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Discover how brand ambassadors can transform your retail presence! 🛍️ Their engaging presence captivates shoppers, highlighting your brand's unique qualities and driving sales. Let's discuss how our services can elevate your brand's visibility and success. #BrandRecognition #ConsumerConnection #MoreSales #TradeMarketing #BrandExcellence #MarketPresence #QualityService #MKTG

💡 #MarketingTipMonday "The key is to measure non-brand search at driving desirability, and then take it down the funnel and put it on an equal footing with branded search. You're looking for incrementality when you're looking at marketing mix modeling so you can make a fair comparison and find where to you spend the next dollar." — Doug Jensen, The Estée Lauder Companies Inc.. By understanding how each marketing tactic contributes to the overall customer journey, brands can make informed decisions about where to allocate their resources. Align your marketing tactics with overall goals and measure performance across all channels. 📽️ Watch the full session recording from the 2024 CommerceNext Growth Show to learn more: https://hubs.ly/Q02Hrly80

🌟 Ecommerce Tip of the Day: Brand Ambassador Programs! Establish brand ambassador programs to cultivate long-term relationships with loyal customers who advocate for your brand. Identify passionate customers who embody your brand values and offer them exclusive perks, discounts, and incentives in exchange for promoting your products or services. By harnessing the enthusiasm of brand ambassadors, you can amplify your brand's reach, build credibility, and foster a sense of community among your audience. Remember, investing in brand ambassador programs can drive organic growth and create brand advocates who champion your business! 🌟👥 #SaveRackEcomTips #BrandAmbassadorPrograms #EcommerceSuccess #DigitalCommerce #OnlineRetail

🚀 #MarketingTipMonday Doug Jensen from The Estée Lauder Companies Inc. shares the insight: "Measure non-brand search at driving desirability, and then take it down the funnel and put it on an equal footing with branded search. You're looking for incrementality when you're looking at marketing mix modeling so you can make a fair comparison and find where to you spend the next dollar." This approach integrates brand and performance marketing, enabling more effective budget allocation and performance evaluation. Understand how each marketing tactic contributes to the overall customer journey. 📽️ Dive deeper into this strategy by watching the full session from the 2024 CommerceNext Growth Show now: https://hubs.ly/Q02Hrc9l0

During the digital whirlwind of the past decade, many businesses have focused mainly on online activities. Today, it is now more important than ever to build effective "phygital" experiences. Despite sustained growth in e-commerce, in-store experiences will still account for 76% of global retail sales in 2026. Featuring the latest industry research as well as inspiring insights from our own Luis Del Olmo – Gi Group Global Outsourcing Senior Director – our latest White Paper deep dives these themes and identifies 6 key reasons why you should re-engage field marketing activities in your marketing mix. Discover more insights here: https://lnkd.in/es_gU2C4 #GiBPO #GiBPOWhitepaper #Retail #Marketing #MarketResearch

Unlock Retail Success with Omni Digital Group at the Atlanta Shoe Show Are you ready to elevate your retail business? Visit us at Booth 1322 during the Atlanta Shoe Show to discover how Omni Digital Group can transform your advertising strategy. At Omni Digital, we believe that data is the core of everything we do. If you're not leveraging data in your advertising process, you're already a step behind. Our data-driven approach ensures that your campaigns are not just creative but also impactful and results-oriented. This year, we're thrilled to introduce our full-service video production capabilities. Beyond our exceptional design services, we now offer comprehensive video production that brings your retail store's story to life. Our dedicated team can visit your location and create compelling videos that are sure to boost your sales. Don't miss out on this opportunity! Stop by Booth 1322 at the Atlanta Shoe Show, and let’s discuss how we can help your business soar. For more details, inquire at our booth or reach out to us directly. Empower your retail strategy with data and creativity. See you at the show! #RetailSuccess #OmniDigitalGroup #AtlantaShoeShow #DataDrivenMarketing #VideoProduction #CreativeSolutions

Marketers face short-termism due to the reliance on performance marketing and evolving customer expectations, especially from Gen Z who prioritise brand values and sustainability. Brands like ASOS.com are shifting from clickbait tactics to genuine brand investments. This move is crucial for long-term thinking and sustainable growth, rooted in brand building rather than just sales activation. Let's rethink and invest in long-term success! How are you balancing short-term gains with long-term brand building? #MarketingStrategy #BrandBuilding #SustainableGrowth #OrganicMarketing

Retail marketing is the lifeblood of any successful retail business. It's the bridge between products and consumers, driving sales, building brand loyalty, and ensuring long-term growth. Here's why retail marketing is crucial: Effective marketing strategies directly impact sales by attracting new customers and encouraging repeat purchases. Consistent and compelling marketing creates a strong brand identity, making it memorable and desirable. Retail marketing helps identify and reach the target audience, converting potential customers into loyal patrons. Building relationships and loyalty through marketing efforts ensures repeat business and positive word-of-mouth. Differentiating your brand and offerings from competitors is essential for market success. By understanding the importance of retail marketing, businesses can make informed decisions about their marketing strategies and allocate resources effectively. #marketingspecialist #retailmarketing

Here are the top five reasons why creativity is vital in the retail industry: 1. Differentiation: Creativity helps retailers stand out from competitors by offering unique products and experiences. 2. Brand Building: Creative branding strategies establish a distinct identity and foster brand loyalty. 3. Customer Engagement: Innovative marketing campaigns drive engagement and build positive brand associations. 4. Product Development: Creativity fuels innovation, enabling retailers to develop new offerings that meet consumer needs. 5. Problem Solving: Creative thinking empowers retailers to find innovative solutions to challenges and stay adaptable in a dynamic market. #retailindustry #retailinnovation #retailcareers

The click of a button connects consumers to a world of products online, making ecommerce advertising essential for businesses seeking to fast-track their growth. Whether it's tailoring messages to specific segments or delivering instructive content, businesses have a multitude of ways to heighten brand visibility, increase conversion rates, and enhance customer engagement. Wondering which approach will work best for you? Check out these 6 impactful strategies to maximize your ecommerce advertising: https://lnkd.in/e8TvyYNv #EcommerceSuccess #AdvertisingStrategies #BusinessGrowth