Conrad Withey’s Post

Statistics show that 83% of tracks on streaming platforms garner fewer than 1,000 streams, with a quarter of them receiving none at all. Given the influx of hundreds of thousands of new songs daily, this isn’t shocking, but it underscores the difficulty for independent artists to stand out. Creating high-quality music is just one part of the equation; ensuring it gets listened to is another challenge entirely. Independent artists must be highly diligent in promoting their music to reach potential listeners. The music industry is competitive and often unfair, making it tough to gain traction. It’s crucial for independent artists to develop diverse communication and engagement strategies with their audience. By building a strong presence across various platforms and consistently interacting with fans, artists can significantly boost their visibility and influence. Tips for Staying Diligent: Set Clear Goals: Define specific, achievable objectives for your music career. Break them down into manageable steps and regularly review your progress. Create a Schedule: Allocate dedicated time for different tasks such as composing, recording, promoting, and engaging with your audience. Consistency is key to maintaining momentum. Engage with Your Audience: Regularly interact with your fans on social media, through newsletters, and during live events. Building a loyal fanbase requires ongoing effort and genuine connection. Utilize Analytics: Use data from streaming platforms and social media to understand your audience’s preferences and behaviors. Adjust your strategies based on these insights to improve your reach and engagement. Network with Other Artists: Collaborate with other musicians and industry professionals. Networking can open doors to new opportunities and provide valuable support and feedback. Stay Updated on Industry Trends: Keep abreast of the latest trends and changes in the music industry. This knowledge can help you adapt your strategies and stay relevant. Invest in Promotion: Allocate resources to promote your music through various channels, including social media ads, playlists, and music blogs. Effective promotion increases your chances of being discovered. Continue Learning: Attend workshops, take online courses, and read industry publications to enhance your skills and knowledge. Continuous learning helps you stay competitive and innovative. Take Care of Your Well-being: Maintaining your mental and physical health is essential for long-term diligence. Ensure you balance work with rest and personal time to avoid burnout. Celebrate Small Wins: Recognize and celebrate your achievements, no matter how small. This positive reinforcement can keep you motivated and focused on your goals. #IndependentArtists #MusicPromotion #StreamingStats #MusicIndustryTips #Data #MusicIndustry #Indie #Distribution #Sync

As most of you may already know Universal Music Group has announced that it is pulling its entire catalogue from the platform, meaning music from all your favourite artists like Taylor Swift, Ariana Grande, Drake and many more is officially off-limits for your future content. What we're looking at is a significant shift in the landscape for artists, creators and the platform itself. TikTok has been a massive player in bringing us new music and driving the viral success of artists. Our new fave artists like Noah Kahan and PinkPantheress shot to overnight fame on the platform - that’s the TikTok effect. But now, concerns have been raised about how artists will promote their music moving forward. A lot of videos on TikTok will now lose their sounds completely, so our favourites folder might now look like a sad collection of mute edits… hey Jacob Elordi 😘 For those of us in digital marketing and social media we need to start re-thinking some of our strategies - we’re good at staying updated on the latest trends and we’re now going to be looking at other ways to showcase our creativity. This is a reminder that we need to stay adaptable and open to new approaches because our favourite trending audios might start looking a lot different from now on. In the meantime, you can catch me searching through the entire glee cast discography for audio… it’s all we’re left with. What do you think TikTok's future looks like? 👀 PS: My future-planned T-Swift Eras Tour content is ruined 😭 #socialemediamarketing #digitalamarketing #contentmarketing #socialmedia

