Colin Homer Gillespie’s Post

"🚀 Ready to take the lead in strategic marketing? We are in search of Marketing Director for our client. 🌐 If you're passionate about innovative campaigns and business growth, we want to hear from you! 🌟 #Hiring #MarketingDirector #StrategicMarketing"

“Hey there new marketing head.” “We went ahead & hired a team of marketing execs before you joined.” 👆 Big red flag. Another way of saying… “We don’t fully trust you to lead marketing yet but we’re hiring you anyway.” (“+ you’ll be held accountable when it blows up”). Truth is, it’s a trap for the marketing head. And the business is setting themselves up for long-term failure. Everyone loses. Listen. No marketer can be truly great at everything. And those that say they ARE really don’t know what great looks like. Marketing leaders need the right people around them. It’s a collective effort inside and outside the department. We build together. Marketing heads must be given the authority to make their own hiring decisions. – To shape the team. – To execute the vision. – To lead with a strategic mindset. Because they’ve worked in those roles before. They’ve done the work. They know what's required. They know their own strengths & weaknesses. And they tackle those challenges head on by bringing in better talent around them. So, no hiring “favours” please. #marketing #saas PS. The challenge is finding a leadership team with the patience and desire to escape the loop of doom that they’re currently in. That starts with the culture.

When my clients ask me to find a Marketing Director it’s usually because they struggle to find someone who has both a creative and a commercial mind. The ability to do both is what makes an excellent marketer. Someone who ‘gets’ the brand and who has the ability to create a plan to get from A to B and communicate that step by step to the team. And who can figure out how to measure the intangible. If you are hiring for a Marketing Director - DM me. #marketing #hiring #talentacquisition

Do you need a CMO who has worked with some of the biggest brands in the world? Brands like THE New York Yankees or The Sands Hotel?! FlanStaff Candidate- Chief Marketing Officer - NYC or Vegas or Remote ⭐ Proven Revenue Growth ⭐ Led marketing strategies that generated over $36 million in incremental direct channel revenue, achieving a 41% increase and reversing a 5-year negative trend with consistent growth for 24 consecutive months. ⭐ Strategic Leadership ⭐ Successfully built and optimized marketing teams across multiple organizations, driving innovation and performance, including a 67% revenue increase and a 56% reduction in customer acquisition costs. ⭐ Digital Transformation Expert ⭐ Spearheaded digital transformation initiatives, including the deployment of a cloud-based Customer Data Platform (CDP) that enhanced customer experiences, increased revenue by 18%, and enabled personalized marketing at scale. ⭐ Innovative Product Launches ⭐ Launched new products and brands that significantly contributed to company growth, including a $60 million handle within 10 months and a $4 million margin, leveraging cutting-edge marketing technologies. ⭐ Comprehensive Marketing Expertise ⭐ Deep expertise in digital marketing, eCommerce, and data-driven strategies, combined with a robust understanding of customer behavior, industry trends, and emerging technologies to drive substantial business impact. ⭐ Inspirational Leadership ⭐ Recognized for exceptional team-building and mentorship skills, fostering high-performance teams that consistently deliver best-in-class results across B2B and B2C markets #CMO #MarketingLeadership #DigitalTransformation #Innovation #StrategicGrowth #RevenueGrowth #CustomerExperience #TeamBuilding #Leadership #MarketingStrategy #DigitalMarketing #Branding #BusinessGrowth #ProductLaunch #Ecommerce #Hiring #imhiring

Now hiring a Marketing Manager to drive success in our marketing initiatives. If you're passionate about crafting compelling campaigns, apply today! #MarketingManager #MarketingLeadership #StrategicMarketing #BrandManagement #DigitalMarketing #MarketingInnovation #MarketingStrategy #MarketingExcellence #BrandBuilding #MarketingManagement #MarketingProfessional #MarketingLeaders #DigitalStrategy #MarketingDirector #MarketingExecutive #MarketingVisionary #BrandStrategist #DigitalMarketingExpert #MarketingTrends #MarketingGuru #LeadershipInMarketing #intalent

