🎉 Exciting news from #CannesLions2024! On the first day, Cheil Spain won silver in the "Health & Wellness" category for #SamsungImpulse! 🥈✨ This important category highlights creativity serving society's well-being. 🌍💡 Proud of our team! #CheilSpain #CannesLions #CreativeExcellence #CheilWorlwide Samsung España
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Elevate Communications with a Spherical Display, Just Like Vodafone Imagine stepping into one of Europe’s top clubs and being greeted by an immersive, eye-catching display that not only enhances the party vibe but also communicates Vodafone's exciting new mobile phone packages. That's exactly what happened during Vodafone's experiential nightclub takeovers across Germany, and it was a game-changer. In their quest to engage younger audiences and redefine their brand as more than just a telecommunications giant, Vodafone knew they needed something special to stand out in the bustling club scene. Enter the PufferSphere, a spherical display that seamlessly integrates into any environment and delivers dynamic content that keeps you hooked. The PufferSphere became the awe-inspiring centrepiece that not only complemented the club's aesthetics but also synergised with the music, creating an unforgettable fusion of technology and entertainment. The magic didn't stop there. The PufferSphere helped Vodafone convey exclusive messaging across the series of events, making partygoers feel like VIPs. The result? Not only did Vodafone's brand messages resonate with the pumped-up crowd on the night, but it also sparked a buzz across social media. It was a dynamic, immersive, and unforgettable experience that showed Vodafone's commitment to connecting with their audience in exciting new ways. Discover how a PufferSphere could help your brand connect with customers on a whole new level: https://bit.ly/3QpHlwU #Vodafone #PufferSphereMagic #BrandInnovation #ClubExperience
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Have you heard the news about The HEINEKEN Company? They're finally hopping on the digital wellbeing train with the release of The Boring Phone! Here's what you need to know: ⚫ Who made the "Boring Phone?" Heineken has teamed up with the streetwear curator Bodega to create The Boring Phone, a minimalist device designed to encourage real social interactions. ⚫ What does (or doesn't it) do? The Boring Phone eliminates common smartphone features like social media, maps, and high-resolution cameras, to focus on basic functionalities—calling and texting. ⚫ Why now? This product reflects the growing trend of digital minimalism, encouraging users to disconnect from digital distractions and engage more fully with the world around them. ⚫ What does it solve for? This new phone strives to help promote social interactions by stripping down technology, The Boring Phone aims to improve face-to-face interactions, enhancing personal connections and reducing digital isolation. Their release stresses research supporting the idea that reducing screen time can help improve sleep quality, decrease anxiety, and enhance overall mental health. ⚫ What's the design? The phone boasts a transparent body and a simple interface, combining minimalism with a touch of style. So what does all of this mean? This initiative by Heineken signals a shift in tech culture towards products that help rather than hinder meaningful social interactions. It shows a tipping point of big players like Heineken, aware of the growing consumer demand for products that support connection during recreational gatherings, and their commitment to improving social well-being through thoughtful technology use. What do you think? Would you take this out on the town in place of your smartphone? #digitalwellbeing #digitalwellness #thoughtleadership #news #techlifebalance #connection #socialisolation LinkedIn News
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Fan behavior is changing, unlocking new revenue opportunities for Telcos and fan experience innovators alike 🔐 With Ericsson's ConsumerLab research, we can have a better understanding of what the fans of today are looking for when it comes to their experiences. 📸 The Social Sharer relies on connectivity not just to follow the action, but to share their most special moments. 🕶 The Tech Enthusiast is always on the lookout for cutting-edge ways to immerse themselves in the event experience. 🅿️ The Purist enjoys being in the moment but relies on connectivity for ticketing, parking and finding a good place to eat. All of these desires are made possible with robust and reliable 5G connectivity, giving Telcos the unique opportunity to facilitate the fan experiences of the future and drive growth 📈 It's fascinating to see how connectivity is becoming increasingly integral to enhancing fan experiences across different personas. How do you think the evolving fan behavior, as outlined in the article, will impact the strategies of Telcos and fan experience innovators in the coming years? #MakeItMemorable #FanExperience #StadiumExperience #5G #EventTech #TeamEricsson
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Empower Your #Fitness Journey with Number TalkFit Pro: Born and Bred in India! 🇮🇳⌚ Dive into a world of #wellness and #style with our intelligently crafted #smartwatch. Here's why TalkFit Pro is your ultimate #fitness ally: Comprehensive #Health Monitoring: Keep a pulse on your #health metrics, track daily activities, and conquer #workouts with precision. TalkFit Pro puts your well-being front and center. Always-On Excellence: Stay connected with the Always-On Display, providing instant access to essential information and updates whenever you need them. Effortless Interaction: Navigate seamlessly with the active rotating Crown and enjoy seamless communication with BT #Calling, making connectivity a seamless experience. Vivid Display: Immerse yourself in vibrant visuals with the 1.85" FHD display boasting 360*240 pixels and 550 nits brightness. Whether indoors or outdoors, TalkFit Pro ensures clarity at every glance. Personalized Style: Show off your unique flair with 200+ customizable watch faces through the companion app, allowing you to switch up your look to match your mood. Embrace the spirit of innovation with Number TalkFit Pro, proudly designed and made in #India.