Re-introducing Kwot 🎵 Attention all aspiring artists, content creators and music enthusiasts! 🎵 Are you ready to embark on a journey to music stardom like never before? Look no further – because Kwot is here to ignite your passion and propel you to greatness! Kwot isn't just another music app – it's your gateway to fame, your platform to shine, and your ticket to the big stage. Just like the pioneers of other popular social media platforms, Kwot is poised to revolutionize the music and content creation industry and elevate your career to new heights. Like Oprah Winfrey once said, "The biggest adventure you can ever take is to live the life of your dreams" so why not start with Kwot? Why Kwot? Let me tell you: 🚀 Unleash Your Talent:Kwot offers a comprehensive platform for creators like you to showcase your talent and share your latest tracks with the world. Whether you're a singer, songwriter, producer, instrumentalist, or podcaster, Kwot Music provides the perfect stage for you to shine. 💫 Connect with Fans: Engage with fans from every corner of the globe and build a dedicated fanbase that supports your musical journey. With Kwot Music, you have the opportunity to connect with like-minded music lovers and cultivate meaningful relationships with your audience. 💰 Monetization Opportunities: Kwot Music is a monetized application where creators are paid monthly based on the quality and engagement of their content. Take control of your financial future and earn money doing what you love on Kwot Music! 🎶 Discover New Horizons:Dive into our vast library of diverse genres and discover emerging artists who are pushing the boundaries of creativity. From hip-hop to rock, pop to jazz, Kwot offers something for every musical taste. Join us as we rewrite the rules of the industry and empower the next generation of superstars. Don't miss out on the opportunity to be part of a revolution that's transforming the way the world experiences music. Don't let your dreams stay in the dream. Christiano Ronaldo CR7 once said, " Dreams are not what you see in your sleep, they are things that do not let you sleep at night" Download the Kwot app today and start your journey to becoming the next great Kwoter! 🌟 #KwotMusic #MusicRevolution #CreativeFreedom #MusicJourney #DiscoverNewTalent Tag your fellow artists , content creators and music enthusiasts to spread the word! 🎶✨

🎵 Ad Spotlight 🎵 Check out this music post we ran to promote “Living Life, In The Night” by Cheriimoya. It’s a fantastic example of classic meme-style music marketing. Here's why it worked: - Engaging video: Long enough to showcase the song and boost watch duration in the algorithm - Perfect song match: The song perfectly complements the vibe and action of the video - Attention-grabbing text: Engaging top text that draws viewers in - Shareability: Highly shareable content that encourages engagement The results speak for themselves: an overall $0.61 CPM on this campaign, proving this content really resonated! #MusicMarketing #AdSpotlight #DigitalMarketing #ContentCreation #MemeMarketing #socialmedia

🎶 Music Release Advice for 2024: 🌟 Stand Out with Multiple EPs! Dear artists, In the ever-evolving music industry, staying ahead means adapting and innovating. Here's a game-changing tip: consider releasing multiple EPs instead of a single one. Why? Let me break it down: 1. Maintain Momentum: Keep your audience engaged and excited by dropping multiple EPs. It builds anticipation and keeps the momentum rolling for your next big project. 2. Explore Different Sounds: Embrace freedom! Multiple EPs allow you to experiment with diverse sounds and styles. This not only attracts a wider audience but also shapes a more unique musical identity. 3. Strategic Timing is Key: Timing is everything. Release EPs strategically throughout the year to capture diverse audiences and ride the waves of major events or online trends. Now, let's get practical with a plan: Q1: Lay the Foundation • Invest time in pre-production with a producer to refine your sound. • Craft a strong visual identity for your project. • Engage with your fans on social media, sharing teasers and behind-the-scenes content. Q2: Release EP1 - "Introducing the Artist" • Drop a powerful single with an official music video. • Focus on targeted promotion through social media ads and influencer outreach. • Connect with your audience by incorporating EP1 songs into live performances. Q3: Release EP2 - "Exploring New Horizons" • Take creative risks – experiment with different genres and production techniques. • Collaborate with other artists or producers to broaden your reach. • Boost revenue and brand promotion through EP-related merchandise. Q4: Release EP3 - "Solidifying the Brand" • Offer exclusive content to fans who purchase all three EPs. • Connect with your most dedicated supporters through fan events. • Wrap up the year with a recap highlighting your achievements and fan interactions. Follow this advice to effectively release multiple EPs in 2024, break free from the norm, and establish yourself as a rising artist. Consistency, creativity, and genuine fan engagement will be your keys to success. #MusicAdvice #EPRelease #RisingArtistTips

Bundling your music with other merchandise can significantly enhance your sales and revenue. By offering your music as part of a bundle with items like t-shirts, posters, or exclusive digital content, you create a more attractive package for your fans. This strategy not only incentivizes purchases but also increases the perceived value of your offerings, driving higher overall sales and helping to build a stronger connection with your audience. Independent music creatives can leverage bundling to maximize their earnings and grow their fan base more effectively. #MusicBundling #IndieArtistTips #MusicMerchandise #BoostSales #IndieMusicHustle #CreativeRevenue #MusicMarketing #IndieMusicianLife #DIYMusician #FanEngagement

