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As we bid farewell to Christmas and Boxing Day, it's the perfect time to reflect on the evolving trends in holiday shopping 🛒 This article by our CEO Jason Cottrell delves into the significant rise of social commerce, highlighting how global sales are booming and how North American brands are adapting to this shift. Click below to read! #MACH #ComposableCommerce #SocialCommerce

Over the next year, we’re likely to see an increasing proportion of retail media spending coming from brands that don’t advertise on the retailer’s e-commerce site at all. More in our latest blog #A3 #Media #Retail #Advertising #eCommerce #InStore #RMNs #Grocery #Marketing https://ow.ly/6Gh150QHQer

One more day until the "Gamechangers in sports e-commerce" summit and honoured to announce yet another exciting headliner. Both Gianluca Santaniello (Venezia FC) and Ines Castelltort will be on stage during a panel discussion: "E-commerce tactics on Shopify Plus: winning strategies for football teams". Unless you lived under a rock in the last years, you've also witnessed how Venezia FC revolutionised shirt sales in football by blending legacy, branding and fashion. Very eager to learn more on how they capitalised this on their e-commerce touchpoints 🛍️. Club Brugge, Radikal, Shopify Plus Partner, Shopify

Click Frenzy has launched an Always On platform, a new opportunity for retailers to advertise their offers to eager Aussie consumers 365 days a year. The launch follows the Main Event Mega sale that ran in October 24-26th, with the new model allowing customers to easily discover deals from their favourite brands and retailers everyday and empowering retailers to run campaigns suited to their schedules. Launched in 2012, Click Frenzy has become an Australian sales season staple. The new platform showcases retailer’s sales campaigns on a homepage updated and curated daily. The company says this is something completely new for Click Frenzy, with a new look and new model designed to boost sales throughout the year, not just peak season. Founder and CEO Grant Arnott said “Shoppers will be excited and stimulated by the range of quality deals continuously on display through November / December including Singles Day, Cyber Week, peak gift buying in December, Boxing Day and beyond. It’s a fresh new look and new model for Click Frenzy, where you can spread your campaign and tweak it over months rather than concentrating on a single three day event – priced accordingly to maximise value for participating retailers.” Click Frenzy Global Marketplace #clickfrenzy #blackfriday #cybermonday #australia #newzealand #retail #retailers #retailing #marketplace #retailnews

Trade partner self-services are typically the first step in many retailers' transformation to in-store retail media. In our latest post, I explain the reasons behind this and give practical advice on how to advance it in your company. This blog post continues the Doohlabs in-store retail media in practice -series. #retailmedia #instoremarketing https://lnkd.in/dRJSQbMi

Are you aware of the latest trend in e-commerce that is transforming the way brands and retailers interact with consumers? I'm talking about retail media networks (RMNs), which are platforms that allow retailers to monetize their online traffic by selling ad space to brands. RMNs are expected to be a lucrative industry in the next three years, as more consumers shop online and more brands seek to reach them at the point of purchase. What are your thoughts on RMNs? Do you think they are a win-win situation for both parties, or do they pose some risks and limitations? Let me know in the comments below. #retail #ecommerce #advertising #rmn #trends #opportunities #challenges

Lachlan Brahe is the new GM at Circuit by Cashrewards and shares his #retailmedia insights in this new Power Retail interview. Plenty more in the full Q&A, but here are Lok's four main reasons why retail media is becoming such a vital tool: 🛒 Retail media is a new, high-margin way for retailers to innovate and evolve their business models, enabling them to monetise their existing assets through the incorporation of advertising placements both in-store and online that will capture the attention of customers right across the sales path. 🛒 Customers don’t always want to shop on autopilot. A well placed ad can introduce a new brand, a new product variant, or a new bargain. Done well, retail media accompanies the customer journey, it doesn’t detract from it. 🛒 Challenging economic conditions require advertisers to be more conscious of what return on investment or return on ad spend their investment generates. Retail media’s capacity to track and report sales relative to media spend solves for this. 🛒 Advertisers & Media Agencies are always seeking competitive advantage and new ways to engage potential customers with attention-grabbing messaging. The customer base for retailers can be as large and effective as a media audience, so this represents a new and highly accountable addition to a media plan. #cashrewards #retail #media #advertising #shoppermarketing #trademarketing #marketplace #affiliate #PPC #retailnews #australia https://lnkd.in/gNcQnRY6

Which marketplaces are dominating right now? Juozas Kaziukėnas, Founder and CEO of Marketplace Pulse, joins us to discuss this and unveils the biggest developments in brand advertising in an exclusive interview. Watch now and access the full 2023 Year in Review Benchmark Report 👉 https://lnkd.in/dv5-sWGF #BrandAdvertising #EcommerceTrends #MarketplacePulse #QuartileInsights

What can you achieve with a good marketing strategy for shopping malls Here are just some of the goals that you can achieve with a consistent marketing strategy and relationship marketing for retail malls and shopping centers: Attract shoppers. With a bigger online presence, you can attract new customers through your doors. Promote sales. Use promotions, deals, and online advertizing to make customers an offer they can’t refuse. Collect contact details. Target customers with more personalized communications. Reward loyal customers. Attracting new shoppers was just the first step! Share exclusive rewards and treats for repeat customers. Highlight brands and products. Run giveaways and promotions to show off your best brands and new product releases. Manage periods of low consumption. If sales have been muted lately, then use deals and online campaigns to revive consumer interest. #marketing #marketingstrategy #shoppingmall

Check this blog post from Teemu, where he explains the key factors behind the success of Trade partner self-services in in-store retail media.