Clever Marketing’s Post

Why Top Golf's Latest Brand Strategy is a Hole-in-One Topgolf recently collaborated with Jim Henson's Creature Shop to create and debut two new golf announcer puppets for their 2024 Summer Campaign. See the YouTube link for their fun commercial! This ingenious strategy accomplishes several things: Aligns with Brand Identity- Topgolf's fun, energetic, modern approach is encapsulated by these lively, engaging puppet characters. Unique Engagement- Puppets like Chaz Mulligan and Birdie Baker capture attention and stand out as they "cut the strings" from traditional golf expectations. Broader Appeal—Using puppetry, Topgolf appeals to a wider audience, including families and younger generations who might not consider golf "their thing." Innovative Collaboration- Partnering with Jim Henson's Creature Shop brings top-notch craftsmanship and associates the brand with creativity and high-quality entertainment. 🔑Takeaway: Innovation and creativity can breathe new life into traditional activities, making your brand more appealing to broader audiences. When in doubt, bring out the puppets! 😁 Bravo, TopGolf! *Insert Golf Clap 👏 #BrandInnovation #Marketing #Puppetry #ModernGolf #SportsEntertainment

Did you know the first Topgolf opened in the UK in 2000? Fast forward to today, a single Topgolf location generates about $17 million in revenue annually. In 2023, Topgolf added $1.76 billion to Callaway's brand, after being acquired for around $2 billion in October 2020. However, net profit for 2023 was only $95 million, down 40% from 2022. What do you think is happening with Topgolf? Are people losing interest? Read more about this in the new edition of my newsletter Green Side Guide coming out tomorrow. Here is the link to subscribe. https://lnkd.in/gv9eWMCE

So proud of our creative team on this new work for the global campaign launch of Golf Pride's new Reverse Taper putter grip! Strategically we focused on the process of putting rather than the outcome, because we knew we had to get real about what a putter grip could actually do for your game. That meant no talk of making every putt, holing 50-footers, or never three-putting again (sorry to any golfers reading this). Just talk of a grip designed to help you where a putt matters most – the split-second where the putt is decided. The moment of impact. Drawing on 75 years of inspiration, coupled with extensive consumer testing, Golf Pride designed Reverse Taper with a larger lower hand to optimize both hands during the putting stroke and help square the clubface at impact – arguably the most important split second in golf. Our Reverse Taper campaign launched across major global markets including North America, UK, Europe and Asia with a mix of OLV, print, retail, social and more. #GolfPride #Strategy #newcampaign

When was the last time you had 4 hours to entertain and try to close a deal, build a relationship, create awareness for you and your company? Infrequently at best, right? Here is an idea, what about a corporate pickleball event to help close those deals? Golf is amazing. Time and cost maybe an issue... #pickleballpopups #pickleball #sportsmarketing #businessmeeting #newidea #socialfitness #celebexperts https://lnkd.in/e_njNa4f

As the Midwest begins to bask in the warmth of an early spring, we're gearing up to start another season with Golf Course Flyovers ⛳🚁 Despite the slow uptake of digital trends in the golf course world, we're on a mission to propel golf courses into the future of digital with our innovative video marketing approach. Check out our explainer video to see how we're taking golf course marketing to the next level. 🚀 #golfmarketing #videomarketing #golfcoursemanagement #golfcourseflyovers #dronetech

I'm teeing off with pride as I watch my coworkers at The Escape Pod swing into action on this campaign. Their drive and commitment are a hole-in-one inspiration! For the global launch of Golf Pride's new Reverse Taper putter grip – we knew we had to get real about what a putter grip could do for your game. No talk of making every putt, holing 50-footers, or never three-putting again (sorry to any golfers reading this). Just talk of a grip designed to help you where a putt matters most – the split-second where the putt is decided. The moment of impact. Drawing on 75 years of inspiration, coupled with extensive consumer testing, Golf Pride designed Reverse Taper with a larger lower hand to optimize both hands during the putting stroke and help square the clubface at impact – arguably the most important split second in golf. Our Reverse Taper campaign launched across major global markets including North America, UK, Europe and Asia with a mix of OLV, print, retail, social and more.

PICKLEBALL VS. GOLF - IS THERE A SEA CHANGE UNDERWAY? Have you used a pickleball event for corporate purposes? What was your format? One-on-One games? Doubles? Mini-Tournament? How was it received within your business network? Do you view it as a success? Would you do it again? Do you have any lessons learned and/or format changes you would incorporate into your next event?

@themasters marketing team is the new blueprint↓ There’s a reason I called this the marketing campaign to watch this week. The five things they’re doing right? ⛳️ Curating an experience ⛳️ Bridging the connection between those at home and those at the event ⛳️ Creating nostalgia ⛳️ Diving into the full brand ⛳️ Showcasing the future P.S. you can take each of these principles and apply them to your business too… &&& if you’re a golf fan, who’s your money on this weekend? 👀 #themasters #golflife #sportsmarketing #marketingcampaigns

Follow more Kidz4Golf content on our LinkedIn page as we start to dive into more details about our junior series and family events!

If you're Tiger Woods, you're replacing wedges every week. For everyone else, you're probably not replacing them often enough. To maintain peak performance, consider swapping out your wedges every 12 to 36 months. Been way longer than that? Head into your closest GOLFTEC to test out the TaylorMade Hi-Toe or Callaway Opus wedges and see if they're right for you! Do you typically go for a high-bounce or low-bounce option? #Golf #GolfClubs #GOLFTEC