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Multi-channel strategies are always a nice thing. How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend https://flip.it/j5SB0s

Using price monitoring software can greatly influence shopping ad performance. 📊🛍️ Retailers need to appear on the first page of Google and having the lowest product price is key. By monitoring prices, retailers can adjust their pricing to boost ad impressions, clicks, conversions, and conversion value. 📈💰 Additionally, price benchmark data is crucial for predicting future product performance. Even if PPC specialists can't adjust prices directly, they can share pricing data with colleagues and add a predictive performance layer to campaigns. 🔄💡 With price monitoring software, retailers can easily track competitor prices and export pricing and performance data to make informed decisions. 💻💪 #PriceMonitoring #ShoppingAds #AdPerformance Full blog: https://lnkd.in/eGe9Hyf9

Experience a significant jolt in your eCommerce business performance by tackling issues caused by third-party sellers of grey market goods. This unseen ROI can unlock unexplored potentials of your brand protection strategy. Considering increased sales or Amazon buy box win rate as a measure of brand protection success? Think broader. Analyze the cost and effectiveness of Pay Per Click (PPC) advertising. When brands lose control over the buy box, the ability to create PPC campaigns also slips away. Disruptions in ad campaigns are followed by underutilized advertising assets. Third-party sellers, with illegitimate ASINs, not only snatch sales but also escalate the PPC bid price. What's more unpalatable is that these sellers might be using your media assets in their own PPC campaigns. The key lies in fighting back intelligently and efficiently. A beacon in this grim scenario is Gray Falkon’s AI and automation system. It stands out in speed and efficiency in mitigating third-party sellers. The results? Brands typically witness a 20% sales boost within just two months. The icing on the cake is the significant reduction in the cost of PPC. The system essentially pays for itself due to the savings in PPC. Perfect synchronization of an effective advertising strategy and Gray Falkon’s system can bring about transformative changes. Several global consumer brands with digital ad agencies have reaped the fruits of this potent combination. One consumer health products company noted a 15% increase in COGS and a 28% increase in glance views in merely two months - without any change in their ad strategy. Alternatively, another customer benefitted from a +628% increase in SCOGS and +154% increase in glance views PoP in less than three months. Just imagine, a 20% sales increase and drastically reduced advertising costs in only two months. It's hard to find another investment that can translate into such speedy and significant outcome transformation. What strategies have you been implementing to tackle third-party seller issues and boost your brand's performance? #BrandProtection #EcommerceStrategy #ThirdPartySellers #PPC #GrayFalkon #DigitalAdsStrategy #BrandPerformance

From deciphering click-through rates to unraveling the mysteries of conversion attribution, the rise of e-commerce ad metrics paints a vivid picture of advertising's impact. Like other channels of growth marketing, e-commerce marketing has reshaped the way that data-driven businesses approach acquisition, conversion, and retention. #Advertising #Ecommerce #AdMetrics

When our team hits a home run, we don’t break out into victory dances (though we’d probably nail those too). Instead, we scribble down the secret sauce that got us there. And, because we’re generous like that, we share it with our clients—and yes, LinkedIn, because people on LinkedIn are special. Just kidding, we actually write a blog post so everyone can get in on the action. Our latest edition? A deep dive into e-commerce wizardry, where one savvy client turned $400 in ads into a cool $8,000 in sales. Curious? Check it out!

When it comes to paid advertising for ecommerce, it's easy to get fixated on metrics like CPC and CTR. But it’s not the key to success. In yesterday's ShopBytes newsletter, we explored a different approach: → prioritizing Customer Lifetime Value (LTV) over immediate profitability. Here’s why: If your average customer purchases multiple times, you can afford to "lose" money on the first sale, knowing you'll make it back over their lifetime. This allows you to potentially outbid competitors and acquire customers more aggressively, as long as your LTV is high enough to justify it. But this also requires careful tracking and analysis. And if you can make the numbers work, this long-term view can be transformative. *** If you missed the full breakdown of this concept, you can check out the newsletter here: https://lnkd.in/g8Wxedjd

Think a small ad budget can’t yield big results? Discover how one client turned $400 into $8,000 in e-commerce sales in our latest blog post. #MarketingSuccess #AdStrategy #SalesGrowth #Ecommerce

Steal my go-to #googleads setup for eCommerce stores (new customer growth focused) From managing close to 50 ad accounts last year, I can honestly say that this is the setup I like the best. It’s transparent, it’s controllable, and it’s very scalable. (or, I guess in other words - it’s not Performance Max haha) Here are the 4 key campaigns: 1. Standard Shopping (cold) - 55% of budget - brand name excluded - 1 product category per ad group - low tROAS for bidding - priority set to High 2. Standard Shopping (branded) - 15% of budget - high tROAS for bidding - priority set to Low 3. Search campaign (cold) - 20% of budget - brand name excluded - ad groups by theme - tROAS with bid caps (portfolio strategy) - as many assets (extensions) as possible 4. Search campaign (branded) - 10% of budget - exclude existing customers - all assets added - manual CPC, max clicks, or target IS for bidding Reach people who are looking to buy Be the first touchpoint in their journey The wow and convert them - - - If you’re an eCom brand and you’re struggling with Google Ads or just want to get a second opinion on your account, send me a DM and I’ll try to help!

Calling all ecommerce brands advertising through Google - are you fully utilising all of your hidden insights? 🙌 Most PPCers set up Google Merchant Centre once and only occasionally tap in to check product diagnostics for disapprovals. However, there's so much more GMC can do for your business... Start using Google Merchant Centre to your advantage with these sneaky, hidden insights! 🔎 Discover Top Brands/Products In Your Niche 🛍️ Shopping Experience Scorecard  💰 Price Competitiveness Find out more about Google's hidden insights in our latest blog. 👇 #digitalmarketing #paidads #marketing #marketingagencynewcastle #googleads #ppcmarketing #payperclickadvertising #googleads #ppc #payperclick #miramarketing #digitalmarketingtips #google #googlemerchantcentre #tipsandtricks #marketingtools

How Price Comparison Empowers Online Retailers to Boost Sales and Generate Leads In today's competitive digital marketplace, online retailers face the constant challenge of attracting and converting customers. This is where the power of price comparison comes into play. At Compare A Price, we provide a platform that not only benefits consumers but also empowers retailers in several impactful ways: Increased Visibility: By listing your products on Compare A Price, your offerings gain exposure to a broader audience. This increases your brand's visibility, putting you in front of potential customers who are actively looking to make a purchase. Competitive Insights: Participating in price comparison can provide you with invaluable data on market trends and competitor pricing. This insight allows you to strategize and adjust your pricing models dynamically, staying competitive and appealing to price-savvy shoppers. Higher Conversion Rates: Customers who use price comparison sites are generally further along in the buying process and are more likely to convert. Featuring your products on Compare A Price means these high-intent users are just a click away from making a purchase on your site. Cost-Effective Marketing: Instead of spending extensively on broad-spectrum advertising, price comparison sites target users who are ready to buy. This leads to more efficient use of your marketing budget, with better ROI on your advertising spend. Trust and Credibility: Being featured on a reputed price comparison site like Compare A Price enhances your credibility. Customers trust our platform and, by extension, the retailers we feature, facilitating smoother transactions and repeat business. Join Compare A Price today and turn browsing into buying. Boost your online presence, stay competitive, and see a tangible increase in your sales and leads. For more Info visit:- www.compareaprice.co.uk