Comscore, Inc.’s Post

The Revenue Stream Revolution in Entertainment and Media As a marketer, it's crucial to stay ahead of the curve in the ever-evolving entertainment and media landscape. The industry is embracing innovative revenue streams to adapt to the digital age, from subscription models and ad-supported content to direct-to-consumer offerings and experiential events. Dive into this insightful article from Strategy+Business to understand how these shifts are reshaping the future of media and entertainment, and how we, as marketers, can leverage these trends to drive growth and engagement. 🔗 Read more here: https://lnkd.in/gtabET6C #Entertainment #Media #DigitalTransformation #RevenueStreams #Innovation #Marketing

What are the biggest opportunities for premium video in 2024? Is more transparency a good thing? What's it going to take for programmatic to get to the next level? Industry leaders share their answers with FreeWheel and Ad Age in these videos from CES. #FreeWheelEmp

🫵🏼 We want your input! What fan audiences would be most valuable to you? Imagine a world where your ticketing platform collects accurate fan data and centres it around one fan profile. Now imagine a platform that uses that data to suggest audiences based on spending habits, attendance habits and fan details to help you cross-sell, upsell, reward and recognise fans. What 5 audiences would you want to see? (and be able to contact at the click of a button) For example:  🙋🏼♀️ Fans that have only attended one fixture  💰 Highest spending fans Let us know below 👇🏼 No more incomplete datasets. No more spreadsheets. No more agencies. Just Fanbase. #Sportstech | #Sportsbiz | #Fanengagement

Great insight based on real-time fan engagement as opposed to sample survey data. Learn about ways to drive engagement, interaction, revenue, retention and more by downloading our white-paper

Check out our White Paper. Great insight on why it's so important to know your audience if you want to reach your audience. It's the big moments that power opinion and the window of opportunity for broadcasters to benefit comes in at just 4 seconds! ⏰ https://lnkd.in/eM7uzyTY

You might have noticed the eye-catching sticker below on our sponsor's event cards – so shiny! But this sticker isn't just for show; it signifies something really important. When discussing Ashton Media's events with potential sponsors, requests for testimonials often come up. I have plenty I can share, but I think the most impactful testimonial is the one where a sponsor returns. It proves that our event delivers value, especially in an industry cluttered with events.   All of this year’s Programmatic Summit sponsors are "Returning Sponsors." Plus a couple of new logos!   A big thank you to our Sponsors for their ongoing support, and if you want to join us this year (better late than never!) there’s still a handful of high-profile opportunities left. Get in touch with me or the team. Bring on the industry showcase event, the Programmatic Summit Melbourne and Sydney. Follow the link in the comments. DoubleVerify Channel Factory Google StackAdapt Nexxen Ogury REA Group Acast ESPN Disney Advertising IAB Australia #programmatic24 #programmatic #digital

It’s been quite the year, as our Amazon Ads team has learned to live and breath all things Twitch in 2024… During my first year with Amazon in 2023, working primarily with endemic electronics brands, advertisers often viewed Twitch solely as a one-stop destination for all things video game related. Nothing more. Ironically, working on the video games team this year has shown me how much more there is to Twitch outside of content that’s exclusive to gamers. It’s live music and DJs, it’s sports and competition, it’s art and creativity, it’s thought leadership and discussion - it’s COMMUNITY that makes Twitch so special and powerful as a vehicle for brands to communicate their messages to the masses. Having trouble reaching the right Gen Z and Millenial audiences? Start by reframing the way you think about Twitch as a media solution.

Cut through the noise with digital signage! In today's fast-paced world, grabbing attention is key. Digital signage rises to the challenge, engaging your audience like never before. #DigitalUpgrade #avxav

💫 🏒 Explore the fusion of personalization and state-of-the-art technology that's reshaping how fans engage. Fabio Gallo shares insights into the latest strategies to captivate audiences and cultivate dynamic communities within the digital sports realm. Read the full blog on https://lnkd.in/gnRbUfWp to learn more. #SportsTech #DigitalTransformation #FanEngagement #UserExperience #SportsStreaming #CommunityBuilding #DigitalInnovation

The sports industry is in the middle of a technological transformation! The digital landscape is maturing with increased competition and heightened regulation. These changes have meaningful implications for sports businesses, who are highly dependent on engaging fans. A thoughtful data-driven fan engagement strategy is critical to helping sports organizations position themselves for success in this new landscape. Please check out this piece I recently wrote. Special thanks to Olivia, Michael, Tim, Bora, David, Joanna, and the Next League team for the support and collaboration. #SportsIndustry #FanEngagement #DataDrivenStrategy https://lnkd.in/gR-998mZ