Chloé’s Post

Missed Opportunities in Luxury Fashion: Age Diversity * When waiting for a consultant in the CHANEL boutique, I secretly admired a client who stepped out of the fitting room to get a better look at a pink cardigan with a green trim. The consultant was nearby, and they exchanged a few words, but it was clear she didn’t need any advice—this woman knew exactly what she wanted. * A few years ago, Tiffany & Co. (LVMH) caused a stir with their “Not Your Mother’s Tiffany” ad campaign. Aimed at expanding their audience, they emphasized that #TiffanyAndCo fits perfectly into the jewelry wardrobe of the younger generation, (un) intentionally cutting off their long-term devotees. * Not long ago, in the Prada boutique, I saw a woman dismiss a consultant who was following her closely, saying she didn’t need any help. * Miu Miu (Prada Group) the buzzy brand of the season, held its latest show under the theme “A Vocabulary of Clothing, from Childhood to Adulthood,” featuring models of various ages on the runway. What’s the common thread in these stories and in this photo with US Vice President Kamala D. Harris in Chloé (Richemont)? (As someone who has been involved in politics, she influenced me much more to explore the #Chloe collection better rather than the boho chic #MetGala presentation). These stories are all about Gen X (44-59 years old) and Baby Boomer (60-78 years old) women—confident individuals who know what they want. In a world that values diversity and appealing to different groups, there is still a significant lack of appeal to wider age audiences, especially when it comes to women's fashion. What are the missed opportunities here? • Alienating Loyal Customers • Brands risk losing their long-term, loyal customers from Gen X and Baby Boomers who have significant purchasing power. • Lack of Representation • Older women, who often have the financial means to buy luxury items, may feel underrepresented and disconnected from brands that don’t reflect their age group. • Missing Multi-Generational Appeal • Advertising and fashion shows featuring models of various ages can highlight the timeless and universal appeal. • Authenticity • Older consumers value authenticity and may feel more connected to campaigns that reflect their life stage and style. No, I don’t say the focus must be entirely shifted. But incorporating diverse age groups in activities can help luxury brands connect with a broader audience, tapping into the purchasing power and #loyalty of older women while still appealing to younger generations. #MiuMiu made a good strategic move—their mini skirts might be on the edge, but the nature of such fashion is aspirational—so they appeal to a bigger audience. A while ago #TiffanyAndCo issued an ad campaign for Mother’s Day—a heartwarming #marketing trick about #jewelry from generation to generation—showing they learned a lesson from their previous misstep. It’s all about balance. #fashion #luxury #chloe #richemont #lvmh

Which neighborhood sparks your imagination – the historical charm of 5th Settlement or the modern allure of Mostaqbal City? 🤔 Share your preference in the comments below! 👇 ✨ Curious about our preference? Dive into the video to find out! https://lnkd.in/dx_Jdjmi #CityShowdown #DiscoverWithUs #backyardrealestateexpert

The latest Zoopla House Price index. If you want a copy of the full report just shout out. #homesellingworkshop #dfineadrianjones #dfinerealestate #adrianandcandice #sundaypropertybreakfast #zoopla #propertycoffee

Latest updates about the monsoon countrywide.

Clan tartan is a pattern consisting of criss-crossed perpendicular lines in multiple colours. Each Scottish clan claims a unique tartan pattern as part of its heritage and identity. The earliest records of Scottish tartans date back to the 16th century when records show noblemen wearing multicoloured plaids. However, it was not until the 19th century that the modern tartan industry began when the patterns became popular souvenirs for Victoria tourists visiting Scotland. While some of the oldest patterns can be traced back centuries, the majority of clan tartans were created and marketed in the Victorian era. Today each Scottish clan is associated with one or more specific tartan patterns, though currently there are more registered clan tartans than there are clans. The colours and designs were traditionally plant-dyed from natural materials native to each clan's territory in Scotland. The most symbolic colours us - jwijmztuug - https://lnkd.in/giym7nrA

When it comes to polyester pockets, there is always plenty of information to confirm before we start manufacturing them. In this picture our production operatives are discussing the large pockets a customer has ordered. The customer has requested long side opening as it offers the best protection for the poster they want to preserve. Most customers who order our large polypockets request an L-Shape, as it's easier to insert into a large pocket. What's your choice of opening on large pockets? And if you ordered some, what would you be put in there? #polypockets #preservation #conservation #conservator #custodian #librarian #museum #library #gallery Steven Nutt Martin Stammberger

"Living the Siesta Key Dream! 🌴☀️ Dreaming about living at the beach. Check out this video on Siesta Key Living. From stunning sunsets to endless beach vibes, discover why calling Siesta Key home is pure paradise. Don't miss out on the magic! #SiestaKeyLiving #IslandLife #BeachVibes #SiestaKeyDreams"

Creation of Green Spaces in Dandora. I love how they employ Tactical Urbanism to provide public spaces. UN-Habitat (United Nations Human Settlements Programme) Worth a watch. https://lnkd.in/dmFG4-Gn

Restorer comes along to a networking event, introducing herself another attendee responds "Oh, that's... nice. So, you like, reupholster couches and stuff?" The restorer leans in conspiratorially. "Not exactly. More like, I take priceless antiques that look like they belong on a landfill and turn them back into million-pound masterpieces." The other attendees all stare, mouths agape. The restorer winks. "You could say I'm in the high-stakes business of reversing bad decisions." Looking for restorers in #Rugby and #Warwickshire area... #BNI #Restoration #RestorationExperts #RestorationIndustry

SAVE THE DATE: Our September Luncheon will be held Tuesday, September 26 at Lawry’s the Prime Rib at 11:30am.   We can’t wait for another fabulous monthly meeting with you all! Don’t forget to register – the link is in our bio.     #IAmBOMANv #BOMANv #CommericalRE⁠ #VegasCRE #forsale #realestateagent #property⁠ #commericalrealestate #lasvegasrealestate⁠ #hendersonrealestate #realestatetips⁠ #realestateeducation