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What does a naming rights contract for a sports arena and/or stadium mean? A naming rights contract is a legal agreement where a company pays for the right to give its name to a stadium and/or sports arena. But it goes far beyond that. It's a strategic partnership between brands that can last for years, involving millions and mutual benefits. The institution gains massive brand exposure, while the owner of the stadium and/or sports arena obtains a significant source of recurring revenue. Understanding these agreements is fundamental to navigating the current sports landscape. Want to know more about how these contracts can impact your business? Contact us. #SportsContracts #NamingRights #SportsBusinesses

1+1 = 305 🏟️ FIU’s new Pitbull Stadium is more than just a name—it’s a masterclass in creative problem-solving and strategic thinking. This deal isn’t just about naming rights—it’s about leveraging cultural relevance, creativity, and strategic partnerships to create lasting impact. It’s a win-win for everyone involved and a blueprint for others to follow. This $6 million, five-year deal is a perfect example of how to think outside the box, despite the inevitable pushback against such an unprecedented move. The partnership between Mr. 305 and Florida International University showcases the power of creativity in finding solutions that are beneficial to both sides. Pitbull is not only paying a reasonable $1.2 million per year, but he’s also positioned to recoup his investment through concerts, branding, and merchandise sold in the stadium. On the flip side, FIU gains incredible free earned media as this story captures attention from all corners. Plus, the university now has a unique, lasting marketing moment in the form of a custom anthem by Pitbull himself. So, who’s the next creator to take a leap like this? #CreativityInBusiness #StrategicPartnerships #PitbullStadium #HigherEducation #MarketingGenius

Curious about naming rights agreements in North American sports? Lavery lawyers provide expert insights into the objectives and workings of this widely adopted commercial strategy. Discover the legal and commercial considerations behind these lucrative partnerships. https://hubs.la/Q02m9cXG0 #LaveryLawyers #NamingRights #SportsBiz #CommercialStrategy #SportsMarketing

After news this week about Sir Jim Ratcliffe wanting to push ahead with a new stadium for Manchester United, which may result in a stadium naming rights partner, I wanted to have a look into this asset in Europe. Luckily, I have my SportsPro column to do just that! This month, I have a look at why the asset has been so popular in North America (particularly with Financial Services) but has had more muted success in Europe, and how to actually make it work this side of the pond https://lnkd.in/eszDuGE4

The Difference Between Sponsorship and Partnership: Explained Learn about the distinction between sponsorship and partnership and how they differ in terms of frequency, scope, and investment. Discover the various examples of partnerships, such as stadium naming rights, and understand the significance of supporting an entire program or industry. #SponsorshipVsPartnership #PartnershipInvestment #FullProgramSupport #StadiumNamingRights #IndustrySupport #BusinessCollaboration #InvestmentOpportunities #SponsorshipBenefits #BuildingPartnerships #BusinessGrowth

Changing the "NAME": Naming rights for college conferences are now on the table. While I think this is an inevitable conclusion as college sports is a continuous arms race for resources, I hope the funds can be used to impact the game positively. What do you think about this concept? #CollegeAthletics #Endorsements #Sports #Business #Marketing

It's the summer of sports. 🎾 Advertising and corporate sponsorships associated with major sporting events present a great opportunity, but can also present serious legal risks – for event organisers, official sponsors and non-sponsor businesses simply looking to capitalize on public interest. Here are some tips from our global IP team to avoid the legal risks: 💡 Consider your enforcement strategy 💡 Seek specialist legal advice before running a campaign 💡 Have your PR on standby to try and manage any fires that may unexpectedly arise 💡 Think about what you are trying to achieve as an organisation and consider the potential PR consequences Find out more 👇 https://gowlg.co/3MDXg8i #Infringement #BrandProtection #IP

Douglas Masters, managing partner of the firm's Chicago office and Advanced Media & Technology partner Seth Rose authored an article in the Chicago Daily Law Bulletin discussing the lucrative yet risky nature of stadium naming rights. Read more in the link below. #sports #esports #ip #brandprotection

Momentus Public Relations Commentary Balancing Opportunities and Challenges: Vancouver Mayor Ken Sim's Infrastructure Proposals Vancouver Mayor Ken Sim's proposals to address the city's infrastructure deficit and generate revenue through naming rights present both opportunities and challenges. It's noteworthy that many cities globally are grappling with similar issues, highlighting the importance of innovative solutions. However, while seeking private investment for public assets can be beneficial, there's a need for caution. Sim's suggestion to generate $100 million through naming rights raises concerns about potential commercialisation of public spaces and the impact on community identity. Moreover, relying solely on wealthy individuals and organisations for funding may not be sustainable or equitable in the long term. Instead, a balanced approach involving diverse sources of revenue and community input is essential. Additionally, addressing Vancouver's infrastructure deficit requires more than just financial solutions. Streamlining bureaucratic processes, focusing on essential services, and prioritising community needs over political agendas are crucial steps. By adopting a strategic and collaborative approach, cities like Vancouver can effectively tackle financial challenges while safeguarding public trust and well-being. However, achieving this requires responsibility from all of us at the ballot box to ensure that the candidates we choose possess the intellectual capability to govern and are also adept at managing a household budget. David Lynch Momentus Public Relations Ltd Po Box 36321 Christchurch New Zealand Ph: 03-3-355-4422 Mobile: 021-226-9409 E-mail: [email protected] https://lnkd.in/gHPmcsEe

Which slam dunk is bigger: Kevin Durant's on the court or the Olympic Committee's in court?   Recently the U.S. Olympic Committee sued Prime Hydration, founded by YouTube stars Logan Paul and KSI, for allegedly violating its trademark rights with an Olympic-themed ad campaign featuring Team USA basketball player Kevin Durant using the words "Olympic" and "Team USA" confusing consumers thinking that the committee endorsed the brand. Despite a cease-and-desist, Prime continued, leading to the lawsuit. Yikes, this is a trademark showdown in the court!   This is a great reminder that protecting your trademark avoids consumer confusion, maintains brand integrity, and prevents costly legal issues. Your trademark is your brand's identity—guard it like a gold medal! #metispartners #intellectualproperty #trademark