"What gets measured gets managed." - Peter Drucker (1909 - 2005) In the world of content marketing and thought leadership, measurement is your compass. It's not just about numbers; it's about understanding, learning, adapting and growing. Here are some key metrics to consider measuring, depending on your objectives and strategy: 1️⃣ Reach and Visibility: Keep tabs on website traffic, social media engagement, and media mentions. These metrics are among those that shine a light on your brand's presence in the digital landscape. 2️⃣ Engagement: It's more than likes and shares. Pay attention to comments on your content and how much time your audience spends on your web pages. Real engagement drives real results. 3️⃣ Impact: Your brand's reputation, customer trust, and industry influence are invaluable. Gauge them using surveys, feedback, or sentiment analysis. 4️⃣ Lead Generation: Measure enquiries and marketing qualified leads as well as sales qualified leads. A thriving business is built on promising leads. 5️⃣ Conversion and Sales: Document requests for proposals, prospect meetings in the diary, closed sales. The ultimate goal - the conversion rate of leads and the numbers that matter most, sales. But here's the key: Patience. It's essential to define your goals, grasp your benchmarks, and measure over an extended period, like 12 months. Why? Because in doing so, you'll amass the data and insights needed to make informed decisions about your thought leadership strategy. Which metrics do you track and why? #MarketingMetrics #DataAnalysis #ThoughtLeadership
