Going out to see a show is a magic trick. When it works well, it is all based on the things you don't notice – how you come into the room and feel welcomed, how the bartender is there to take your drink order, how the sound dialed in and the band ready to go. Like a magician palming a coin, there is all the work you don't see, by the door and bar staff, the technicians and roadies, the, back of house and production staff who got you to the show, the artists who worked and traveled to be in the room.
But unlike pulling a rabbit out of a hat, nothing about this experience is an illusion. It is all real, human, and transformative. Being in a room with people when the first notes hit, when everybody is singing along, when laughter circles the room, that is the realest thing possible, whether a dozen or ten thousand people are there. It is how we come together to understand each other, to build community and talent, and to find release and relief from the world.
It's no secret that it has been a banner year for the hugest acts in the music and entertainment industry, but also a hard year for any small businesses that rely on people coming together, from local retail, to restaurants, to clubs, bars, and venues that are the lifeblood of local live entertainment. And there's nothing wrong with wanting a showstopping moment of wonder, but there is so much everyday magic to experience in the small and independent spaces in our communities.
That is my wish for all of us in 2024 – lots of magic and wonder, lots of building and connecting in the places that are close to us, lots of success and strengthening our whole communities. That’s what we’re working to do at NIVF - National Independent Venue Foundation, and we don’t do it alone. Here's to the future.
Through equitable and accessible training support, emergency relief funding and resources, and internship and mentorship opportunities, our goal is to transform and nurture the independent live entertainment industry.
We are independent in name, and in spirit, but we do this work together, on purpose. There is lots to do, but we do not have to do it alone. Thanks for your support, and for your year end gift (which will be matched!) to set us up for more success in 2024. Make your tax-deductible gift here: https://lnkd.in/eg2zaeZ8
SVP - Tech Portfolio Execution at CNA Insurance
1moAwesome group of interns this summer!