Club Benchmarking’s Post

Another very interesting article from Golfshake.com "Put simply, we are being asked to fork out for 12 months golf membership but course closures because of flooding and suchlike has meant that most club golfers have lost weeks. Many of you are now weighing up whether or not annual subscriptions actually represent value for money." Is there a solution to this issue which is out of everyone's control (the weather) or should golfers price this into their thinking when taking out a full membership. Will they consider an alternative membership or just become a 'green fee' player? Could golf clubs get creative during the winter months and try to add value to the membership elsewhere? What do you think? Let us know your thoughts in the comments 👇 #playmoregolf

The changing landscape in golf membership offerings and virtual HCP models does not need to be of major concern to clubs, referring to Alistair D.'s recent article in The Golf Business.... "Among Farren’s worries are that golfers who have club memberships will sign up to Independent Golfer card and leave their clubs, and that there was a lack of figures presented to show how many members of clubs in England, Wales, Scotland and other countries have now done this." Resilience is key and the time is now to focus and prepare your club operations for the diverse, ever demanding, and more complex golf business models which enter the market, in even faster time periods these days. Nexxchange, with it's Cloud-based technology and highly parametrisable solution, allows operators to easily add membership products and offerings which are flexible, time based, with demand driven pricing, allowing you to continue to grow your markets, attract and motivate golfers to play more regularly. Contact us Nexxchange to learn more or visit us @The British Golf Show https://lnkd.in/dQB5bF89

Public golf tee times are under siege by brokers in Los Angeles. Brokers are buying up all the tee times for LA public golf courses and selling them for a profit. I wonder how many other cities are having this same problem? #TAGConsultingGroup #TAGGolf

Interesting read

A very interesting and brilliantly written article from Golfshake.com about the future of memberships for golf clubs. We couldn't agree more with this 👇 "Traditional golf club memberships have been remarkably resilient - which proves that they still have an essential place in the game. But it's also clear that as societal trends continue to change during the coming years and decades, adaptability needs to be found where possible to ensure that our beloved venues stay relevant with emerging and future generations of golfers." Have a read and let us know what you think #playmoregolf #flexiblemembership #golfshake

Very interesting piece - can the good times in golf last? What do you think? #golfbusiness #golf #sportsbusiness #golfcourse #golffacilities #businessgolf https://lnkd.in/ezb7RV3w

Post pandemic figures showed a significant increase in golf ⛳ participation and, to date, it would appear that golf is in a good place. But… Have we been here before? The Golf industry has experienced a number of ‘BOOM’ 🚀 periods over the years. In my lifetime I’ve seen the surge of new golf course construction in the early 90’s, waiting lists for membership, the ‘Tiger Effect’ in the late 90’s & early 00’s and now the post pandemic success. Unfortunately, between these ‘BOOMS’ 🚀 however there have been a number of casualties as golf courses have closed. Golf ⛳has been a part of my life since starting to play the game at just 3 years of age, I’ve dedicated almost 30 years to the industry and held senior positions as a PGA Professional, Sales Manager & General Manager. I’ve produced articles & training material for some of the most influential and respected associations in the industry and have a valuable, extensive network. I speak frequently with other golf industry experts and often share initiatives from my experience to help other golf ⛳ course operators. If I can share one thing which will be of benefit to the future of the entire golf ⛳ industry, it would be this: DON’T BE COMPLACENT! Utilise this 'BOOM' 🚀 as an opportunity to help future proof your golf club. ·        Grow Your Marketable Database ·        Develop Retention Strategy ·        Introduce New Revenue Streams ·        Invest in Facilities ·        Train Your Team ·        Evaluate / Manage Your Costs What do you think the future of golf looks like and what steps are you taking to secure the financial stability of your golf club? #GolfBusiness #GolfSales #GolfMembership #Golf

An indepth look at the golf sector- well worth the time to read and understand the issues facing the industry, including things that could protect the future of the sport.

Golf Participation is still on the rise in Canada and Beyond! Golf Canada recently shared an article highlighting the latest participation trends from a recent R&A study of markets in Asia, Africa, Canada, the Caribbean, Central and South America, Europe, the Middle East and Oceania. Discover how the golf industry is expanding and what it means for the future of our game. Read the full article here: https://lnkd.in/dJ3ywNwN How do you see this growth shaping the future of golf? #GolfIndustry #GolfGrowth #GolfCanada #GolfTrends

Interesting insights for golf course/resort operators and managers.