A cookieless future ‘definitely keeps a lot of CMOs, CFOs, and probably CEOs, up at night’ – Candy Lee, CMO of @homebase at #CollisionConf
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🚀 New Report Alert: CEOs are giving more kudos to CMOs than ever before! Discover how the dynamics between CEOs and CMOs are evolving, leading to positive changes in the #business world. Intrigued by what's behind this shift? Dive into the details👇️ #News #BusinessNews
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Is your complaint team ready to influence organisational decision making? Find out how to talk to executives from CEO to CMO about complaint ROI. Read more in The Intel at https://lnkd.in/gcNYs3vs #SOCAPOZ #complainthandling
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CMO-Cigniti (Coforge)|M&A,Corp Dev|3X CMO|CSO|NUS&IIM-K Alum|Forbes,HYSEA& Nasscom Council Member|(Ex)CMO Kore.ai|(Ex)Bain&Co|B2B Marketing-Software Products& IT Services|Gen AI| Digital|AI,ML,IOT,SaaS|Angel Investor|CSR
As shared below by Kimberly A. Whitler and this insightful article "CEOs want marketers to solve five core issues: customer expansion, sales/market share, driving differentiation, improving brand/reputation, and transforming the company narrative in the marketplace". That summarises it all. For detailed insights do read the article on Forbes without fail. #cmoinsights
Good news - a new study from Boathouse shows that CEO perception of CMOs is improving (those who receive grades of "A" has increased versus last year). The study has very interesting insight on how CEOs think about their CMOs.
New Research Indicates CEO Perception Of CMO Performance Is Improving
forbes.com
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The Role of Interim CMOs in Transforming Businesses
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Join me for our first LIVE WEBINAR 🔥: The Role of Interim CMOs in Transforming Businesses
The Role of Interim CMOs in Transforming Businesses
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LIVE WEBINAR 🔥: The Role of Interim CMOs in Transforming Businesses
The Role of Interim CMOs in Transforming Businesses
www.linkedin.com
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CEOs’ business attitudes are continuing to move from idealism to capitalism. A recent study shows CEOs’ top five issues are now directly linked to financial performance: - Growth/Innovation - Customer Experience - Financial/Market Instability, Inflation - A.I. - Security/Privacy CEOs want Marketing to achieve five core growth-related goals: - Drive revenue with customer acquisition and retention - Increase sales and market share - Differentiate from competitors - Improve brand/reputation - Reshape the company narrative However, most CEOs feel they are still a long way from delivering their vision. What is the missing link? In many companies, there is a noticeable gap between how involved Marketing is in financial matters. The study reveals that only 56% of CMOs participate in financial goal setting. The majority of mid-size companies don’t even have a CMO. Since Marketing plays a critical role in achieving sustainable business growth, CEOs need to ensure the Marketing leadership they have in place also has an understanding of the holistic financials needed to achieve their mission-critical company goals. How far are you from reaching your company’s vision? Do you have the right resources? #CMOsyndicate #FractionalCMO #InterimCMO #CMOStrategies #LeadershipChallenges #FinancialLeadership #CEOChallenges
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Oliver Wyman surveyed more than 400 global C-suite Executives across 14 geographies and 12 industries - representing a combined annual revenue of more than $5 trillion - to gain a deeper understanding of their agenda(s) for resilience in this unique and challenging period of permacrisis. Give it a read to learn more.
400 global C-suite executives spanning 14 geographies and 12 industries, representing a combined annual revenue of more than $5 trillion. Discover the changes most affecting their businesses and how they are driving growth through transformation > https://owy.mn/4eqJvaH #Performance #Transformation #CEO
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Today's market demands more than an MBA for CMOs. Agility and foresight are key in a landscape shaped by tech changes and uncertainties. Insights from leaders like McKinsey and PwC highlight the need for strategic navigation—allocating resources smartly. In this volatile landscape, CMOs play a crucial role, not just adapting but leading the charge toward sustainable growth. Read on to learn more! 💡 #CMOInsights #BusinessGrowth
Council Post: Mastering Market Dynamics: A CMO's Guide To Agile Marketing In Volatile Times
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