Brand Fam: Are you hiring??? Can I help you find someone AMAZING to join your marketing org? I'd love to help you out, and if you're expanding your marketing team and looking for some phenomenally talented people, please let me know. I'd be happy to make recommendations and intro you to some wonderful marketers who can help take your game to the next level! DM me the role(s) you're looking to fill... Or! Post them in the comments below Update: Working to get thru all the messages! I see them…stay tuned

In my 20+ years of marketing experience, I've noticed that small businesses tend to approach building their marketing team incredibly tentatively. Instead of building a team strategically from the start, like many companies do for product or finance teams, they tend to hire function specific employees (think Email Associate or Social Media/Content Manager) first who focus on execution instead of strategy. Sometimes that's what your company needs (or can afford), but oftentimes you're short-changing your business in building a solid marketing foundation from the start. Function-specific team members can execute, but if there is no solid strategy from which their actions are built, they will see limited success. That's not ideal for your company and not motivating for your employee(s). Enter your Fractional CMO (that’s me). You get years of strategic marketing experience and expertise without the cost of a full-time executive. I will partner with you, build a strategy that your team can execute against effectively, and help drive growth. We will all be working towards a unified goal with clear measurement metrics. If this sounds like something your company could benefit from, DM me or set up a free Strategy Call today! LysandraWeber.as.me

🚨🚨 Attention Hiring Marketers 🚨🚨 I know of three fantastic marketing professionals looking for new opportunities. One is senior level and two are mid-level. I would put my reputation on the line for all three. DM me with leads and questions. #marketing

As a CMO and VP of Marketing I made plenty of mistakes hiring. Hiring people and hiring agencies. Most of the time the root cause of that mistake was my problem - not the candidates, not the agencies. But me. It's me. Hi. I'm the problem it's me. Anyway, here's what I've learned: It comes down to me being able to articulate what I wanted and what good looked like. - Each hiring mistake came down to not having goals and a clear "what will this person do, and why, and what does success look like" - or not having at least tested that we "need" this role inside of the company first. For example, if you think you want to hire a product marketing manager, can you first do some of that job yourself so you can have a deeper understanding of what you need before jumping right to hiring. If you want to start doing events, don't jump right to hiring an Event Marketing Manager, but first do some of that yourself - learn more about the role, then go find the person to own it full-time. I would learn so much more about finding the right person and giving them the right plan and goals this way. - Each agency mistake was similar - I'd chase a shiny object and go look for an agency to hire and expect them to magically solve my problem or help each some goal without having a deep understanding of what I was really trying to accomplish. "We need to do a better job with PR" --> Rush to hire a PR agency --> Of course I'm going to be unhappy with the results. VS. Develop a hypothesis about PR, what we could be doing better, start to test some of this internally with the existing team or do it for 20% of my time, get some learnings, create a better and more specific plan, then go find a PR agency to help scale. Or working with a Creative Agency and not being happy with the output, but also not being able to properly articulate what I wanted with clear examples of what "good" looks like. Can you relate to this?

Looking for the perfect employee for a marketing position? Here are three important questions I always ask candidates: 1. Have you ever invested your money in advertising? If a candidate has never invested his or her money in advertising, he or she will probably treat your money like playing chips. This question will help you understand how much he or she appreciates and understands the value of advertising campaigns. 2. What is the primary task you think we're hiring for? We don't just want an ad campaign exec, but someone who understands the strategic importance of each campaign to business growth - whether it's for immediate results or long-term development. 3. How will you measure your performance and what KPIs will you set for yourself? Forget about hours and clicks. We're interested in ROI and revenue growth. If a candidate doesn't talk about this, they don't understand the essence of the advertising function in a business. These three simple questions will help you find a marketer who not only knows how to create ads, but also knows how to maximize your profits.