Chicago Advertising Federation’s Post

A thought-provoking morning listening to the Chicago Advertising Federation Hot Seat panel discussing the trials and opportunities of retail media networks with industry leaders Gita Bhatia, Dan Bonert, Carrie McCroskey, Aaron Melton, and Brian Zaben. Some quick takeaways from the rich discussion: 1️⃣ Data across RMNs does not correlate - Common vernacular does not mean common meaning. Use of commonly named metrics as proxies is a misstep. 2️⃣ Selecting an RMN is about more than just media capabilities and adtech integrations - additional considerations around synergistic promotional benefits and access to new data sources can be critical. 3️⃣ Lack of unification of how ad effectiveness is defined makes gaining insights cross different attribution models nearly impossible - but if brands create their own "north star" in terms of what metrics signal success in terms of incremental conversions. 4️⃣ Avoid "Funnell Fighting" - Brand marketing, omnishopper, and sales teams need to be tighter now to avoid duplication of efforts and optimize synergies. 5️⃣ Financial retail networks may prove to be fertile ground for brands with first party sales data at its fingertips, rather than a disjointed 14-day attribution window.

When preparing for an event, here’s three things to consider for your display setup: 1. Are you giving away any promotional items? 2. What’s the size of your display area? 3. What kind of show displays do you already have available? If your answers to any of these are leaving you with even more questions, give us a call - we can help. https://lnkd.in/gBrtNFfv #eventsignage #banners #promotionalitems

When preparing for an event, here’s three things to consider for your display setup: 1. Are you giving away any promotional items? 2. What’s the size of your display area? 3. What kind of show displays do you already have available? If your answers to any of these are leaving you with even more questions, give us a call - we can help. https://lnkd.in/gvD_R49H #eventsignage #banners #promotionalitems

When preparing for an event, here’s three things to consider for your display setup: 1. Are you giving away any promotional items? 2. What’s the size of your display area? 3. What kind of show displays do you already have available? If your answers to any of these are leaving you with even more questions, give us a call - we can help. https://lnkd.in/dvjdq6-T #eventsignage #banners #promotionalitems

When preparing for an event, here’s three things to consider for your display setup: 1. Are you giving away any promotional items? 2. What’s the size of your display area? 3. What kind of show displays do you already have available? If your answers to any of these are leaving you with even more questions, give us a call - we can help. https://lnkd.in/gs6qrkA9 #eventsignage #banners #promotionalitems

When preparing for an event, here’s three things to consider for your display setup: 1. Are you giving away any promotional items? 2. What’s the size of your display area? 3. What kind of show displays do you already have available? If your answers to any of these are leaving you with even more questions, give us a call - we can help. https://lnkd.in/dYzYBbU3 #eventsignage #banners #promotionalitems

When preparing for an event, here’s three things to consider for your display setup: 1. Are you giving away any promotional items? 2. What’s the size of your display area? 3. What kind of show displays do you already have available? If your answers to any of these are leaving you with even more questions, give us a call - we can help. https://lnkd.in/gf_qhD4x #eventsignage #banners #promotionalitems

When preparing for an event, here’s three things to consider for your display setup: 1. Are you giving away any promotional items? 2. What’s the size of your display area? 3. What kind of show displays do you already have available? If your answers to any of these are leaving you with even more questions, give us a call - we can help. https://lnkd.in/gR7aC-Q5 #eventsignage #banners #promotionalitems

Consider the Counter... We don't have to get philisophical, but there are infinite benefits to switching the traditional tablecloth for a LED counter. This week, we're going in depth on all the ways exhibitors can flex their content while supporting sales teams. #LEDcounter #leddisplay #ledrental #eventservices #eventtechnology #exhibitorservices

When preparing for an event, here’s three things to consider for your display setup: 1. Are you giving away any promotional items? 2. What’s the size of your display area? 3. What kind of show displays do you already have available? If your answers to any of these are leaving you with even more questions, give us a call - we can help. https://lnkd.in/gZ37mVxQ #eventsignage #banners #promotionalitems