Chicago Advertising Federation’s Post

Excited to delve into the evolving landscape of Retail and Commerce Media! 📈🛍️ Looking forward to a great discussion on how these sectors are transforming, driving new opportunities for growth, and reshaping consumer experiences. We will explore the latest trends, challenges, and innovations together. Join the conversation and share your insights! #Retail #CommerceMedia #Innovation #ConsumerExperience #Trends

Still time to register for our webinar tomorrow! We are summing up our thoughts on The NGA Show! Where are all of my #grocery connections!

With the final months of 2023 now behind us, we've taken the opportunity to explore some key trends that shaped the events landscape across the last quarter. Download the report below for valuable insights on festival campaigns, the impact of Black Friday on the events industry, festive event organisers embracing new technologies, and more. #event #trends #insights #report

With 81% of attendees holding buying power, the stakes at trade shows have never been higher. Learn how to stand out with our new blog. https://lnkd.in/gC-FHYy6 #LeadConversion #BusinessGrowth

Prepare for your moment in the spotlight at the #LoyaltyandEngagementAwards 2024! Nothing defines success like the Gold, Silver, and Bronze trophies waiting on the grand stage. Picture yourself basking under the burning stares of competitors' jealousy and the admiring gazes of future clients.   In our 12th edition, we provide the perfect stage for leading brands to shine, showcasing their dedication to consumer-centric practises that nurture, captivate, and retain their most valuable assets – their customers.   But that's not all – we've upped our game with 6 new categories, each a testament to the evolving landscape of loyalty, engagement, and relationships: 🏆 Best Loyalty Program Integration 🏆 Best Loyalty Strategy - Entertainment & Media 🏆 Best Use of Artificial Intelligence 🏆 Best Use of User-Generated Content 🏆 Best Customer Retention Strategy 🏆 Best Personalisation in Relationship Marketing   With just two weeks left, it's prime time to get crackin' on your entries! https://lnkd.in/gighVmwc   Submission deadline: 9 February 2024 Finalists announcement: April 2024 Gala dinner: 31 May 2024   Connect with Cariza Ratin or Chellsy Neil Baltazar for more information.   Don't shy away from involving yourself in as many categories as possible 🌟

A thought-provoking morning listening to the Chicago Advertising Federation Hot Seat panel discussing the trials and opportunities of retail media networks with industry leaders Gita Bhatia, Dan Bonert, Carrie McCroskey, Aaron Melton, and Brian Zaben. Some quick takeaways from the rich discussion: 1️⃣ Data across RMNs does not correlate - Common vernacular does not mean common meaning. Use of commonly named metrics as proxies is a misstep. 2️⃣ Selecting an RMN is about more than just media capabilities and adtech integrations - additional considerations around synergistic promotional benefits and access to new data sources can be critical. 3️⃣ Lack of unification of how ad effectiveness is defined makes gaining insights cross different attribution models nearly impossible - but if brands create their own "north star" in terms of what metrics signal success in terms of incremental conversions. 4️⃣ Avoid "Funnell Fighting" - Brand marketing, omnishopper, and sales teams need to be tighter now to avoid duplication of efforts and optimize synergies. 5️⃣ Financial retail networks may prove to be fertile ground for brands with first party sales data at its fingertips, rather than a disjointed 14-day attribution window.

To achieve the greatest value (and ROI) from your trade show and event activations, you can't trust what you did in the past to connect with potential clients now and in the future–we all need to pivot. https://hubs.ly/Q02s0vMB0

Heart on Main Street is thrilled to announce our next guest panelist for our June webinar, "Unlocking the Magic of Trade Shows," Donna Haile from Doozie's Corner! Imagine finding the next hot seller before anyone else! This June, Donna, owner of the beloved Doozie's Corner, will share her insider tips for navigating trade shows and uncovering the perfect products for your store. Even if you're not showcasing a booth, trade shows can be a goldmine! In this webinar, you'll learn: • Donna's expert strategies for spotting trending products before your competitors. • Tactics for efficiently scouting the trade show floor to maximize your time. • The art of the negotiation: Learn how to secure the best deals from vendors. • Building relationships with potential suppliers: Set yourself up for future success. • Essential questions to ask vendors: Ensure you're getting the right products for your customers. This webinar is perfect for you if: • You're looking for fresh, in-demand products to add to your store. • You want to learn how to shop like a pro at trade shows. • You're curious about building relationships with vendors. • You want to get the most out of your trade show experience. Take advantage of this chance to elevate your product-sourcing game! Register now! https://bit.ly/3K1z67k

Ask me about the incredible selection of promotional products that stole the show at this year's #PPAIExpo Vegas! Check out more of our top picks here: https://bit.ly/3w7Tos3 #SayHALO #PPAI2024 #BrandedMerch #ProductsTrends #MarketingTrends

Getting media attention at trade shows can elevate your brand and boost visibility. Whether you're seasoned exhibitor or attending your first trade show, these strategies will help you make a lasting impression. Check it out!