What do you value most for your brand?
Is it #visibility no matter the cost or is it #credibility a good name goes a long way? 😜
It's s PR Balancing Act
From viral hits to #crisismanagement disasters, one thing remains crystal clear: What you value most for your #brand defines your #strategy.
#Visibility:
A flashy concert in Nairobi—impossible to miss, dazzling, but sometimes a bit overwhelming. Sure, everyone loves a good spectacle.
Remember when that local telecom giant launched their new data plan with a massive concert and celebrity endorsements? Visibility? Check.
But when the network started failing during the #promotion, credibility took a nosedive.
Think of the infamous "Fyre Festival." It was a social media sensation, boasting top models and luxury experiences.
The visibility was off the charts.
But we all know how that ended—lawsuits, stranded attendees, and a PR nightmare that will be taught in #crisismanagement courses for decades.
Scores; Visibility: 10/10. Credibility: -10/10
Visibility can get you noticed, but if it's not backed by credibility, your brand might end up being a punchline at best—or a cautionary tale at worst.
#Credibility
It’s like your best friend who always shows up on time and never lets you down.
A credible brand builds trust, loyalty, and long-term success.
#M-Pesa didn’t become a game-changer by pushing out half-baked products for quick attention.
They built a #reputation for #reliable, accessible mobile money services that #transformed lives.
When they launch new products or services, people trust them because they have built a solid #foundation over the years.
Their credibility is rock-solid, and as a result, so is their #customerloyalty.
#Credibility might take longer to build, but it’s worth every second.
It’s the foundation of lasting #relationships and #sustainable success.
So, what’s the sweet spot? It’s about finding a balance between visibility and credibility.
A dash of flashy campaigns to draw attention, grounded in the #reliability that keeps your #audience coming back.
When #Tusker launched their "Here’s to Us" campaign? It was eye-catching and sparked #conversations nationwide.
It was rooted in #credibility, celebrating the #realstories and achievements of Kenyans, #reflecting the brand’s long-standing #commitment to being part of Kenyan #culture.
“Visibility gets you in the door, but credibility keeps you in the room.”
Ensure your brand shines brightly, but also stands firmly on the solid ground of #trust and #authenticity.
What do you value most for your brand? A quick flash in the pan or a long-lasting legacy?
“A good name is like a good wine—it gets better with age.”
Let us build brands that not only catch the eye but also win the heart! 💛
#branding
#PR
#crisiscommunication
#casestudies