Universal Music Group has threatened to pull it's entire song catalog from TikTok in the next 24 hours 🤯 Why? In an open letter titled “Why we must call Time Out on TikTok”, Universal, the biggest music company in the world, accused TikTok of attempting to “bully” and “intimidate” them into “accepting a deal worth less than the previous deal, far less than fair market value and not reflective of their exponential growth”. In response, TikTok accused Universal of having “put their own greed above the interests of their artists and songwriters.” So. What does this all mean? 🤔 Who stands to lose more should a deal not be struck? Is it just a big bluff from Universal? Universal stated in the letter that TikTok accounts for “only about 1% of our total revenue”. So not a huge percentage, but still not insignificant. In my opinion, where Universal do stand to lose out is in the potential for virality of new music (and old music). Many artists can thank TikTok and TikTok alone for helping to catapult their careers. Or, take Sophie Ellis Bextor, who's hit "Murder On The Dancefloor" has found itself back in the charts after playing a star role in the Prime Video & Amazon Studios movie "Saltburn" and subsequently becoming a trending sound on TikTok. Without TikTok does this happen? Or does it have as much momentum? Probably not. But, at the same time, as much as it might hurt Universal it would also hurt TikTok. The "Murder On The Dancefloor" trend would likely still have surfaced, but without TikTok as an outlet, all the content would live on other platforms, namely Instagram, their main competitor 😈 Universal needs TikTok. But TikTok needs Universal. This to me is clear. It's going to be a case of who feels the scales are balanced in their favour and/or who has a better poker face!

YouTube's head of Music Lyor Cohen just shared some new stats about the impact YouTube Shorts have on building audiences and driving discovery for music. Here are the top stats Cohen pointed out in his letter: 🎵 More reach: In January 2024, Shorts TRIPLED the average artist's audience of unique viewers. 🎵 More fans: In January 2024, artists active on Shorts saw more than 60% of their new channel subscribers coming directly from their Shorts posts on average. 🎵 More engagement: Shorts are now averaging 70 billion daily views and are being watched by over 2 billion logged-in users every month. Plus, the number of channels uploading Shorts has grown 50% year over year. What are your thoughts on these stats? Check out the full letter below ⤵ https://lnkd.in/e9xNRyKP

Who are some of your favorite music related creators on Patreon? A new feature became available on Patreon this week that allows creators to suggest other creators under a 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗮𝗯. Do you have a favorite 𝗺𝘂𝘀𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝗣𝗮𝘁𝗿𝗲𝗼𝗻 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 you would like to suggest? If so, feel free to drop the channel name and link the comments of this post. I will keep an eye out for any suggestions and add them to Sync Opps. recommendations tab soon. If you are a 𝗦𝘆𝗻𝗰 𝗢𝗽𝗽𝘀. member who is also a Patreon creator, be sure to add your own channel name and Patreon link in the comments. We would love to share some of our member's channels with all our other members. I would also like to check out any of my 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 who might be creators on Patreon. Feel free to comment your info below if interested. Even if your content isn't focused on music, feel free to share your channel in the comments. Patreon currently allows you to have up to 𝟱𝟬 𝘁𝗼𝘁𝗮𝗹 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 at once. If we happen to get more than 50 we will rotate new recommendations in each week or month as needed. To any Patreon creators who see this and like what we are doing over on Sync Opps. we would appreciate a recommendation on your channel if you choose to add us. I will leave 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝗼𝘂𝗿 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 here in the comments. #Patreon #creators #recommendations

Have a customer on hold? 📞 That’s a big opportunity to engage: 68% of consumers are more likely to purchase from a brand that is thoughtful about what they use for hold music/audio. Simply put, the hold experience matters. Per Veritonic’s study, 9 in 10 consumers prefer music 🎶 over a talking advertisement and silence. If given a choice between an ad that contains talking or silence, 57% would choose talking. That’s not all - 46% say it’s important for the hold music to be “on brand” with the company or service they’re calling about. If the hold music is enjoyable, most consumers (82%) will hold for longer. So what does enjoyable mean? 73% of consumers say top-50 charted songs, while 86% of consumers prefer that the hold song be one they recognize. If you’re running a business and want to retain your customers through a potentially lengthy hold wait, this is the way to go. Having a great product/service is still key, but make sure your hold game is on the same level. #music #customerservice #engagement #userexperience #branding