few of those stories to help make the data meaningful.” — Stephen Carter King #DataAnalysis #PredictiveAnalytics #ArtficialIntelligence #AI #DeepLearning #ActionableInsights #BusinessInsights #BusinessIntelligence #SocialCurrents ✦ ✦ ✦ Stephen Carter King Chief of Growth and Marketing + Beerconomist • Team Leader • Sherpa • CEO of Beerconomy & Co., a Kings Crossing company [email protected] Beerconomy is a business intelligence source, empowering people with insights through data. At our core, we’re profit, AI and future driven, and as thought leaders to the beer trade, our mission is to strengthen and guide, fact-based decision-making that impacts your business, our society and our world

Market research transforms human interactions into cold, hard data- but what is data really worth when the human essence is taken out of it? Beneath every statistic, a compelling human story waiting to be uncovered is buried. It’s easy to get lost in numbers when it’s all there is left. This is why we’re on a journey into the transformative power of humanizing data in market research. At Glimpse, we are discovering how adding the human touch back into data enriches our understanding, fosters empathy, and fuels authentic storytelling. We advocate for the importance of emotion sentiment analysis and believe emotions are a big driving factor in any type of marketing decision. Our advanced AI technology allows us to capture the nuances of human emotion and behavior with data conversations mimicking human interactions, providing invaluable insights into consumer preferences and motivations. From crafting key messaging to generating AI summaries, communicating with data, and chatting with AI personas of your respondents, our dashboard revolutionizes the way you extract insights and tell stories. Let's shift our focus from mere numbers to the rich tapestry of human experiences that lie beneath. Are you ready to unlock the true potential of your data? Join Glimpse today. #MarketResearch #GenerativeAI #DataAnalytics

Picture it - You’ve got a big meeting to prep for Lots of important stakeholders You want to ace it. Show you know your business area You’ve got a load of data insights you’ve pulled using infer You know all the underlying factors that are affecting your most important metric (churn, on-time deliveries, sales, leads etc) You even know how much each underlying factor is affecting the top metric But You need to present it in a slick and professional way This is where data stories come into their own Collate all your biggest insights, together with interactive graphs All into one presentation Presentation = Nailed You = Champ Check the video to see how #infer #data #insights #predictiveAI #AI

Data stories is part of the Infer platform we don't talk about enough. Rich explains it wonderfully in the below video. For me and the customers I work with - it's the ability to share within the data team, but crucially with the wider business and explain what the data is saying. As well as having a direct link back to the query & data set you pulled the insights from. No more copying & pasting graphs, or trying to zoom in on specific data points or columns - hooray!

BREAKING NEWS: Businesses these days are so advanced that they don't even need consumer insights anymore - they can just read minds! Just Kidding - Happy April Fools Day! With the rise of AI and big data analytics, companies are able to gather and analyze massive amounts of data to understand their customers better than ever before. It's important to remember that human insights and feedback are still invaluable for truly connecting with consumers. #MarketResearch #DataAnalytics #ConsumerInsights #Alchemer

AI has also helped to prove that data isn’t just numbers these days!   Don’t get me wrong – it all boils down to binary numbers in the end but now with the power of AI, there’s something called ‘Sentiment Analysis’   By using AI-driven sentiment analysis, we can now gauge public perception and sentiment surrounding a product, brand, or topic. Visualizing these sentiment trends over time can help your business adapt your strategy based on feedback from your customers, including their preferences.   Scary right? But so powerful! You can tailor marketing campaigns and your products based on how your customers feel about your products and services, giving you a competitive edge because you’re triggering emotions in your customers!   If you’d like to find out more about sentiment analysis give me a shout. If you want to know more about customer triggers, give my wife Reena Patel at You and Your Story shout…   #data #sentiment #emotion  

Big Data's stealing the spotlight, but have you heard about Small Data's quiet revolution? In a world captivated by the volume, velocity, and variety of Big Data, the nuanced, human-centric insights of Small Data often fly under the radar. Yet, it's these granular details that often paint the clearest picture of consumer behavior, trends, and needs. Small Data thrives on the why behind the what. It's the customer feedback that sparks a groundbreaking feature, the user experience tweak that skyrockets engagement, or the local market insight that guides a global strategy pivot. While Big Data tells us what's happening on a massive scale, Small Data brings us face-to-face with the individual stories and motivations that drive real change. Next time you're diving into metrics and analytics, take a moment to consider the smaller, qualitative datasets at your fingertips. What patterns are in the customer support tickets? What social media interactions have you overlooked? Any feedback emails buried in an inbox? They might just hold the key to your next big breakthrough. #ai #tech #smalldata #productmanagement