Coca-Cola Beverages Florida’s Post

Thanks, Ben Nussbaum, for tapping me to report on one of the most important topics in bev-alc: the dominance of the woman consumer and her power as a c-store shopper. Find the story in the August issue of NACS Magazine!

Beer sales were at an all time low in 2023 as consumers are shifting behaviors. Some of those behaviors are due missteps in comms by the brands who have left the safe harbor of staying focused on their target consumers. At the same time consumers are experiencing unprecedented choice. Brands have to give a clear reason for being chosen. Wine, beer, spirits; consumers need a roadmap to your brand but it can’t be that the brand caters to everyone. It’s the oldest message in brand development but the one most often forgotten by marketing teams chasing shiny objects. Choose your demographic target carefully and CARE for that relationship with consistency and presence. Too many directions will lose your core customer faster today than in any other time in history. Stay focused and consistent for the win. #wine #beer #spirits #wineandspirits #winebusiness #marketing #branddevelopment

No one should be surprised. Yet beer sales are about to accelerate at warp-speed. Since we’re in May, the three-day weekend known for the Monaco Grand Prix, the Indianapolis 500 🏁, the Coca-Cola 600 NASCAR Race, and Memorial Day 🇺🇸 Weekend — the unofficial kickoff to Summer near month’s end — you’ll start seeing TONS of Ads and promos around the 10th of May. I can’t wait🍻! If you missed this post yesterday, I thought I’d share it again as we head into the weekend … Since Craft Beer is only 13.3% of the U.S. beer market according to the Brewers Association, with Import’s share at 23.2%, other Domestic beer is 63.6% share — and the math reported in the article below really doesn’t matter. But let’s not quibble. The floodgates are about to open. There’s going to be a boatload of beer sold and gulped between the last weekend of May and Labor Day weekend and the best Craft Beer can hope for is about 10% share. Yet these are percentages — volumes will actually grow substantially. And that’s a great thing. As I don’t pay my bills in percentages. “The best beers are ones we drink with friends.” — Stephen Carter King Source: Brewbound #Beer #DomesticBeer #ImportBeer #CraftBeer #ConsumerBehavior #BrandAwareness Slàinte☘️! ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy Beer Market Analyst + CEO of Beerconomy Beerconomist and Thought Leader Catalyst delivering market trends, insights, data and forecasts Publisher: The Beerconomist

Since 2017, Bill Shufelt (CEO, Athletic Brewing Co.) went from hedge fund trader to the CEO of the leading producer of non-alcoholic craft beer. Unlike my typical tech-focused chats this one centers around a product I personally love. In the conversation, Bill tells stories of the unscalable but crucial strategies he used to build a brand, push past rejection, and redefine the non-alcoholic beer industry. → The unscalable activities that made Athletic a household name Athletic Brewing’s brand was built on unscalable activities, like handing out samples at races. Now, Bill often runs into high LTV customers at races he hasn’t attended in years when they say things like, “I met you in 2018 and my fridge has been full of your beer ever since.” While each sampling felt minor in the moment, Athletic has now activated thousands of events, and the long-term impacts accumulate. → How rejection helped Athletic build a competitive advantage Facing initial rejections from every contract brewer in the US, Bill took a bold step in building their own brewery. In hindsight, it allowed them unparalleled control over every aspect of production, from ingredient quality to rigorous testing of each batch. By handling everything in-house, Athletic also gains the flexibility to innovate and respond to market demands quickly—benefits that would have been unattainable had they relied on external partners. → Bill’s genius sales tactic Bill personally signed 300 deals with retail stores using clever tactics. Before pitching a buyer at a store, Bill would recruit a random grocery store shopper to pretend that they were super interested in the beer while Bill was pitching the deal. This approach helped break initial skepticism and build early buzz around their offerings, which helped Athletic secured shelf space and propel forward. For more stories and lessons from Bill, check out the full episode at: https://lnkd.in/gJjHJz_w

To no one’s surprise, on-premise beer sales got a boost on Sunday, February 11 during the biggest football game of the year. But this year’s game day sales were not all about the beer commercials and the Clydesdales. We dove into Union’s guest ordering data to uncover which brands performed best on-premise on Sunday’s big game. Click the link below for more. #onpremise #beerindustry #datainsights https://lnkd.in/eZFPTJBb

Company acquisitions can be seen as opportunities for growth, innovation, and expansion. They allow companies to reach new markets, acquire talented teams, and access valuable resources, ultimately paving the way for greater success and impact. Each acquisition represents a milestone in the company's journey, demonstrating resilience, vision, and the willingness to adapt to changing landscapes. Embracing acquisitions with enthusiasm and a forward-thinking mindset can inspire employees, stakeholders, and the broader community, fostering a culture of progress and achievement.

🏈 Super Bowl LVIII is big beer’s prime-time opportunity to finally throw a touchdown to investors. Up until this Sunday's marquee matchup in Las Vegas, the beer industry has largely been on defense the past two years. 🍺 U.S. beer shipments fell to a 25-year low in 2023, according to new data out of BofA Securities, as politically and culturally-driven boycotts and consumer tastes shifting to hard seltzers and liquor have pressured industry sales. In the past two years alone, beer shipments have tanked 9% to 196 million barrels. 🍻 More deets from Yahoo Finance's Seana Smith. ⬇ https://lnkd.in/eW6jffwJ

🚀 I am so happy to dive into week 5 with a great number of new breweries on the Brewing Trade platform ⁉️ What all this breweries have in common ? ⚡️ they value flexibility 🌱 they want to reduce waste 🤑 they are happy to save 25% on their hops costs 😎 if you are a brewer like me and you have in common the same things, join us on this amazing journey 🔗 Link in the first comment

I'm thrilled to share our latest video: "The Future of Craft Beer: Predicting the Next Big Styles After IPAs." This comprehensive exploration offers a unique perspective on the evolving craft beer industry, perfect for both enthusiasts and professionals in the brewing world with the Brewers Association's Competition Director Chris Williams 🔍 In this video, you'll discover: The current trends and future predictions in craft beer, especially post-IPA dominance. Insights from major beer competitions like the Great American Beer Festival and World Beer Cup. The growing popularity of styles like light lagers and what this could mean for the industry. Expert opinions and predictions on the next big beer styles. Whether you're in the brewing industry, a craft beer aficionado, or looking to stay ahead of market trends, this video is packed with valuable information. 📺 Watch here: https://lnkd.in/gr9wnN5r Feel free to share your thoughts and insights in the comments. Let's discuss what the future holds for the craft beer industry! #CraftBeer #BrewingIndustry #BeerTrends #MarketInsights #CraftBeerCommunity

It's National Pizza Day! Jake and Brian celebrated by visiting the Little Caesars in Alpharetta and meeting their amazing team. Let's show some love to our local pizza spots. Tag your go-to local pizza joint and let's spread the pizza love! #NationalPizzaDay #PizzaLoversUnite #SupportLocalBusiness #AtlantaInsurance #InsuranceAgency #InsuranceCoverage #ProtectYourself #LocalInsurance