Clever Marketing’s Post

This ad beautifully encapsulates exactly how humans are, we carry our barriers and stereotypes with us wherever we go. But because we're humans we make mistakes (a few learn from them) so it becomes solely our responsibility to challenge our inner thoughts and the age old passed prejudices! Big shoutout to Ogilvy for creating another wonderful story for #brookebond #redlabel #killingthestereotypes #storytelling https://lnkd.in/g48stjAv

This is something I hear media use to try and diminish motorist responsability. We encourage all motorists to read the signage when deciding where to park. If you are unsure of the conditions on the signage, then we suggest you park elsewhere and contact the relevant opertor to let them know you felt signage was unclear. #Parking #ParkingIndustry #PrivateParking

#LongAssLinkedinPost To those that know me closely it's no surprise that I've started a YouTube channel documenting what I have for lunch in the studio. Lunch has been a highlight of my working day as far back as I can remember. For 20 years I got to explore the lunch spots of Shoreditch, Southwark, Clerkenwell, Camden, Mornington Crescent and Moorgate. From Tom Sachs to Olafur Eliasson the studio lunch is a cornerstone of creativity and community. And now with my own small studio on the south coast of Ireland I must make lunch. I've always seen strategy as an output of 'doing' rather than 'thinking'. It's probably both but I think exploring the unknown and pushing into the void creates new ways of seeing. 2 months ago I had never really shot any video content and had certainly never edited anything or used any editing software. I was SUPER awkward in front of the camera and I'd never really put into practice all the stuff I would preach about storytelling and building brand worlds. Maybe I had but certainly not in a format posted to YouTube. Is my strategy any better? I dunno. But now I can make movies. And people have started to send me noodle updates from various cities in the world. And it's creating connections both locally and globally which for this little studio in a small town a long way away from all the people I know is ENVIGORATING. As a strategist it's important to be confronted with new ideas which is easy when you're in the thick of it. When you're not you have to make your own friction. It's ok to have fun while you're doing that. Grant McCracken used to talk about Culturematics - probes sent out into culture that provided feedback. This is mine. Like, share & subscribe. https://lnkd.in/eQ8iUdr7

MY TOP FUNNY ADVERTS. 1 The debate around the industry not doing 'funny' anymore is true. There are a tonne of reasons. To bring a bit of lightness to your LinkedIn feed, here (in no particular order) are my Top 10. Starting with one of the oldest. Just appreciate the craft, the acting, the writing, the simplicity, the little details & the strategy. What are your top funny ads (not just films)? All of Us Group #funny #adverts #strategy #alkaseltzer

🎵 Girls Just Wanna Have Fun! 🎵 Anybody wanna play??? I am so freaking excited to be co-leading a PLAY shop in Sonoma on Saturday, May 4th from 9:30am - 2:30pm at an amazing location with the fabulous Kelly Lawson McCarthy! The theme of the playshop is: Trusting In Uncertainty What is a PLAYshop you ask?? Well, it’s what happens when you remove all the boring, outdated teaching methods and instructor-led focus from your traditional workshop, and instead co-create the learning experience with you! There will be prompts and questions, opportunities for sharing and learning from one another. There will be powerful questions and in-depth reflection, just the respite your brain and body need in times like these. We will provide resources and tools to play with so you move forward in your personal/professional life with confidence and clarity - no matter what should come your way! But most of all, it’s a chance to get away for some FUN!! 🤩🥳 And did I mention it includes an amazing onsite, chef prepared meal?? 😃 Because this is our passion project for our year long leadership retreat, we have priced our playshop at the no brainer, no profit price of $297… AND if you’d like to bring a friend to learn and have fun with, we will give each of you $100 off ($197) - our way of creating opportunities for shared experience, and deepening the bond of friendship! Space is limited however. https://lnkd.in/gWWmDWMf Registration link in comments below. See you there in May!

Can an ad be a prisoner of its own historical success? A really interesting perspective here from Alex Gordon. In terms of Hovis Ltd, I would say no. Yes, the original ad may be 50 years old. It was re-purposed in 2008 and won 'Ad of the Decade' for their ground-breaking 122 second ad, 'Go on Lad' - a second for every year since Hovis first launched. It was a hugely successful and brilliant campaign (I should know, Relish did 8 rounds of customer insight on it) by the then MCBD advertising. It triggered warm memories of the original Hovis ad but was also unflinching in showing some of the good, the bad and the ugly moments of British History. System1 suggests that ads don't wear out nearly as fast as some brands / agencies (and semioticians?) think they do. Older campaigns and intellectual property (IP) may be a brand’s “greatest and most neglected assets”, according to their research (Marketing Week). Mark Ritson agrees with this. I'm sure Coca Cola's team do too. Year in, year out their juggernaut rolls onto our screens, cheerily telling us that 'Holidays are Coming'. Is there no room for nostalgia in any campaign? Do ads only work if they are portraying the very here and now? Do people not seek comfort, humour, warmth from the good ole' days when they felt more secure and certain? Andy Nairn and Jon Goldstone, I wonder what your views are?

Party Rent at Best of Events 2023. When you combine the efforts of several Party Rent branches, it looks like this 😊 #partyrentdenmark #partyrentgroup

When your wiring looks more like a pasta dish than a functional setup. #RodeoCrew #staging #stagehands #eventtechnicians #eventcrew #eventscrew #production #runners #stagecrew #events #eventplanners #teamwork #crewing #liveeventsindustry #productionbcrew

Revitalizing Bragi was no walk in the park - one of the climaxes of my Masters degree journey. Unpacking a marketing proposal was a challenge, but reshaping the Bragi brand was a defining moment. No frills, just strategic simplicity. Grateful for the ride and stoked for what lies ahead! 🚀 kindly take a look using this link to my portfolio - https://lnkd.in/epk2ngd7 What's your biggest takeaway from a major project? Kindly share your insights! 😌 #BragiBrandRevamp #MASTERsProgram #MarketingJourney

Have you ever gone through a period of reinvention? Toys R Us is going through one right now. Be on the lookout for Geoffrey Giraffe! Today's The PT Services Group asks Dan Hudock about how to reinvent yourself and why. Also, what are the signs that you need to take a long, hard look at your approach? Leigh Frank Bob Zupanek Harvey Pollack #reinvent #salestipsandtricks #salescoaching