Christopher Lochhead 🇺🇸🇮🇱🏴‍☠️’s Post

View profile for Christopher Lochhead 🇺🇸🇮🇱🏴‍☠️, graphic

14X #1 Bestseller: Category Pirates, Play Bigger, 22 Laws of Category Design |Top 0.5% podcaster |Friend to the different |Subscribe 👇🏻

Startup founders & marketing leaders: Never forget. B2B buyers are also Cs. Which makes all marketing B2C marketing. 🏴☠️

Christopher Lochhead 🇺🇸🇮🇱🏴☠️

14X #1 Bestseller: Category Pirates, Play Bigger, 22 Laws of Category Design |Top 0.5% podcaster |Friend to the different |Subscribe 👇🏻

3mo

Get radically different insights to see, design, and claim the future by becoming known for a niche you own. Join 30k+ subscribers learning how to see the world through “a category lens": https://www.categorypirates.news/subscribe

  • No alternative text description for this image
Uzma khan

Freelance Community Builder @ Executives Diary Magazine | D.E. | U.S.

3mo

Christopher, this is a crucial reminder for all of us in B2B marketing. Understanding that B2B buyers are still consumers with personal preferences can truly revolutionize our approach. Embracing a B2C mindset in B2B marketing can lead to more authentic connections and impactful campaigns. Thanks for sharing this insightful perspective. 😊

Mykyta Ivanenko

Improving Opt-Ins For Info Businesses (Incl. SaaS) So That They Can Grow Their Email Lists And Revenue 3x Faster | 100% Money Back Guarantee | More Details👇

3mo

People buy from people.

Joe Vukson

Marketing leader at the intersection of strategy and execution. Ex: @Nutanix, @Boomi, @DellEMC

3mo

Consumers, People, and Humans. Not, Titles, Offices, or Departments.

Lital Asher - Dotan

4X Chief Marketing Officer ★ Experienced Product Marketing Leader ★ Cybersecurity, Cloud, Data, AI ★ The Didi & Lital Show Podcast ★ Transforming GTM to a growth machine

3mo

B2P - Business to people

Ameer Suhail

Growth consultant @ Graphy Inc |

3mo

What impact does B2B marketing have on B2C strategies? Christopher Lochhead 🇺🇸 🇮🇱🎗️🏴☠️

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics