How wanting a full clinic can impede the growth of your private practice. I know a surgeon who was so passionate about giving the best care to his patients, that he: 📅 Let NHS follow-ups book into his private slots 👨⚕️ Saw NHS follow-ups more often than required As you can imagine, he is incredibly popular among his NHS patients. But he also came to me asking: ❓ Why aren’t I seeing more private patients? The simple answer is, he was cannibalising his private slots with NHS patients. You may look at this and think “That’s obvious! I’d never do that!” but it’s an easy trap to fall into. If you have patients that need to see you, and you have empty slots… it’s very easy to be tempted to fill them. You might look at an empty diary in 2 weeks’ time and think “What’s the harm in filling it? At least I’ll have a busy clinic!” But by taking those private slots away you’re making them unavailable to private patients. And private patients often want to be seen anywhere from 48 hours’ time. So by not keeping your private slots open at short notice, they’re unlikely to be filled with private patients at all. I guess the moral of my story is: Hold your nerve! 😬 Don’t let the desire for a full clinic accidentally prevent private patients from being able to book to see you. For the full article, see the link in the comments. Feel free to share your thoughts and let me know if you found this helpful! ___ Want to see more about growing a healthy private practice? Follow me, Chris Rogers | Ring my 🔔 | Let’s connect! And if you'd like, you can join Private Practice Surgery #HealthcareManagement #PrivateClinicSuccess #PracticeGrowth #healthcaremarketing #surgeons #doctors #privatepractice #privatehealthcare #healthyprivatepractice
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Good news for the private GPs in my network...
Digital Transformation, Digital Healthcare, EMIS Web/S1 Consultant/Digital Healthcare tools & systems
Common sense has prevailed - NHSE have re-added Private Providers to the GP Connect National Data Sharing Agreement - https://lnkd.in/eDzNjQ6Y. This empowers Private Providers using clinical system such as EMIS Web to view a patients GP record. GP Connect is essential for Private Practices keeping their members safe by enabling them to view their GP record as well as sharing clinical information back to their NHS GP to ensure a single, safe healthcare record. #gpconnect #digitalhealthcare #privatepractice
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This really is fantastic insight from Oliver Capel and Team Medico Digital. I'm usually sceptical about industry-wide PPC stats because so many factors influence each campaign. The quality of the ad copy, the landing page, what a "conversion" is for that specific campaign, etc... all play into the success or failure of a campaign, so I don't read too much into averages. But it's great to see that they've taken the latter into account, and as their team has managed those accounts I can presume an equal (high) standard of ad copy and landing page across them all, so it adds an awful lot of weight and credibility to the analysis. Thanks very much for doing it, and sharing it, Ollie!
Healthcare marketers, we've just unlocked the PPC data you've been waiting for... Our latest analysis breaks down performance by medical specialty, and trust me, it's eye-opening: 🚀 One specialty is smashing a 10.96% click-through rate. (Hint: it's not cosmetic surgery) 🤔 Why are some 'competitive' fields struggling to convert? 🧠 Mental health ads are getting clicks, but not conversions. The reason might surprise you. Plus, we've uncovered how NHS waiting lists are reshaping the private healthcare landscape. Ready to see where you stand? Check the link in comments below ⬇️ #healthcaremarketing #PPC #patientengagment #datanerd
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Are you looking for Medical Secretarial, Billing or Transcription support for your private practice? My free private practice supplier directory is there to help you find the specialist expertise you need to run your business... ...so I'm really pleased that: ✅ OutSec Services Limited ✅ Helena Williams ✅ Medical Billing Direct: Medical Billing & Collection ✅ Virtual MedSec Direct ...now have a profile on the site! Take a look! (profile links in the comments) #healthcaremarketing #surgeons #doctors #privatehospital #privatepractice #privatehealthcare #healthyprivatepractice #healthcare
