The first big client our tech company snagged came from a trip we took to attend an international event in our industry, which was held in the Czech Republic. It was there that we caught the eye of a decision-maker who, a few weeks later, greenlit installing one of our devices in their factory back in our country. We were short on resources, but we made the trip anyway. We didn’t have a booth for showcasing our solutions, but we presented anyway. We didn’t have the budget for a pilot project, but we set it up regardless. Here's the key: big sales require big moves, and nothing beats personal, face-to-face interaction. Forget crafting the 'perfect' email or LinkedIn message. What matters is being in the right place, where the people with the power to open doors you're knocking on are. Don’t just try to sell to those you know or in your own city. Pros don't have all the answers, they don't look for certainty, and they don’t always have ample capital. What pros do is learn to take the leaps that count and solve problems as they come. This might sound crazy to someone who thinks we should be perfectly planned out boy scouts all the time, but the world chews up people like that. Do what I’m telling you, and you’ll be the one taking on the world.
Sales Support Manager at UL
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