Coalition, Inc.’s Post

The links at the top of the page when you search for something aren't always safe to click on. Threat actors use a tactic called SEO poisoning to rank high on search engine results with malicious links. Learn more about what Coalition, Inc. has observed with this attack method: https://lnkd.in/ecquF7Th

The links at the top of the page when you search for something aren't always safe to click on. Threat actors use a tactic called SEO poisoning to rank high on search engine results with malicious links. Learn more about what Coalition, Inc. has observed with this attack method: https://lnkd.in/eHBFmd_3

As time passes we're adding more #NegativeSEO attack vectors to "ArcLite's Guide to #NSEO." We've also just published yet another deep dive into a particular vector. This week: "Directory Edits" Attacks https://lnkd.in/gEaiBaAq

🔻 Barry Schwartz goes deep on the new Core Update rollout. Every SEO needs to read the Google post about the new update and Barry's piece. BTW they updated multiple systems, which is going to make it hard to know what hit you, but you can assume it is about quality and spam results. "Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall core ranking system." 🔗 https://lnkd.in/guAu7YVp

⛔Webspam has become one of the common issues faced by search engines, including Google. In general, webspam refers to web pages created to manipulate search engines, mainly to attain high rankings in SERP. This problem can definitely impact user experience when searching for and locating the information they require on search engines. So, how does Google address and fight the threat of webspam? Let's find the answer in this article https://lnkd.in/gCJXSNJG

March Core Update will be HUUGGEE! -It will impact several core ranking systems -It will take a month to fully roll out (instead of the typical 2 weeks). Google also released updates to its spam policies, which target: -Scaled content abuse (AI) -Expired domain abuse, and -Site reputation abuse. Site reputation abuse happens when third parties monetize high-quality sites by publishing low-quality content without editorial supervision (parasite seo). Link in the comments. #Google #seo Likely, due to the prevalence of this practice, Google is giving sites until May 5th to make any necessary changes.

𝐆𝐨𝐨𝐝 𝐥𝐢𝐧𝐤𝐬 𝐚𝐫𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐚 𝐬𝐢𝐠𝐧 𝐨𝐟 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐚𝐧𝐝 𝐨𝐭𝐡𝐞𝐫 𝐬𝐞𝐚𝐫𝐜𝐡 𝐞𝐧𝐠𝐢𝐧𝐞𝐬. 📉 𝐁𝐚𝐝 𝐥𝐢𝐧𝐤𝐬 🔗 violate Google's spam rules, 🔗 come from private blog networks, 🔗 are found in keyword-stuffed anchor texts. 📈 𝐆𝐨𝐨𝐝 𝐥𝐢𝐧𝐤𝐬 🔗 come from topically related web pages, 🔗 are built through helpful exchanges or guest posting 🔗 help boost website ranking and reputation Do you know another reason why good links are important? Let us know in the comments!

Adam Conover isnt wrong. Google, SEO, spam sites, paid links have literally ruined search. I was literally thinking about this the other day. Back in the early 2000s I had a little website that was hosted for free by my ISP. I hosted some small utilities I had written e.g. a CSV to KML converter. It was hugely popular - in fact there are copies still floating around on the internet. No advertising, just organic search results. Fast forward 20 years and if you search for "arcgis enterprise reporting tool" you'll find Qonda Reports on page 3 (NZ) and on page 7 (US). Go figure... #qonda

https://lnkd.in/dejqQN3M Google's algorithm changes have historically marked significant shifts in the digital landscape, and the March 2024 core update is no exception. This update has been described as a game-changer, akin to the impact of the Panda and Penguin updates. The primary focus of this update appears to be the deindexing of websites that offer unhelpful, irrelevant, or unoriginal content. This move aligns with Google's ongoing efforts to prioritize high-quality, valuable content in its search results. The March 2024 update has introduced swift penalties for websites employing questionable SEO tactics, resulting in many sites being completely removed from Google's index and search results. This has caused considerable upheaval in the SEO community, with site owners and marketers scrambling to adapt to the new standards set by Google. Interestingly, even websites that had previously survived algorithm updates been not immune to the March 2024 changes. This indicates that Google's criteria for what constitutes quality content are evolving, and what was acceptable in the past may no longer suffice. The impact of these algorithm changes extends beyond just search rankings; it affects data analytics and business insights as well. Analysts must now adapt their methods to maintain relevance and accuracy in a rapidly changing SEO environment. For those looking to navigate these changes, it's crucial to monitor site metrics closely, focus on creating quality content, and optimize technical aspects of websites to maintain a strong presence in search results. As the digital ecosystem continues to evolve, staying informed and adaptable is key to success in the aftermath of Google's algorithm updates. In summary, Google's March 2024 core update has reinforced the importance of quality content and ethical SEO practices. It serves as a reminder that in the world of digital marketing, change is the only constant, and flexibility and adherence to best practices are essential for long-term success. For further reading on the history of Google's algorithm changes and their impact, additional resources are available.