Christel Goh’s Post

Awards - Worth it? Pay to Play? 🤡 Natasha Hatherall's recent post struck a chord. Let's face it, the influx of awards is staggering, with many holding little substance beyond an Instagram moment. But here's the kicker: Are awards helpful? Yep. I know you want to hear something else, but it is indeed evidence based that awards have a positive impact on business (see below) So why does that make you (and me and many others) uncomfortable? Because it requires work, effort, time... 😰 Rounds of applications, demanding more evidence than a courtroom drama. It's exhausting, having to prove our worth. 💸 And sometimes? We have to pay for the privilege! 🤐 But instead of asking, "Are awards helpful and should we pay for them?" - do some simple effort vs outcome analysis for your own business: Effort: ⏳ Time Investment: How much time goes into crafting the application? 💰 Costs: What's the price tag for entry? 👩💻 Resources: How much manpower is required to submit a case? 💣 Priority: What is suffering if you spend time on this? Potential Outcome: 🏆 Enhanced Reputation & Credibility 🏆 Fostering Loyalty 🏆 Attraction of Talent 🏆 And of course: Media Attention 🔥 Ultimately, here is my take on it: It's time to stop relying on cookie-cutter advice and start thinking about what it does or doesn't do for YOUR business. 🚀 Your friendly PR Consultant/Agency/In-House Champion can help! Don't have one? Get in touch! #Awards #BusinessImpact #Credibility

Did you know? According to the Edelman Trust Barometer, 65% of savvy consumers place their trust in earned media, including the power of PR, above all other marketing channels. In a world flooded with information, authenticity speaks volumes. At TMI, we elevate your brand with the trust that comes from genuine, earned connections. #TMI2GSD

Did you know? According to the Edelman Trust Barometer, 65% of savvy consumers place their trust in earned media, including the power of PR, above all other marketing channels. In a world flooded with information, authenticity speaks volumes. At TMI, we elevate your brand with the trust that comes from genuine, earned connections. #TMI2GSD

Interesting let’s see how this will evolve when one the mayors players are moving out from the global media audit industry.

Almost zero SEO companies do PR and this is the most accurate data to prove it. PR gets you good backlinks and good backlinks get you higher rankings. One of our SEO managers, Matt, got in the top 100 of PR based on verifiable data. He is 1 of 2 SEOers out of the top 100 PR pros. Well done Matt. "These 100 represent the best agency and in-house communications professionals with the best stories to tell and the most compelling way of telling them."

Insight into the industry's performance in 2023 via Danny Rogers, PRWeek UK. Summary of his column via Gemini here: 👇 Major PR and marketing groups like WPP and Edelman faced a challenging 2023 with declining revenue, mainly due to a slowdown in the US market, which heavily influences their performance. However, Publicis Groupe and FTI Consulting reported positive growth, highlighting the varying fortunes within the industry. While some sectors like tech experienced budget cuts, others like corporate and public affairs performed well. Overall, the outlook for 2024 appears cautiously optimistic with hopes of a rebound in the US market. For subscribers - Danny's column is here: https://lnkd.in/eDXR_n5W

How can responsible media go hand-in-hand with business outcomes? Check out this clip of our Responsible Media panel in Cannes and read the takeaways in our blog here: https://bit.ly/4cpeLoX Matt Sattel Chloe Pastore Chad Hickey Marla Newman Chandra Cirulnick Martin Bryan #DemandMore #DemandResponsibility

The 24th annual Edelman Trust Barometer sheds light on an unexpected trust obstacle—business and institutional innovation. The research points to a rift between innovation and society that has become the new factor causing further polarization. Edelman https://hubs.ly/Q02h7jQg0 #PR #BrandTrust #innovation

Did you know? According to the Edelman Trust Barometer, 65% of savvy consumers place their trust in earned media, including the power of PR, above all other marketing channels. In a world flooded with information, authenticity speaks volumes. At TMI, we elevate your brand with the trust that comes from genuine, earned connections. #TMI2GSD

𝐇𝐨𝐰 𝐭𝐨 𝐠𝐨 𝐟𝐫𝐨𝐦 𝐛𝐞𝐢𝐧𝐠 𝐚 𝐛𝐫𝐚𝐧𝐝 "𝐡𝐚𝐯𝐢𝐧𝐠 𝐧𝐞𝐰𝐬" 𝐭𝐨 "𝐛𝐞𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐧𝐞𝐰𝐬" Tired of being the brand, journalist ghost? The truth is, Most brands will NEVER make the headlines. They'll beg for coverage and get ignored. To change that... To truly become a sought-after source for journalists... You need to build a reputation as a thought leader. 𝑯𝒆𝒓𝒆'𝒔 𝒘𝒉𝒚: Journalists quote thought leaders, they don't just announce their product updates. Thought leaders offer insights, not just sales pitches. Thought leaders build trust over time, not through desperate blasts of news hype. Want to know the 3 practical ways to position your brand as a thought leader? It'll be up tomorrow. :) ---------------------------------------------------------------------- Listen up: I'm taking on 2 more clients to help them build a strong reputation with content. DM me "REPUTATION" This offer closes in 5 (business) days.