Converseon reposted this
Good article on the effectiveness of econmetric approaches to measure brand impact on sales - and its growing adoption in cookie-less world. Our Conversus PRISM (predictive brand/reputation intelligence system) combines econometric modeling with predictive AI, powerful NLP and unstructured data to bridge the "perception to outcome gap." https://lnkd.in/e4XHKJgq
Just a couple more days until #ObserveSummit24 in Chicago! Our VP of Solutions, Ben Sigerson will be manning our booth (Booth#4!) to talk through your specific Data Quality/Data Accuracy questions and concerns, and our CEO, Rob Key, will be discussing with Walmart's Angela Palladino and SiLab's Dr Jillian Ney how important Data Quality is in terms of driving trust in the insights you're generating across your organization. Come join us and make sure you get your tix today https://lnkd.in/e29N9VT8
This is a must-see panel next week for anyone dealing with the pain points of data quality issues! A few tickets are still available for #ObserveSummit - see you there!
What could be better than a cosy fireside chat? How about one that drills right down into one of the biggest issues in social listening right now…data quality? The unfortunate truth is that data quality is bad. Not all bad. But bad enough that it’s keeping social listeners up at night right now. So if you want to sleep easy, join Rob Key (Founder of Converseon), Angela Palladino (Senior Director, Insights & Analytics at Walmart) and, our very own, Dr Jillian Ney, at Observe Summit where they’ll be talking about: 👉 What is the problem with data quality? 👉 How big a problem is this really? 👉 How can you benchmark and measure your data quality? 👉 What tech (hello AI) and strategies are there to get better data quality? There’s not long now until Observe Summit, grab your tickets soon 👉 https://lnkd.in/e29N9VT8 #ObserveSummit #OS24 #SocialIntelligence #AI #SocialListening #Analytics #DataQuality #SocialData
Proud to be sponsoring The Social Intelligence Lab's Observe Summit in Chicago this year (Oct 3rd)! Our CEO, Rob Key will be talking about the importance of Data Quality and the insights you're using to make key business decisions with Walmart's Senior Director of Insights and Analytics, Angela Palladino. Come join us! https://lnkd.in/eNDxRNNZ #observesummit24 #dataquality #speedtoinsights
Very excited to have partnered with The Social Intelligence Lab on the #SITechLandscape Map! Kudos to Dr Jillian Ney, Bernardo Ellis, and the rest of the SI Lab team - what a terrific accomplishment and resource for brands struggling to understand this wide-ranging industry and the tools available to them.
Really looking forward to this LinkedIn Live today at 11:30am EST - Join us!
Building THE global social listening community to turn social intelligence into a recognized discipline
As we countdown to Observe Summit, we’re questioning if you’re getting the full story when you analyse social data…in fact, could the story you’re actually getting be more fiction than fact? 🤔 Join us for this LinkedIn Live as we explore why the insights from your social listening tool might not be as accurate as you think. 💥 🔍 The Problem: Poor data quality can lead to misleading insights, making it harder to understand your audience and make informed decisions. 🎯 The Solution: We’ll uncover how to identify and fix these data issues so you can get more reliable insights from your social listening tools that are easier to action. 💡 What You’ll Learn: Discover the hidden dangers of poor data quality Learn how to ensure your social listening data is always relevant and accurate Get real-world examples of what can go wrong—and how to avoid it Don’t let bad data steer your strategy in the wrong direction. Join us on September 10th for a very special LinkedIn Live.
Our CEO Rob Key is leading this discussion today on the hidden truth about data quality and your social data insights. Join us at 11:30am est on LinkedIn Live! https://lnkd.in/eDxJbj4r
We love a good story. The more outrageous and convoluted the plot, the better! BUT not when it comes to our data. When analysing data we much prefer fact over fiction. The secret to ensuring analysing social data gets you the full story is all down to the quality of the data. Poor data quality can lead to misleading insights which makes it hard to understand your audience and make informed decisions. So how do you ensure good quality data? Well, the first step is to tune in to our next LinkedIn Live session “Are your social listening insights as good as you think they are? The hidden truth about data quality”. And the next is to listen to our awesome experts Ellen T. (Head of Social Listening – Cash App), Rob Key (Founder – Converseon) and Jacob Bohle (Global Insights Assistant Manager – Bayer). Join us on September 10th at 4.30pm (BST) and find out how to get your data quality up to scratch! Observe Summit is just under a month away and each week we are counting down with a new LinkedIn Live session. #ObserveSummit #OS24 #DeepSocialListening #SocialListening #SocialIntelligence #Insight #Data
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🌟Check out this demo given by our team during The Social Intelligence Lab’s Demo Day! 🌟 🔗 [Watch the webinar here]: https://lnkd.in/dF5yuUTr 👉Conversus uniquely provides the “trusted AI” features that brands need to ensure superior data quality, validation, transparency, and human governance to social media and other VoC unstructured data. 👉It is a powerful new tool for those looking to do more advanced analysis and insights. 👉Conversus was recently named to the “Hot Tech in PR” list by PRNEWS. Thank you to Dr Jillian Ney for coordinating the Tech Demo Day. At Converseon, we're dedicated to empowering businesses with the tools to harness the true potential of their data. Discover how Conversus can revolutionize your approach to customer insights and drive strategic decision-making. 🚀 To schedule a demo, click here 👉 https://lnkd.in/dsyYYw_C #Converseon #SILabs #VoiceoftheCustomer #PredictiveIntelligence #DataDrivenDecisions #Webinar #ConversusAI #BusinessIntelligence
It's impressive to see the integration of econometric modeling with predictive AI and NLP in Conversus PRISM. How do you see the role of unstructured data evolving in predictive brand intelligence?