Cineverse’s Post

If you're in B2B - Don't sleep on video! Effective video marketing can turn prospects into customers. It can be the reason why your customers stay. It can even be why they choose you over a competitor! Why? Because it instills trust, expertise and can position you as a category leader. Perception is key in B2B and video can guide the client's focus. If you're just starting with video in B2B - the three most basic areas are: - Brand - Product - Case Studies Each of these areas can be presented and promoted in a number of ways. Case studies for example can be presented as beautiful documentary-style films, investigating just how you and your client were successful together. Alternatively, these could also be a mixed media projects, using colourful animation to visualise your intangible concepts. If you need a partner to help you with an effective video strategy or creative production, drop us a line! www.savagefilms.co.uk #film #animation #production #marketing #advertising

In the latest Champions of Growth "POV" video, I explore why movie theaters may offer a panacea for brand marketers looking to capture consumer attention in an ever-cluttered media environment. #cmos #marketingandadvertising #cinema

Movie Screen Ads help build your brand in your targeted neighborhoods. Contact me for more information. #marketing #dentalmarketing #governmentmedicine #creditunionmarketing

idiotic marketing that actually works...

The results are in. Below are the Super Bowl LVIII UGC winners and losers. UPDATE: There were TWO Super Bowl ads with user generated content (how did I miss Yeezy?!) Below what I expected for sure and IMHO a significant miss for many brands trying to capture attention when Taylor Swift is in the building and also the Super Bowl is happening. Also J-E-T-S 2035. Dove (Hard Knock Life): Winner! This is a strong use of "found footage" UGC to tell a story. Meaning the brand licensed girls sports clips from everyday people - content that was sitting on their phones. This can be a powerful way to get the authentic reactions of real people to tell the brand story. Sometimes your product just needs to be on the end card! https://lnkd.in/gECfhgjb Yeezy - Second place, maybe first?! I don't know how I missed this - thanks Maurice Rahmey! Kanye filmed the most UGC of UGC videos imaginable. Honestly, I would be VERY curious to know how this performs - because I low key think it could drive the most revenue of any ad in the Super Bowl. Selfie video, filmed in a car (which we see often performs well), unique opener (his new grill), and strong (?) call to action at the end. Just need to work on lighting. Barry Hott thoughts on the ugliness? https://lnkd.in/ew5BJuHh Miller Lite (Running of the Beers): huge viral opportunity miss When Rob Riggle declared, "Miller Lite isn't running a big game ad this year, they're running a thousand, literally" I was sure Miller was leaning into UGC. Then he just explains that they gave T-shirts with QR codes to 1,000 people to give out free beers? A different execution of this ad would be to have the 1,000 people film ads BEFORE the game and cut the best content into the Super Bowl spot. There is a TON of legal to go through here (e.g., rights buyouts for people who show up in ads, setting it up as a random drawing) - but all manageable. People running around in Miller shirts giving out free beers all over the country. Get Jason Kelce in on it. https://lnkd.in/gEjWtMDE Bass Pro Shops - The Bass Pro Shops ad was as safe as can be - pro footage of the Bass Tracker boat with a few dolly shots of a Bass Pro Shop store. As someone who does a lot of fishing, it felt a bit too much like a marketing brochure. Why not send some of them $1,000 Bass Pro Shop gift certificate to film a day out on the lake? Capture the authentic moment of hooking your first fish of the day? https://lnkd.in/gsxYTx8r Side note - my favorite ad was Dunkin. Just a completely ridiculous concept that found the right way to lean into star power. Matt Damon "How do you like them donuts?" - classic! Brands large and small need to remember that audiences spend hours each day engaged with UGC on their Insta, TikTok, Facebook, Linkedin feeds. Just because you spent $7M on the ad inventory, doesn't mean you need to spend another $3M on the creative to connect with your target customer. #superbowl #ugc #creatoreconomy #adcreatives

Action-Packed Promotion: "The Fall Guy" Leaps Beyond Traditional Marketing Norms In the ever-evolving landscape of movie marketing, there are few campaigns that stand out as truly groundbreaking. Then along comes Universal Pictures' "The Fall Guy," a film starring the dynamic duo of Ryan Gosling and Emily Blunt, with a marketing strategy that's not just turning heads—it's leaving jaws on the floor. It was clear from the beginning that this wasn't going to be your average movie promotion. No, it was going to be a well-crafted masterpiece, designed to infiltrate every corner of the digital world and beyond. The first video on everyone's TikTok For You Page? With over 78.5 million views and counting, it's like "The Fall Guy" is breaking box office records before it even hits theaters! This move is not just impressive; it's downright mind-boggling. It's like the entire internet collectively hit the replay button, unable to get enough of "The Fall Guy's" electrifying presence. Genius. But the brilliance didn't stop there. Oh no, the marketing team's strategic ad placements ensured that it wasn't just seen—it was etched into the audience's memory with every click, like, and share. From Instagram to Facebook to YouTube, there is no escaping the buzz surrounding this film. In the realm of integrated marketing, Ryan Gosling is the secret weapon who took their campaigns from ordinary to extraordinary. With every public appearance, Gosling turns heads and captures imaginations. From jaw-dropping stunts on Jimmy Kimmel, an epic showdown at Universal Studios' stunt show, awarding a Guinness World Record to Logan Holladay for rolling a car eight-and-a-half times, and an electrifying red carpet event, complete with heart-stopping stunts, every move is a headline waiting to happen. But perhaps the highlight was Ryan Gosling's SNL skit, which somehow managed to make it onto the red carpet. It's a testament to the marketing team's ability to blur the lines between promotion and pure entertainment, creating an immersive experience that's capturing the hearts and minds of audiences worldwide. In the end, "The Fall Guy" isn't just a movie—it's a storytelling triumph. It's a narrative that's leaping off the screen and into our collective consciousness, leaving us breathless with anticipation for what's to come. And judging by the overwhelming response so far, it's safe to say that their advertising isn't just succeeding; it's rewriting the playbook for integrated marketing. #StuntSpectacular #BluntForceMarketing #LeapBeyondLimits #ActionPackedAds #BlockbusterBuzz #ElectrifyYourFeed

