Economic headwinds shouldn't limit your brand's digital potential. Outsourcing your digital marketing strategy can be a powerful solution for maximizing ROI in today's competitive climate. CMOs can unlock these advantages with outsourcing their digital marketing: ⭐ Cost-Effective Growth: Agencies offer flexible, scalable plans that adapt to your evolving needs, ensuring optimal return on investment. ⭐ Instant Expertise: Gain access to a team of specialists – content creators, social media strategists, and growth hackers – who elevate your brand and deliver measurable results. ⭐ Advanced Technology: Leverage premium marketing tools typically cost-prohibitive for in-house teams. This translates to superior data analysis, campaign optimization, and ultimately, a competitive edge. #digitalmarketing #marketingstrategy #outsourcing #CMO
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I do marketing that helps make sales faster and easier for B2B & SaaS companies | Fractional CMO & strategic advisor with GTM, brand positioning & content marketing expertise | podcaster | ex-journalist
These are challenging times for marketing agencies and consultants. Rand Fishkin put out into the open what few people were saying. In a "Whiteboard" video (link in the comments), he talked about digital agencies closing or laying off people. The reasons, he said, include macroeconomic factors and how the marketing has come down after the COVID bump. It is an interesting marketing landscape because CEOs want leads and sales. They want marketing and marketers to move the needle. Agencies and consultants still need to provide strategic guidance, but it needs to be "focused execution." It's about embracing the right channels in the right ways. Focused execution also applies to budgets which have been pulled back. Marketing needs to do more with the same or less. As an optimist, I believe the marketing landscape will bounce back as companies invest more in technology. For now, however, marketers need to deliver value and ROI and provide clients with over-the-top services and customer support. #saasmarketing #marketing #marketingstrategy
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Is it time to revamp your marketing strategy? Explore how you can attract top talent and leverage the right tech to boost performance on our blog.
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Is it time to revamp your marketing strategy? Explore how you can attract top talent and leverage the right tech to boost performance on our blog.
Martech and Your Job Search: Trending Roles and Tools to Master | Creative Circle
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Is it time to revamp your marketing strategy? Explore how you can attract top talent and leverage the right tech to boost performance on our blog.
Martech and Your Job Search: Trending Roles and Tools to Master | Creative Circle
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Is it time to revamp your marketing strategy? Explore how you can attract top talent and leverage the right tech to boost performance on our blog.
Martech and Your Job Search: Trending Roles and Tools to Master | Creative Circle
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My goal is to help talented creative, digital, and marketing professionals find their next dream job! Let's connect!
Is it time to revamp your marketing strategy? Explore how you can attract top talent and leverage the right tech to boost performance on our blog.
Martech and Your Job Search: Trending Roles and Tools to Master | Creative Circle
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CEO of How To SaaS | Fractional CMO + Advisory Services for PE and B2B Companies | 📖 2x Bestselling Author | 🎙️ PE Value Creation Podcast
Mapping marketing opportunity versus effort / investment tells us where we should really focus. The key to success is balancing activities that are easy and have low barriers to entry (e.g. paid media) and activities that require more effort and have high barriers to entry (e.g. content). You need to do both as you scale a business. High ROI / Low Effort avenues often buy you the internal political capital. That's why doing them first is usually a good place to start because they help you get the internal buy-in to do the High ROI / High Effort activities. As the business matures, most of the enterprise value is created in doing the High Effort activities that generate High ROI because that's how you close more deals, grow faster and win over a market. #marketing #digitalmarketing
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Feeling like this when checking your analytics?🤷🏽♂️ ⬇️ Yes? Well, you are not alone. Trying to keep on top of marketing when running a business can be incredibly difficult, and it often gets pushed to the side to allow for more important tasks to be completed. The problem is, marketing is vital in this day and age for a business to thrive. So what do you do? Do you hire an internal marketing manager, or do you outsource your marketing to an agency? Both options come with their own benefits and costs. At Accelerate, we pride ourselves on our ability to provide a 5-star service at an incredibly competitive rate. No more negative analytics, no more missed deadlines, and no more sitting helplessly watching your competitors thrive. Make the change, reap the rewards. Learn more at - www.accelerate-media.co.uk
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Let's talk about why digital marketing will redefine your client acquisition strategy. Ignoring digital presence is like shooting yourself in the foot. Here's how digital marketing transforms client acquisition: 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 Target your ideal audience, not everyone. Think boutique investors. 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 Allocate budget to high-ROI efforts. Track and adjust every dollar spent. 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 Get real-time analytics. Quickly see what's working and pivot as needed. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗹𝗶𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Engage prospects online through emails and targeted ads. Stay top-of-mind. 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 Grow your marketing as your firm grows. No overhaul needed. 𝗕𝗿𝗮𝗻𝗱 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 A strong online presence builds trust and credibility. It's not just about being online. It's about being smart online. At Admagine, we craft digital marketing strategies for investment firms focused on results. Ready to redefine your strategy? Let's talk.
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