Visit our 25th anniversary landing page throughout July, to see the calendar of insights we’ll be releasing as we 🎉 celebrate the milestone. Find articles and reports, including our annual ‘State of Gaming’ report and the ‘State of Gen Z and the Future of Advertising’ report as they are published in the weeks ahead, at this link 👉 https://lnkd.in/ecAegm7k #mediameasurement #crossplatform #adtech #comscore https://lnkd.in/eZT8DS_n
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Gaming - the most powerful Ents media worldwide: 40m players in UK alone. Wow. Reflective event last week for marketers, with a focus on 2024 brand game plan approach and not making easy mistakes… Recognise the natural cultural shift already in play; a new comms channel vertical via gaming / virtual experience spaces. Identify a true value sweet spot: work with experts and fans to gain deeper connections and immersive narratives. Nail a long term halo effect, not short. Experiment and go again if it doesn’t work - be diverse when it comes to audiences and you will uncover a whole new IP ecosystem. Looking forward to seeing where we go next in this space at Jellyfish - and aligning all extra perspective thinking to our client, the gaming legend of them all, Candy Crush King !
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Checkboxes- The Cockroaches of Culture The misguided belief that we are all rational thinkers, spending our lives making endless lists of all of the things we must "check", despite the influence of our reptilian brains. Appearing in ads Here are a few- I believe there are dozens of others, many from brands who need to explain the ten reasons why their thing is great.... https://lnkd.in/eqjvyAiz https://lnkd.in/er686NWD https://lnkd.in/eWRhTN-V https://lnkd.in/eQv7ZGic https://lnkd.in/eHfs6eqN https://lnkd.in/ekVhmQtr https://lnkd.in/eG_Jk9FP And they've even made it into annoying online games https://lnkd.in/enu9MnHw
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💡 Here at Fancensus, we'll be exploring when, within the Summer Game Fest livestream, is the optimal time to be featured! 📣 Plus lots more consumer insights into SGF and other industry livestream events. More details here: 👉 https://lnkd.in/etj2w8uA #VideoGames #MarketResearch #VideoGameIndustry
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🕹 Experience the future of advertising with In-Game media, where engagement and brand recall surpass expectations. Our #benchmark highlights the strengths of In-Game media compared to other forms of advertising. Transform your brand’s narrative by integrating into the gaming world, where players become part of your story. Learn more about the unique strengths of each media. Check out our guide here 👉🏻 https://lnkd.in/eAxDvzQv
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Straight after the IAB #PlayFronts opening keynote on March 26, we'll be diving into our latest insights with "The Many Ways We Play: A New View of Game Players." Expect to learn: - The big impact of mobile gaming and why it matters for all game players. - How advertisers can really connect with the wide variety of gamers out there, across all kinds of platforms and genres. - A closer look at gamers’ habits and motivations, giving us all a better grasp of what drives them. We’re shedding light on the massive influence of mobile gaming, uncovering the shared habits among players across different platforms and styles, and showing advertisers the golden opportunities to make meaningful connections with this lively and growing community. Don’t forget to register and join us in New York City: https://lnkd.in/eCdK58Pb
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At this year’s IAB #PlayFronts, one thing was clear: it's time for the industry to move past flashy metrics in gaming and, instead, focus on closing the gap between consumer attention and marketing budget allocation. Emerging Connections Director, Max Bass, argues the industry must prioritize measurement, value, and immersion. Until they do so, he says, gaming will struggle to earn a larger percentage of marketing dollars. Read more here: https://lnkd.in/g24xDFx4
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Really worth reading, this report.
Media agency Spark Foundry has revealed consumer search trends from Q2 2024 around Diversity in Advertising, Gaming & Tech, and Sustainability in its latest iteration of its ‘Insights Accelerated’ report...
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🚀 TGI Founder & CEO David Guo, also known as Yaoqi Guo, is responsible for guiding the vision and growth of the company while ensuring everything in the business is aligned to our #1 aim. His job is to serve as the long-term driving force of the company and make everything about it fit within their mission. David cares about high-quality user experience and efficient team management, highlighting the importance of data science and breaking personal biases. 📊 “We rely heavily on data science to validate opinions and decision-making within the development team. I strongly believe every TGI employee should testify quickly and implement even faster. There’s no specific method for achieving success right away. This is why we test our products or services repeatedly to implement the best option and scale up as quickly as possible,” David said. 🎮From social games to mobile games. While it was clear that throughout much of the early 2010s web and social games imposed their dominance across gaming as a medium itself, what David Guo saw on the horizon with visionary foresight was mobile gameplay. He pivoted the team to focus on mobile game development, making him one of the early pioneers in this space. Confident of the power and potential of Android as well as iOS, they created their great-mobile-battle strategy game. In 2016, The King’s Return took off with the release of the Evony franchise tale! #Leadership #Innovation #DataScience #GamingIndustry #MobileGames #VisionaryLeadership #TechInnovation #TeamManagement #UserExperience #Entrepreneurship
David Guo Believes Every TGI Employee Should Testify Quickly
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Expert Psychotherapist specializing in family cultures, organizational cultures, & our consumer culture.
Today, wherever we go in the consumer culture, we continue to find games with simple, pre-established, already-standardized point systems that measure our performance. As adults, we usually play some version of the game where the points that count the most are sales numbers at our work or citation rates for our publications or likes on our professional social media sites. It puts games into a whole different light when we recognize that wherever we are, we’re being given a point system. Then, we’re told to adopt this system and adapt our lives to care most about whatever gives us the most points. And that means accepting the consumer culture’s values and goals, and measuring these in certain ways, and achieving these through certain means. #culture #consumer #ShareYourThoughts #TodaysPost #games
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Another topic I wanted to start to cover is mindSHARE growth week over week... and sometimes you just need a bar chart to contextualize everything. So, being big is great but what about those viral pops that happen each week for games that most people, who are not deep in the industry, have never heard of. To that end, I wanted to quickly highlight the top 20 or so growing games, by mindGAME Data's mindshare / demand, as of the week of 3/17. So what's interesting here? ✅ THQ Nordic's Outcast: A New Beginning, sequel to Outkast, broke through in a major way at over 1000% growth week over week, breaking into the "Modest Contender" segment! ✅ WEMADE did one better with their #web3 outing Night Crows. This game not only grew over 1000% week over week but Night Crows also made it all the way to the 4th largest segment group, "High Achievers" ✅ Grab The Games' might have had the most fun game that broke through with United Penguin Kingdom. What's this game.. well its a A city-building game where you build a penguin settlement and satisfy the various needs of your penguins while dealing with seals and killer whales. Enjoy the growth of your settlement, become the king, and lead the United Penguin Kingdom. (Amir Satvat please review this..) ✅ Star Wars: Battlefront Classic Collection as popped, which candidly hits all the feels for me since I played this A LOT in college but I know the game is fraught with bugs which really bums me out. This game was SOO good.. and I just want another version of this game (updated graphics and all that) Question to anyone out there. Did you play any of these games? A lot of this is candidly games that would never break into my bubble which is what is great about mindGAME Data. Need to move past systems that are biased by your own worldview / preference and take a more macro look to what is happening in the gaming industry. We want to move the industry beyond limited survey data and narrow market views and mindGAME Data does just that 😎
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