ColdSnap®’s Post

Testing new packaging is tough, especially when in-store is not feasible. Simple basic questions you need answers to: Will it gain any attention on shelf? How will it compare among competitors' packages? How do we optimize the planogram? Here at Informed Decisions Group, Inc our shopper capabilities may be the solution for you. Check out our Life - Sized Virtual Aisle, unlike anything else, and its proprietary to us.

Our insightful case study looks into how a high street retailer is utilising LabelGenie to facilitate their markdowns and shelf edge ticketing requirements in store. Read more here: https://bit.ly/3G5ZCKI #barcodegenie #labels #labelprinting #thermallabelprinting #barcodeprinters #labelprinters #labelgenie #casestudy #printsoftware

#CB - ™️ #Subject 📢⤵️ Permanent Shelf Talkers Self Store 🛒 Shelf talkers are essential for shelves as they provide significant visibility and are eye-catching, 👀 which enhances the displays and makes them more prominent.💫 #EBM #TradeMarketing #Visibility #PermanentShelfTalkers #LMTs #Displays #CakeCategory #BiscuitCategory

The Bottle Cap Tag offers a comprehensive solution to prevent loss for wine and spirits, discouraging theft, in-store consumption, or unauthorized liquid transfer. Its design is visually appealing and doesn't hinder product display or brand promotion. It's easy to shelve and display in-store. Equipped with both AM non-deactivateable label and RF ferrite technology, it triggers an alarm in the EAS Antenna system if the tagged product passes through the detection area. Additionally, it's reusable, reducing operational costs and shrinkage. Key Benefits for Retailers: Enhanced security for high-theft, high-value wine and spirits. Adjustable to fit most bottle neck sizes. Streamlined structure enables easy store merchandising and brand promotion. Promotes open merchandising and boosts revenue. Compatible with both AM & RF technology. Please contact me for further details. #WineSecurity #BottleProtection #RetailSecurity #LiquorSafety #AntiTheftSolution #WineTheftPrevention #SecurityTags #RFIDTechnology #LossPrevention #RetailTech #EASsystem #RFIDSecurity #MerchandisingSolution #BrandPromotion #StoreDisplay #WineRetail #RetailInnovation #SecuritySolutions #RFIDTags #RetailProtection

What better way to entice the Visual Merchandising & Display Show visitors than with a bar of chocolate?! 🍫 We shared Cadbury bars with visitors so that we could demonstrate how scanning a barcode can be linked with projections. We also had Call of Duty and Harry Potter demonstrations that showed how the barcode scanner syncs with the projectors to show a unique display, to pair with the product bar codes or QR codes. Not only did using the scanner trigger a projection, but it also triggered a connected screen to play accompanying content. A great way to show just how easy it is to integrate and connect projection with a number of different technologies to create a really unique customer experience. #MotionMapping #ProjectionMapping #ExperientialMarketing #RetailDisplay #VisualMerchandising

To change a packaging that consumers already love is TOUGH. Why do it? 🤯 3 seconds. That’s all we have to engage a retail audience. So, we made 5 major updates: 1/ PRODUCT VISUALS - gummy image & herb illustration to clarify what is inside 2/ KEY BENEFITS - 3 reasons why Reprise gummies are good for you 3/ AUTHENTIC STORY - ingredient & founder story (honoring our grandmas 🫶) 4/ FEATURE CALLOUTS - playful “Honor Roll” + clean icons for consumers scanning 5/ LARGER POUCH - for stronger shelf presence (wasn’t expecting this) This refresh was made after listening intently to REAL CUSTOMERS at store demos (see previous post). And from studying competitor shelf sets 🤓 So why do it? Because Reprise Health needed a packaging FIT FOR RETAIL 🚀 I’ve shown these to our distributor at Pod Foods and they are loving them. We’re so excited to showcase them at Natural Products Expo (HOT PRODUCTS, ACC LEVEL 3, BOOTH #8717) What do you think of our retail packaging? (first 3 seconds only 👀) #expowest #expowest2024 #retail #retailindustry #cpg #cpgindustry #supplements #aapi

Nugenix Contrasting Spider Anti-Theft Implementations @FixturesCloseUp #FixturesCloseUp #StoreFixtures #RetailFixtures #StoreDisplays #RetailMerchandising #RetailOutfitting #Shopfitting #StoreSupplies #VisualMerchandising #PointOfPurchase #POP #PointOfPurchaseDisplays #ShopperMarketing @MichaelsStores #MichaelsStores #AntiTheft #Shoplifting #Spider @Nugenix 

Our Kangaroo Shapes displays are perfect for new #BetterForYou product launches in highly traffic snack aisles. #ExpoWest They’re lightweight ship nearly flat to save you money on logistics. What’s more? They self-rise out of the shipper! Email [email protected] to book a demo. #TradeShow #Retail #CPG #TradeMarketing #PerformanceAtRetail

To get noticed by shoppers, in-store execution has to be: - In the right place - Disruptive - Relevant This Weetabix competition execution is in a good location – on a busy gondola end close to the ambient categories where shoppers are starting to think about stocking up on core items such as Cereals It is disruptive too – large, bright, uniquely shaped POS with a simple ‘WIN’ call out to stop shoppers in their tracks The competition communication is relevant and timely, focusing on football/sport during the Euros. Shoppers will be in the right mindset for the prizes on offer We know from previous research that few shoppers will notice stand alone on-pack competitions, so they don’t often become a clear reason to buy in-store. Perhaps this supporting POS does enough to get shoppers to notice the competition and does encourage more people to buy. I wonder where shoppers are scanning the QR code – in-store or in-home? We would love to hear your experiences of on-pack competitions and how they work for shoppers! #shoppermarketing #categorymanagement #weetabix #in-store displays

To get noticed by shoppers, in-store execution has to be: - In the right place - Disruptive - Relevant This Weetabix competition execution is in a good location – on a busy gondola end close to the ambient categories where shoppers are starting to think about stocking up on core items such as Cereals It is disruptive too – large, bright, uniquely shaped POS with a simple ‘WIN’ call out to stop shoppers in their tracks The competition communication is relevant and timely, focusing on football/sport during the Euros. Shoppers will be in the right mindset for the prizes on offer We know from previous research that few shoppers will notice stand alone on-pack competitions, so they don’t often become a clear reason to buy in-store. Perhaps this supporting POS does enough to get shoppers to notice the competition and does encourage more people to buy. I wonder where shoppers are scanning the QR code – in-store or in-home? We would love to hear your experiences of on-pack competitions and how they work for shoppers! #shoppermarketing #categorymanagement #weetabix #in-store displays