Comscore, Inc.’s Post

June is packed with celebrations, including Father’s Day and Pride Month! 🌈🎉 While there's still a way to go before LGBTQ+ families are fully normalized, these awesome LGBTQ+ Dad influencers are speeding up the process daily, fighting for positive change and equal rights. WIth Father’s Day just around the corner, dive into our blog to discover the inspiring LGBTQ+ Dads leaving their mark on our feeds. Swipe right for a sneak peek! Have a favourite we need to check out? Tag them below!👇 #FathersDay #PrideMonth #LGBTQFamilies #FatherInfluencer #dadinfluencer #influencermarketing #contentcreators #topinfluencer #influencerroundup 

Why Does COMMANDO Focus On Digital? This is why… - Lots of LGBTQ+ adults (84% to be exact!) use social media, making it an important platform for marketing. - LGBTQ+ U.S. adults are 44% more likely to be using Instagram compared to non-LGBTQ+ U.S. adults. Whether you're looking to spread your message, engage with your community, or boost your online presence, COMMANDO is here to make it happen. 💻📱

#Beyond #Pride: How can brands form a genuine connection with marginalised communities? #Brands and the advertising industry all across the globe have made huge strides in recent years around awareness and support for the LGBTQ+ community. As per the latest #ThinkWithGoogle article, less than 1% of ads show #LGBTQ+ representation even though there’s a demand from Indian consumers to increase their visibility. In fact, a lot of brands end up limiting themselves to performative campaigns during Pride month. For brands to nurture a genuine connection between themselves and marginalised communities such as the LGBTQ+ community, they have to rise above performative #allyship. The answer, therefore, should be genuinely inclusive marketing strategies with a fundamental commitment to diversity and equity. Read more on how brands can elevate themselves by utilising inclusive advertising here - https://lnkd.in/ggW8_vE6

LGBTQ+ Creators: Looking ahead now at booking brand deals for Pride Month?! 🏳️🌈 Make sure you start reaching out to brands you’ve worked with before, start sending those emails, refresh your media packs and put yourself out there!  It might seems like a long way off, but for brands who are genuinely interested in working with LGBTQ+ creators during Pride Month, now is the best time to start reconnecting!  #lgbtqhistorymonth #pridemonth #contentcreator #branddeals #influencer

Is your Pride Month campaign neuro-inclusive? We're totally against rainbow-washing, but if you want to elevate the voices of LGBTQ+ creators and brands this Pride Month, you need to be authentic and inclusive. That means: 🌈 Using ALT text on all images 🌈 Accepting and using individuals' preferred language 🌈 Making space for intersectional content 🌈 Considering sensory needs for bright/flashy content 🌈 Understanding that ND folks may have a different experience of being LGBTQ+ than neurotypical people Got it? Now go forth and create fantastic, neuro-inclusive copy that lets your audience know you're committed to driving change. #PrideMonth #Neurodiversity #Neuroinclusive #InclusiveContent

The buying power of the LGBTQ market is significant and continues to grow. It is estimated to be in the trillions globally. 💰 🌎 Businesses are increasingly recognizing the importance of inclusivity and targeting this diverse demographic in their marketing strategies. ✨️💯 Advertising in Lavender Magazine can be beneficial for businesses looking to tap into our market because: 👉 It provides a targeted platform to reach a diverse and engaged audience. 👉 Lavender focuses on LGBTQ+ content, making it an effective channel to connect with our community and show support. This targeted approach can enhance brand visibility, build positive associations, and foster loyalty among LGBTQ+ consumers who appreciate businesses that actively engage with and support the community. Please contact me if you'd like to learn more. #lgbtqcommunity #marketingstrategy #minnesota #lavender #targetmarket

Your yearly reminder as #PrideMonth is coming around the corner in June: 🌈 Don’t wait until June to incorporate LGBTQ+ into your marketing campaigns 🌈 Make sure your company’s benefits and healthcare are inclusive That’s all ✨🏳️🌈 #influencermarketing #socialmediamarketing #marketing #pridemonth #lgbtq

Is your website LGBTQ+ inclusive? Here are four questions you should be asking yourself! 1. Am I using gender-neutral terms in my copy? An effortless approach to this is substituting some gender-specific terms with more inclusive options like "folks," "people," and "partners." 2. Am I integrating LGBTQ+ imagery seamlessly? It's crucial to feature gay or lesbian couples, transgender, and non-binary individuals on your site to highlight the diversity of people who might be exploring your content. 3. Does your newsletter sign up form really need to know if the user is a man or woman? Consider removing it altogether, or even leaving a blank space so users can share what they’re comfortable with. 4. Am I only thinking of the LGBTQ+ community during pride month? Remember that a rainbow logo won’t make your brand more inclusive, but thinking about how to make every user who visits your site feel represented year-round will! Want to talk about how we can make your website more inclusive? Let’s talk!

🌈 Riding the Pride tide with authenticity isn't just marketing; it's a commitment to real support and inclusivity. Brands that embrace this create meaningful connections with the LGBTQ+ community. Authenticity and consistent support are key to making a lasting impact. 💯 Ready to make a difference this Pride Month? Discover how your brand can truly show support. 😍 #PrideMonth #HappyPride #SocialMedia #Marketing #Advertising #Creatives #Strategy #Canada #Philippines #IngenioCreatives

🌈 A number of major brands were in the limelight last year for marketing missteps related to #Pride last year. How did these very public controversies impact consumer perceptions of brand behaviors and influence this year as it relates to LGBTQ+ support? ⬆️ Far more people believe brands have an influence over LGBTQ+ rights in the US now than they did before. This rises meteorically with the LGBTQ+ audience with an increase of +62 points since May 2023. They have felt firsthand how a brand’s allyship and/or backtracking can shape conversations in business and society. Download the report for more year-over-year shifts: https://hubs.li/Q02Dczvq0