Why I love #marketing? It's because it's a super-power!! If you genuinely love people, story telling and solving problems, - and - you know the concepts of marketing well - then you can create magical #brands for which people would go crazy and do things like this 👇 How #satisfying it is to #create something which people #love, something without which #life seems incomplete and something that can last #forever ((if managed properly)) ((Full screen and full volume recommended 😍)) https://lnkd.in/df5wPjNT

This Iger / Peltz story reminds me of when a new CMO walks in the door for an agency team. My philosophy for marketing within an agency team is always this - it’s a little like musical chairs. Eventually the music will stop, and someone will ask why you’re doing every single thing you’re doing. So you better have a good answer. I’ve been on teams at other agencies (not Noble People of course) that get complacent, and do things the way they’ve always been done without real interrogation for what’s right or wrong. And then a new CMO comes in and says, “what’s going on here?” This is kind of like what happened with Bob Iger. He faced an activist threat from Nelson Peltz, so he got his team together to think of any big idea he could find to generate excitement about board members and share holders. New investors for ESPN! A streaming sports service! Parks reinvestment! Selling cable networks! He threw a kitchen sink of imagination at the problem so it would go away. Will any of this happen? Not sure. But when a new CMO comes in, it’s similar. You have that big first presentation, signaling the possibility of a new day downtown to do something different - a campaign reaching that untapped growth audience you believe in, that platform you’ve always been wanting to try, that big idea that’s been tucked in the cupboard. The goal is to impress, vs. actually execute. And then you go back to your complacent day to day with maybe a few modifications. My advice to anyone in the agency world: act every day as if your clients are getting a new CMO tomorrow. What would you want them to say about your work thus far? What could they poke holes in? And then take it up a notch. Actually execute on what you think they’d be proud of.

Cinegotiations #1 - Lost in America I love watching scenes in movies and television shows that directly relate to various issues that come up in the practice of law, particularly where the featured characters are in negotiations. So I thought why not post some short comments on the scenes I have found entertaining and instructive (for better or worse) and call them "Cinegotiations". My first post focuses on the Las Vegas casino scene (linked below - skip the commercial) in the Albert Brooks' classic 1985 film - Lost in America. This is one of the funniest scenes in the film. David Howard (Albert Brooks) and his wife Linda (Julie Hagerty) decide to chuck their "yuppie" careers (remember this is 1985) and start life over again by hitting the road with their $180,000 nest egg to fall back on. They buy a Winnebago motor home and head East, first stop Las Vegas and the Desert Inn Hotel. David wakes up in the morning and realizes that Linda is not in the room. Clad in the hotel's bath robe, David goes searching for Linda, finds her at the craps table where she has been playing all night and gambled away most of the nest egg. Desperate, David meets with Shuster (Gary Marshall) , the casino Pitt Boss, and offers a "bold advertising scheme" - Return the money to the Howards: David: Think of the publicity? The Hilton Hotels have these billboards all over Los Angeles where the winners of these slot machine jackpots . . . Their faces are all over LA. And I know that works. I've seen people in corners look up and say "May be I'll go to the Hilton." Well, you give us our money back. I don't even know now because I am coming off the top of my head, but a visual where if we had a billboard and the Desert Inn handed us our nest egg back. This gives the Desert Inn . . . Really . . . Vegas is not associated with feeling. Needless to say, Shuster is nonplussed. So what can we glean from this negotiation? 1. Out of the box thinking is fine, but there has to be a mutual win/win between the parties. David should be credited with coming up with a "bold" and imaginative offer, but what does the Desert Inn get out of it? Shuster: The casino is our main means of income. Not the coffee shop. Not the show. The casino. That's what pays all our bills. So if we give everyone their money back we can't pay our bills. I'm sorry. We cannot change our policy. Out of box offers, then, should be realistic. Find that win/win combination. 2. Don't insult the other party: David: In the campaign you make a clear distinction between the bold, who would be my wife and I, and all the other schmucks who come here to see Wayne Newton. Shuster: I like Wayne Newton. David: I said Wayne Newton? Shuster: What were you talking about? I heard you say "schmucks see Wayne Newton". I like him. That makes me a schmuck? 3. Never come to a meeting wearing only a bath robe. Watch the video and post any comments you may have.

You don’t need to lazily convert a product showcase video into an ad. Create a compelling story around just one feature (without displaying it lazily on the screen) and that will be remembered by audience longer. Take this holiday video by Apple It’s like a micro movie with all the emotions and especially drives home a powerful message. You make the holidays If everyone starts creating ads like these, I would never skip them the next time they appear on social media. #advertising #advertisingcampaign #advertisement