Circulus Digital Media’s Post

"TV is Dead." In early 2023, this was the buzzword in the media industry with #TataIPL going #Free on digital. What happened after that is truly remarkable to note: 1. #IPLonStar grew 36% and delivered #highestever reach of 50.5 Cr. The previous high was #electionyear 2019 - 47.8 Cr. 2. #WTC2024 became the most viewed single test with 12.5 Cr tuning in for the match. 3. #AsiaCup23, a 13-match event (also free on mobile), was viewed by 30.6 Cr Indians. 4. #WorldCup23 (also free) reached 52 Cr Indians. 5. #PKL10 (free too) is creating records - 28 Cr viewers in half season, almost the number of viewers who saw season 9 on Linear. 6. #PL2324 is almost 2X of last season, with 30% matches to go. #Incredible, isn't it? 8 out of 9 TV viewers in #India have watched some sports in the year 2023 on #Television. 2/3rd watch IPL on Star. Post covid, TV saw a large dip; in 2023, it's back roaring! #LinearTV is here, healthy, and growing. Unlike the West - cable in India is far cheaper than leading OTT platforms (and data cost). This is the #IndiaStory! #believe #sports #DisneyStar #StarIndia #sportsbiz #broadcastmedia #liveentertainment Santhosh S Sanat Narayankar #premierleague

From healing others to helping people achieve their higher education dreams, and everything in between, our clients' work inspires us. And we thrive on the opportunity to amplify their message. Learn more about our #ImmersivelyDifferent passion from agency veteran and Principal, Broadcast Buying, Lynette McCarthy.    #MediaOnly #Media #BroadcastBuying #MintzHoke #Broadcast #MediaPlanning #MediaBuying #MediaPlacement 

Do you want to be able to offer local channels with no retrans fees. With out your customers getting aggravated about big companies taking away the channels they want most.... Then you need to speak with FreeCast!!! We have multiple solutions for all of your clients. And the great thing is we are partners in this with you. You will receive revenue sharing on Ads and per door pricing. Message me today so we can do a Demo and show you the best streaming platform!!!! #FreeCast #nextgen #revsharing #partnershipprogram

Rick - thanks for the opportunity to talk about Continuum - past and future!

Brands Must Consider TV Integrations to Build Trust and Create Sales! Read all about the opportunity to garner exposure and elicit brand recognition with syndicated television "integrations". Defined as a paid sponsorship with a scripted inclusion to a story line or talk show segment, these integrations offer a share of voice and yet educate the consumer utilizing paid media. Viewers are given the opportunity to identify with a spokesperson to bring credibility to a brand, which encourages the consumer to trust the brand and be educated by the brand, which leads to purchase and helps the brand reach its targets and goals. Read the enlightening article in the link below:     https://lnkd.in/g6N6ed-v    

Despite the fast-paced and constantly evolving media landscape, we continue to see clear examples that broadcast television is as relevant as ever. Broadcast isn’t going anywhere, but viewing habits are evolving. Having the right resources and media partners to help navigate these changes is more important than ever. It’s exciting to connect businesses with advertising solutions across multiple platforms that are as impactful as this year’s big game. #advertising #broadcastmedia #cbs #nbc

Forget the Middlemen—Go Straight to the Source! Why settle for second-hand info when you can hear it directly from the top TV giants themselves? At #Forward2024 (9/19, NYC), we're bringing the heavy hitters of TV: NBCUniversal, Paramount, Warner Bros. Discovery, The Walt Disney Company/Hulu, and Tubi—all under one roof, all in rapid-fire style. New shows that everyone will be talking about. Legendary hits that keep viewers glued. Mind-blowing sponsorships and new ad formats you haven’t seen before. Don’t miss your chance to dive headfirst into the most premium TV inventory insights straight from the networks and publishers shaping the future of television. Seats are hot, and they’re going fast. Limited seats for brands are available. Secure your spot using the link in the comments. ✌️ #Forward2024 #TVAdvertising #MediaInnovations #ConvergentTV #StreamingAndLinear #PremiumPublishers #DirectMedia

What's in a name? A lot, apparently. Familiarity = Value 🎯 Consumers care more about a brand’s name than you may think. Making it even more important for businesses to get it right the first time! Let's get you familiarized with your potential customers! 👥 For more information regarding brand recognition, visit our website! https://lnkd.in/gRZDhr9S - #advertising #media #broadcasting #radio #homies #meetthehomies #blackhills #homeslice #southdakota

Transform Your Brand with Unskippable Ads and Aston Bands on TV! 🌟 Engage Audiences like Never Before and Make Your Mark in Every Living Room. If you are interested you can comment on the post and one of our team members will connect with you! #TVAdvertising #AdSales #Media #BrandSuccess #MarketingStrategy #DigitalMarketing #AdvertisingCampaigns #Broadcasting #TelevisionAds #CreativeAdvertising #AudienceEngagement

How has technology changed the viewing habits of sport fans? 📊 📺 📱 Find out in this blog, and learn how sports broadcasters can meet, and exceed, those rapidly evolving audience expectations. https://ross.video/3ws4Df3 #SportsProduction #Broadcasting #VideoProduction #LiveEvent #245Sports #Attract