Chief Guide & Connector @ SeaMountain helping airlines & travel professionals connect to great content & people
KLM Royal Dutch Airlines Air France have mortgaged their loyalty program joining the likes of United Airlines and American Airlines. Interestingly enough in the article below it mentions that Flying Blue didn't raise as much money due to lack of earning from co-brand cards compared to the US carriers. Which leads me to two thoughts. First, today I got my copy of the second edition of the Complete Guide to Loyalty Programs from Philip Shelper Loyalty & Reward Co. Phil is based in Australia and although they have regulated interchange for co-brands credit cards the market there is still pretty robust. If you want to see an interview on this topic with Lance Blockley from the The Initiatives Group where he talks about credit card volume increasing by three times (yes 3 times) since regulation, then drop me a line and I'll share it with you. Second....will another European program be next? Will IAG Loyalty take the plunge and use the proceeds to pay off the billions of debt sitting on their parent company's balance sheet. No doubt topics to be discussed at Ai Events | Airline Information Mega Event in 2024 - drop Christopher Staab a message if you are interested in discussing/presenting on this (or other loyalty, ancillary or airline co-brand) topics. https://lnkd.in/eJYmUMQA
Josef Mouris
10mo
Yet more cash to invest in sustainable solutions.
Anthony Ashe
9mo
Loyalty programs are one of the greatest assets on the airlines' books, makes sense to leverage in times like these! They are not the only ones doing so, others in queue as well. Good to see you Michael Smith and Christopher Staab last month in Wilmington at the Co-Branded event
Global Commercial B2B Sales Leader - Focused on international commercial, revenue, sales & marketing team transformations.
10moStuart Melim what is your take on this development? Always interesting to hear your views on loyalty programs.