Christopher Lochhead 🇺🇸🇮🇱🏴‍☠️’s Post

Hopefully, this can help anyone struggling with B2B marketing get a little clarity. The short version: 🤯 Translate your onerously complex features into the simple value props your buyers are actually searching for. 🔄 Use excellent content to become a leader in your space. Buyers will elbow each other out of the way to pay for what you’ve got. 😕 Find your uniqueness and lean into it. Don’t be afraid to take a stand. Roar! 📈 Ditch the vanity metrics (likes, shares…) and focus on the conversion metrics that matter (leads generated, pipeline velocity, CLV…) Measure revenue-driving KPIs and continuously refine your approach. Do more of what works and less of what doesn’t. It seems simple, but oh, it doesn’t usually work out that way.

Many B2B marketers may think that a B2C marketing approach is completely different. But almost every B2C marketing concept and approach is still relevant to B2B marketing. #digitalmarketing #marketing #advertisingandmarketing #strategy #contentmarketing #agilemarketing

#Marketing Top 15 B2B Marketing Agencies for 2024: B2B marketing agencies fill the gaps for startups and established companies demanding specialized and strategic B2B marketing efforts. Discover mvpGrow. 16 Vote(s)

How do you build an effective marketing team - ⏬ #marketingasaservice #marketingteams #b2bsaas

The key components of a winning B2B campaign With the shift from “push” to “pull” marketing, B2B marketers are now faced with more options than ever for their campaigns. www.marketingview.media #work139 #business #entrepreneur #success #onlineshop #smallbusiness #marketing #branding #digital #marketingdigital #innovation #ecommerce #onlinemarketing #retail #seo #expo #contentmarketing #marketingstrategy #software #strategy Lindsay McGuire

Many B2B marketers may think that a B2C marketing approach is completely different. But almost every B2C marketing concept and approach is still relevant to B2B marketing. #digitalmarketing #marketing #advertisingandmarketing #strategy #contentmarketing #agilemarketing https://lnkd.in/e47EEC2D

LinkedIn introduces Website Actions for simplified B2B website tracking: LinkedIn this week launched Website Actions, a tool to simplify website tracking for B2B marketers using the Insight Tag. #digitalmarketing #marketing

If you work in b2b marketing or run a manufacturing or professional services business, I'm cooking up something for you. The reality is many organisations still struggle in the face of the bewildering options available to build visibility amongst target prospects. And many are too tactical in their approach, meaning their attempts are likely to fail because it is following a robust, time served approach. Do give me a page a follow and you'll get a notification about my new Linkedin newsletter when it publishes on Friday. #MARKETright

Are you still using the ice-cold marketing approach? Or have you started leveraging content-led outbound marketing yet? P.S. How is your week going on? #leadgeneration #b2b #contentmarketing

Struggling to keep up with the rapid changes in B2B marketing? 🤔 Our monthly newsletter offers a comprehensive guide to the latest marketing trends. Learn how to drive better leads, optimize content, and increase your ROI. Stay ahead, subscribe now: techinformed.co/marketing #B2BMarketing #MarketingStrategy #marketing