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Another really useful and insightful article from Sue O'Gorman and Hannah Browning in Independent Practitioner Today on how to find the right medical secretarial support. To the many great medical secretaries and PAs in my network - is there anything you'd add, given Hannah and Sue would have had to work to a word count and couldn't possibly fit everything in?! https://lnkd.in/eAvVrCTE #healthcaremarketing #surgeons #doctors #privatehospital #privatepractice #privatehealthcare #healthyprivatepractice #patientexperience #healthcare
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My talk: "Your Digital Marketing Audit & Checklist" at the Private Healthcare Conference 2024, By PMPSA. I was thrilled to have such a great audience on the day, so I was tempted to record the session for my blog/YouTube. After a little encouragement from Sue Wilcox, that's what I've done! If you'd like, you can watch the session in full, on YouTube: https://lnkd.in/ei-k4Rqw My blog: https://lnkd.in/e-3wirGM (with the transcript if you'd rather read it). I hope it's useful! ___ Want to see more about growing a healthy private practice? Follow me, Chris Rogers | Ring my 🔔 | Let’s connect! And if you'd like, you can join Private Practice Surgery #healthcaremarketing #surgeons #doctors #privatehospital #privatepractice #privatehealthcare #healthyprivatepractice
Your Digital Marketing Audit & Checklist | Private Healthcare Conference 2024
https://www.youtube.com/
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Thank you very much to everyone who came to my "Digital Marketing Audit & Checklist" session at the Private Healthcare Conference 2024, By PMPSA yesterday, and to PMPSA for having me. I'm so chuffed to have been there as a speaker, and grateful to have such a great audience - even if it did make the room a little hot! 🥵 Thanks for sticking with it, everyone! What an amazing debut for the conference - great sessions, networking and exhibitors. Many congratulations to Reshma, Andrea and their team of volunteers. If this is the first attempt, I can't wait for next year! H/T Simon Marett for the photo ___ Want to see more about growing a healthy private practice? Follow me, Chris Rogers | Ring my 🔔 | Let’s connect! And if you'd like, you can join Private Practice Surgery #healthcaremarketing #surgeons #doctors #privatehospital #privatepractice #privatehealthcare #healthyprivatepractice #pmpsa #privatehealthcareconference #practicemanager #privategp
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Thanks for inviting me to speak at the Private Healthcare Conference 2024, By PMPSA - I can't wait! It's going to be a super event, so please do sign up to attend... plenty of networking, exhibitors and other speakers (on clinical, business strategy & practice management topics) if I don't float your boat! 😅 Thank you Reshma Pastír R. & Andrea Kresojevic #healthcaremarketing #surgeons #doctors #privatehospital #privatepractice #privatehealthcare #healthyprivatepractice #healthcare
Wondering who'll be speaking at our conference this year? Meet Chris Rogers, the founder of Healthy Private Practice and a leading expert in healthcare marketing. Chris is dedicated to helping clinicians like you build thriving private practices that match your professional goals and personal life. He does this by providing training, resources and “done for you” services to doctors, surgeons and healthcare professionals at all stages of their private practice journey. So whether they’re just starting out or they have been running a while, they’ll find the support they need to get where they want to go more quickly and easily. His talk on "Your Digital Marketing Audit and Checklist" promises to offer practical advice for practitioners at every stage of their journey. Discover more about Chris and his work at https://lnkd.in/enGzydEs Don't miss out on this opportunity to learn from him and other speakers at this conference. Sign up now to attend: https://bit.ly/3VRWLyq #privatehealthcareconference #practicemanager #privategp #privatehealthcare #privatepractice #privatehealth #conference #networking #practicemanagement #phc24 #doctors #surgeons #conferencespeaker #digitalmarketingaudit #healthyprivatepractice
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Helping consultant clinicians grow a healthy private practice 🩺
1yFor the full story, see: https://healthyprivatepractice.co.uk/how-wanting-a-full-clinic-can-impede-your-private-practice/