In our State of the Media Report, we asked over 3,000 journalists what they want and need from PR professionals. One thing they told us is what they want from a PR pitch - how do your pitches stack up? Get the full report: https://lnkd.in/e8qeNKBV #pr #pressrelease #communications #press #corporatecommunications
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In our State of the Media Report, we asked over 3,000 journalists what they want and need from PR professionals. One thing they told us is what they want from a PR pitch - how do your pitches stack up? Get the full report here- https://brnw.ch/21wKe5y #pr #pressrelease #communications #press #corporatecommunications
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PR is all about positioning your business as a credible voice, and in many ways, this relies on how you ‘hook’ your audience and journalists. Here are some insights and 4 steps for turning them into news. (Matt Willis) https://hubs.ly/Q02mXLcG0 #PR #PRhooks #PRinsights #PRtips
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Mastering #mediarelations in PR is no easy feat. Journalists juggle tight deadlines in a fast-paced news cycle, while #PR pros aim to get expert voices heard. So how do PR agencies manage the complexities of this dynamic relationship to ensure #journalists trust them to give them what they need, exactly when they need it? Ellie Byrne, media relations manager at our sister agency Scriba PR , dives into this topic in a new blog. Uncover the six steps that enable PR Pros to cut through the noise, ensuring clients’ press releases and feature ideas make a mark:
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#CredibleViews: PR professionals often face the challenge of obtaining the necessary press coverage. To break through the clutter, they need to develop engaging pitches that grab attention and make an impact. In this article, Sandeepa Santiago of CommsCredible shares her strategies for creating standout media pitches that resonate with journalists and secures the desired coverage. Read the full article here: ADGULLY https://lnkd.in/g_RS7sxk #StoryMatters #PRTips #MediaRelations #PublicRelations #MediaPitching
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The numbers of journalists and PR practitioners have become inversely proportional – fewer hacks, and more spinners. This means that even in a totally digitised industry, personal relationships are at a premium – and the traditional megaphone approach of carpet-bombing Fleet Street with releases couldn’t run more contrary to this. However, a recent survey (link in comments) found that only 14.2% of comms professionals thought mass media pitching should be abandoned. I’d have thought this figure would be much higher – the blunderbuss approach may be as old as our industry, but the broader market is evolving in line with more sophisticated approaches, and nothing can ever top the traditional PR lunch… #PR #communications #media #journalism #press
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PR Truth #30: With seven PR people for every journalist ... Reporters are buried in pitches. So many pitches, in fact, that most don’t even have time to read past the subject line. That’s why you want a PR agency that has relationships with the right reporters. Reporters open emails and take calls from people they know and trust. #mediarelations #AutomotivePR #PRagencysearch
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I believe in helping innovators to make mobility, and the world, better. My team and I help companies at the intersection of tech & automotive mobility build awareness & drive sales with strategic storytelling.
PR Truth #30: With seven PR people for every journalist ... Reporters are buried in pitches. So many pitches, in fact, that most don’t even have time to read past the subject line. That’s why you want a PR agency that has relationships with the right reporters. Reporters open emails and take calls from people they know and trust. #mediarelations #AutomotivePR #PRagencysearch
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📈 How are you amplifying media coverage in 2024? Tune in to hear from one of our experts, Katie Gabriel on what makes the media tick and how to build valuable relationships with journalists. Listen here: https://lnkd.in/eaPgWqC9 #Media #PR #Journalists #Communications #ipTalks
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📣59% of Journalists find Media Releases the most useful PR asset of them all—far higher than article pitches at 13% and even press kits, which only garnered 9% of votes. Only 8% of journalists found all PR assets to be of equal importance. #PressRelease #EvertiseDigital #DigitalMarketing #MediaCoverage
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