Christian Beltrami’s Post

AI is blowing up in advertising! Recently I used ElevenLabs to create creatives with human like voiceovers. The voices are almost unnoticeable that are created by AI. Interesting to see where the media buying and advertising is heading to in the next 5-10 years. We most likely going to create UGC ads all with AI. And competition will outrageously increase. And that's where creative strategy, offer, landing pages become important to your ads success. #ai #facebookads #advertising

AI-Generated Commercials: Emotional Touchpoint or Uncanny Valley? Toys"R"Us just made waves with the first commercial created using OpenAI’s Sora It's groundbreaking, but it's left me wondering: Can AI truly capture the emotional essence of great advertising? Key points to consider: • 80-85% of the ad was AI-generated • Production time was slashed from months to weeks • Reactions have been mixed, with some praising innovation while others criticize the 'uncanny valley' effect I'm fascinated by the potential, but also concerned. Great commercials don't just sell products; they evoke emotions, create memories, and build lasting connections with consumers. The question is: Can AI replicate the human touch that makes a commercial truly resonate? Potential benefits: 1. Rapid prototyping of ideas 2. Cost-effective production for smaller brands 3. Pushing creative boundaries Potential drawbacks: 1. Loss of authentic human emotion 2. Risk of brand damage if perceived as 'cheap' or 'soulless' 3. Potential job displacement in creative industries What's your take? Will AI-generated ads ever move beyond the uncanny valley to touch our hearts? Or will there always be a subtle 'off' feeling that humans can detect? Can technology ever truly capture the magic of human creativity and emotion in advertising? Let's discuss. Your insights could shape the future of marketing! #AIinAdvertising #FutureOfMarketing #CreativityVsAI If this sparks your curiosity, share it with your network. The conversation around AI in creative fields is just beginning, and every perspective matters.

Here's the latest in Marketing: - 6 Ways Coca-Cola Uses Gen AI for Marketing & Advertising - TikTok Tested New Desktop-Based Creative Center Tools - Google’s Word on Subdomain Resulting in Indexing Issue Confusion Read the Full Blog: https://bit.ly/3RCmsPq #digitalmarketingblog #marketingupdates

It’s always nice when Ad Age calls to get your take on a Super Bowl ad🌟 Remember, in life, and with your brand, Trust is the MOST vital attribute you must have if you want to be considered. Check out more of the story in the below Ad Age article where I share my thoughts on brand positioning, brand trust, AI generated ads in this years Super Bowl ads.

Generative AI ushers in a new era of creativity across all industries, and advertising is no exception. The technology can utterly transform how marketers optimize campaigns, craft messaging, and conduct storytelling. https://lnkd.in/gKySXeHy

Generative AI is developing rapidly, but how is it used in advertising platforms today? I share what I found in the latest Ad Tech Explained newsletter and offer an opinion on the future of generative AI in advertising, which could include video and more.

An insightful piece from Garett Sloane at Ad Age on how The Brandtech Group is leveraging AI to transform brand marketing, including a sneak peek at what Jellyfish is pitching to CMOs 🚀 'While everyone is talking about what they will build and will invest in in the future, Pencil is the only [generative] AI marketing platform proven in-market', says David Jones, CEO and Founder at The Brandtech Group. Jellyfish and fellow The Brandtech Group companies such as OLIVER Agency and Pencil ✏️are way ahead of the curve by harnessing AI to make marketing better, faster and smarter. From personalized content to predictive analytics, they are reshaping the landscape for marketers. It's clear: the future of branding is powered by technology. Let's connect and discuss how AI can elevate your brand's presence! #AI #MarketingInnovation

A lot of the focus on generative AI’s impact on advertising has been on creative production However, Pencil ✏️, a generative-AI-as-a-service platform, has showcased how the new technology can have a meaningful impact on ad production, too.  https://lnkd.in/gfCbJZNp Fast Company #digitalmouth #digitaladvertising #AI

Does it matter what kind of intelligence (natural or AI) created an ad as long as the ad works? The purpose of an ad is to influence consumers to prefer a brand. If an ad achieves this objective, it is effective. If it does not, it is a failure. It does not matter who created it. Only proper consumer ad testing can answer this question. This article from Campaign Canada made me reflect. (Here is the link to the article: https://lnkd.in/g7ws4t-E) A link to the ad on youtube is in the comments. What is happening: Toys "R" Us has launched an AI-generated advertisement, stirring debate among Canadian creatives about the effectiveness and emotional resonance of AI in advertising. The ad tells the story of the brand's founder, Charles Lazarus, and features its mascot, Geoffrey the Giraffe, created using an AI tool from OpenAI. The only judge that matters here is the consumer and I wonder if this ad has been tested with the appropriate rigour to find out what impact it has on the consumer. Our opinion as industry professionals is secondary. Sometimes irrelevant for the business case. In all the concerns I read, I did not see any facts about the consumer impact and how this effect is the ultimate judge. What I took away: While the ad aims to evoke nostalgia and connect with consumers, many industry experts believe it falls short due to its lack of storytelling depth and emotional authenticity. Mixed Reactions to AI Creativity: Industry professionals express skepticism about the use of AI in creating ads, questioning the emotional depth and storytelling quality. Many feel that while AI can be a useful tool, it cannot yet replicate the human touch necessary for compelling narratives. Failure to Capture Childhood Magic: Critics argue that the ad misses the mark in conveying the tactile joy of childhood play. Instead of evoking genuine nostalgia, it presents a "creepy" and artificial portrayal that undermines the brand's mission to nurture children's imagination. Concerns Over Brand Authenticity: The consensus among creatives is that using AI may lead to cheap and quick solutions that sacrifice quality and authenticity. There’s a call for brands to prioritize emotional connection and craftsmanship over efficiency, especially when addressing an audience of children. What do you think? Without knowing the consumer impact, can we really judge if this is a good or bad ad? #marketing #branding #advertising #mentoring

😐 I was wrong… but that, friends, is why we do advertising research.   In a text book case of personal preference counting for little at the creative table, my pre-Super Bowl prediction that people would bristle at the warped faces and jarring imagery of BODYARMOR's AI-inspired proved a little wide of the mark.   🤖 💕 While, yes, some were weirded out by the not quite human representations on screen (I referred to the 'uncanny valley' phenomenon in my previous post) — it seems the masses might already have moved past the novelty of AI dialogue and imagery; with many in reality responding to the ‘Field of Fake’ ad with a level of nonchalance. In fact, the ad was received quite passively, neither particularly unique or distinctive, nor gross and irritating. Just a pleasant enough sports themed Super Bowl ad that was reasonably well liked.   As a result, the brand came through loud and clear. With people aware, but undistracted by, the melting faces and poorly worded AI-narration, the links between the fake imagery and the 'realness' of the product created a strong brand alignment, and reinforced key impressions along the way.   ✅ So the people have spoken, and demonstrated the importance of creative testing... BODYARMOR might just have opened the door for more 'artificial' ads in the future. Me 0️⃣ - 1️⃣ Research