Peter Chang is a James Beard nominated chef specializing in Szechuan cuisine who has drawn attention for his concepts up and down the East Coast. As his empire continues to expand, it seemed appropriate that this culinary icon deserved his own signature drink. Approaching Baltimore’s own Mobtown Brewing Company to produce a new take on a classic lager style, our teams concocted a crisp rice-based brew with a light and citrusy zing. Perfect with Mapo Tofu. Fans can now find ‘Peter’s House Beer’ throughout his locations. Check out the link to the full case study on the design: https://lnkd.in/euPQVamc
Sweet Branding.
Fantastic!
President, EMZ corp, Norma’s Restaurant Group/ Cofounder and President of Cedar Diaspora: Culture for Change
6moBeautifully done. Cant wait to try!