Yarra City Council’s Post

The future class of leadership in music starts here: https://lnkd.in/gjGUGTd6

Over the next few months, I'm going to be posting a lot about the vital role "Seed Music" plays in the hospitality sector, providing venues with huge opportunities in driving footfall, dwell time & spend per head - so if you dislike music 🎶 & hospitality 🍻 now is your opportunity to change the channel. What is the ‘seed’ music industry? "Seed Music" refers to the stage before grassroots, which is live music in hospitality venues. Seed Music 🫘 Vs. Grassroots 🌱 🎫 When people reference the live music industry, they are typically referring to ticketed gigs, events and festivals. 🎺 By "Seed Music" we’re talking about DJs, bands and soloists playing music in venues such as pubs, restaurants, bars and clubs. 📈 While this sub-section of the live music industry has by far the highest number of participating artists and venues, it has previously been unreported on in the UK. Did you read the Live Music Index?

A Video Follow Up To My #PerFORM Music Incubator Post. (I prefer Videos To Photos) Also during the programme we got to do other Events formats like - Club Appearences - Music Listening Sessions - Music Release Parties - Festivals ( Blankets&Wine + ShokeShoke Fest ft Ayra Starr ) - Special Events like The King's Visit and Meet Up With The Creative Community. In all these one of the Key Take Aways was making sure you have the right room for your event and importance of a data driven decision-making. For example when doing a Music Listening Session , The People In The Room Should Constitue A Gathering That Will Lead Give Insights For A Successful Release , And When You Get To The Release Party/Event The Room Should Give Your Project A Well Deserved Take Off. The Club Appearences Are Just But A Pointer Of How The Music Reception Is Coming Along And A First Hand In Person Audience/Consumer Insight. I will later do a follow post on matters Festivals and Huge Concerts.

In the pulsating heart of the underground music scene, local bands play a pivotal role in shaping the cultural tapestry of their cities. Yet, there's a delicate balance between nurturing a loyal fan base and oversaturating the local scene. It's time for these artists to embrace a strategy that values quality over quantity, giving their friends and fans something truly special to anticipate. Overplaying in the same city can inadvertently dilute the uniqueness of a band's presence, transforming what should be a compelling event into just another local gig. The magic of live music lies in its scarcity and the excitement that builds around it. Bands should consider diversifying their venues and venturing beyond their comfort zones. Playing in different cities or even in less frequented venues within their city can reinvigorate their performances and attract new audiences. By focusing on fewer, more impactful shows, bands can create a sense of occasion around their events, making each concert an unmissable experience. This approach not only sustains long-term interest among fans but also encourages bands to invest more in the quality of each performance. It's a win-win: audiences remain engaged and eager, while artists grow and refine their craft, ensuring the vibrancy and sustainability of the underground music scene. #MontrealLocalBands #MusicScene #LocalMusicScene #MontrealMusicScene #musicbusiness

UK Music's Chief Executive Tom Kiehl speaking on the importance of grassroots venues, rehearsal spaces and studios to the music industry's talent pipeline, and how we need more music teachers to ensure that all children have access to a music education. "Last year, music tourism spending increased by 21%, generating a total of 8 billion across local economies, a fantastic achievement. "It's worth remembering, however, that there wouldn't be any music without music creators. "Singers, songwriters, musicians, producers, sound technicians, and everyone else in our industry needs to learn their craft and hone their skills. "The opportunities for many artists are becoming increasingly squeezed with continued problems for music venues, studios and rehearsal spaces, and we need an army of new music teachers to help nurture our talent pipeline on which the music industry relies." Find out more about the work that UK Music does to champion, collaborate and campaign for music at www.ukmusic.org. #UKMusic #MusicIndustry #GrassrootsVenues #MusicEducation #MusicTeachers #MusicCreators #MusicTourism #LocalEconomies #MusicVenues #TalentPipeline

REWIND: The new music industry’s last week in review https://lnkd.in/e2hZyFww #MusicIndustry #MusicNews #IndustryInsights #MusicBiz #MusicBusiness

Distributing and promoting your music can be straightforward with proper guidance. While focusing on your music is crucial, it's also important for artists to understand the entire process and be capable of implementing some distribution methods to promote their music independently 🎙️ In my four years of experience, I've interacted with many artists who have had diverse experiences, both positive and negative, with their releases. Through detailed conversations, a recurring comment has been, "I wasn't aware of all this." This emphasizes the vital role of transparency 👀 When artists are well-informed, they become more attentive and engaged, gaining confidence in knowing they are in reliable hands. This allows them to focus solely on creating music, while relying on a distribution platform that efficiently manages their operational music needs 🎶 If you're gearing up to release your music and need expert guidance on any music business queries, message me 📲 #musicindustry #musicpromotions #music #musicdistribution #independentartists #musicmarketing #networking #musicians

With local small music venues under constant threat of closure, and orchestral musicians being sacked daily while shiny new national megadomes are being built, no one’s really talking about the musician’s experience of small venue versus large.. not to mention the massive topic of how music sounds in different spaces. Small venues are not just grassroots launch pads for bands starting out. While they do fulfill that purpose, they also provide an intimate performance and audience experience far more suited to the quieter genres of music. Having performed in megadomes around the world I can tell you it’s often pretty soulless and harder to connect with the audience. Not every musician wants, or needs, to be thrashing through a massive pop-rock set with strobe lightshow. Sometimes you just want to be in a space with people you can connect with to make music. Smaller spaces give the musician the chance to do just that and some of the bigger artists I tour with are now choosing smaller spaces over large. I support Music Venue Trust and Mark Davyd in their pro-active and logical approach to making venues work together to ensure that the British music industry can continue to thrive and grow and be accommodated at all levels. I’d just love people to understand it more from the performers’ perspective too! Without us, you’ve got an empty room.. #musicvenuetrust #grassroots #livemusic #wearethemu

Vincent Donato and Robert Boundy discussed the current state of the music industry, including the growing influence of major labels and distributors, the challenges of booking live music shows, and the impact of algorithm changes on artists' reach. They also discussed the various challenges and opportunities faced by independent bands and festivals, and shared their insights on how to succeed in the industry in the digital age. Both speakers emphasized the need for more support and responsible administration to ensure the survival of independent bands and festivals. https://lnkd.in/gdzzJb-h