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Ready to make it memorable with the power of 5G? The changing behavior of fans at sports and music events has a real effect on customer satisfaction with their mobile provider. Get the connectivity right, and consumers will be more loyal and, with the right content and propositions, increase their willingness to pay a premium for them. People not only want to ride the waves of emotion, but they also want to share their experience seamlessly and without issues. 2024 is set to be a big year for major sporting and entertainment events, so there's no better time for Telcos to invest in 5G to deliver unforgettable experiences for their customers. It's something we at Ericsson care about and are dedicated to helping deliver success for our customers. 5G really can ‘Make it Memorable’ for consumers and businesses. In our new fan experience campaign series, we’re kicking things off with our Head of ConsumerLab @Jasmeet Sethi, as he shares his thoughts into fan behavior, revealing three interesting fan archetypes we should all be mindful of and how 5G network connectivity can get it right first time. Dive into his latest blog here ➡️ https://lnkd.in/es7p_U-p and look out for more content over the coming months. #MakeItMemorable #5G #5GFanExperience #5GSports #EventTech #5GValue Bachir Tamer Aryo Mobarhan Ruslan Utegenov Matthias Kleine-Doepke SYAMANTA RAJBANGSHI Cordula Knüppel Daniel Leimbach Preeti Nagarajan ♦️ Rachel Impey Jens Albers
A year of grand events and three fan archetypes
ericsson.com
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🌞 Summer is here and it's the perfect time to enjoy the sun (for those that are lucky enough to have it…), stay outdoors, attend events and connect with others! Whether you're attending a musical festival or a sport event is all about staying connected. The power of connectivity is undeniable, and it's what makes these summertime gatherings so valuable. Busy environments like sports & entertainment venues are places of high emotions with expectations of steadfast mobile connectivity. Seizing those moments to create #memorable experiences for all of us, the fans across the entire event journey will ensure satisfaction, loyalty and further revenue opportunities. Our recent #ConsumerLab research highlights the impact of connectivity issues especially at critical venues to customer loyalty. These events and locations not only serve as a test bed for how consumers are interacting with #5G, but also serve as benchmarks for #connectivity quality and customer satisfaction. Read more about our Consumer Lab insights here ➡️ https://lnkd.in/eKkAK58F So let’s capture the value of #5G to effectively manage increased network demand at major events, improve user experience and ‘Make it Memorable’ for consumers and businesses. June 1st today so wishing everyone a fun-filled and connected summer 🌞🎉!!! ➡️ https://lnkd.in/ddRWcd3P #5G #MakeItMemorable #FanExperience #5GValue
A year of grand events and three fan archetypes
ericsson.com
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Technical Solution Manager at Ericsson | Designing 5G solutions for a connected world | Mobile & Transport | Technology | Telecoms
Fan behavior is changing, unlocking new revenue opportunities for Telcos and fan experience innovators alike 🔐 With Ericsson's ConsumerLab research, we can have a better understanding of what the fans of today are looking for when it comes to their experiences. 📸 The Social Sharer relies on connectivity not just to follow the action, but to share their most special moments. 🕶 The Tech Enthusiast is always on the lookout for cutting-edge ways to immerse themselves in the event experience. 🅿️ The Purist enjoys being in the moment but relies on connectivity for ticketing, parking and finding a good place to eat. All of these desires are made possible with robust and reliable 5G connectivity, giving Telcos the unique opportunity to facilitate the fan experiences of the future and drive growth 📈 It's fascinating to see how connectivity is becoming increasingly integral to enhancing fan experiences across different personas. How do you think the evolving fan behavior, as outlined in the article, will impact the strategies of Telcos and fan experience innovators in the coming years? #MakeItMemorable #FanExperience #StadiumExperience #5G #EventTech #TeamEricsson
A year of grand events and three fan archetypes
ericsson.com
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Fan behavior is changing, unlocking new revenue opportunities for Telcos and fan experience innovators alike 🔐 With Ericsson's ConsumerLab research, we can have a better understanding of what the fans of today are looking for when it comes to their experiences. 📸 The Social Sharer relies on connectivity not just to follow the action, but to share their most special moments. 🕶 The Tech Enthusiast is always on the lookout for cutting-edge ways to immerse themselves in the event experience. 🅿️ The Purist enjoys being in the moment but relies on connectivity for ticketing, parking and finding a good place to eat. All of these desires are made possible with robust and reliable 5G connectivity, giving Telcos the unique opportunity to facilitate the fan experiences of the future and drive growth 📈 It's fascinating to see how connectivity is becoming increasingly integral to enhancing fan experiences across different personas. How do you think the evolving fan behavior, as outlined in the article, will impact the strategies of Telcos and fan experience innovators in the coming years? #MakeItMemorable #FanExperience #StadiumExperience #5G #EventTech #TeamEricsson
A year of grand events and three fan archetypes
ericsson.com
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Fan behavior is changing, unlocking new revenue opportunities for Telcos and fan experience innovators alike 🔐 With Ericsson's ConsumerLab research, we can have a better understanding of what the fans of today are looking for when it comes to their experiences. 📸 The Social Sharer relies on connectivity not just to follow the action, but to share their most special moments. 🕶 The Tech Enthusiast is always on the lookout for cutting-edge ways to immerse themselves in the event experience. 🅿️ The Purist enjoys being in the moment but relies on connectivity for ticketing, parking and finding a good place to eat. All of these desires are made possible with robust and reliable 5G connectivity, giving Telcos the unique opportunity to facilitate the fan experiences of the future and drive growth 📈 It's fascinating to see how connectivity is becoming increasingly integral to enhancing fan experiences across different personas. How do you think the evolving fan behavior, as outlined in the article, will impact the strategies of Telcos and fan experience innovators in the coming years? #MakeItMemorable #FanExperience #StadiumExperience #5G #EventTech #TeamEricsson
A year of grand events and three fan archetypes
ericsson.com
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Fan behavior is changing, unlocking new revenue opportunities for Telcos and fan experience innovators alike 🔐 With Ericsson's ConsumerLab research, we can have a better understanding of what the fans of today are looking for when it comes to their experiences. 📸 The Social Sharer relies on connectivity not just to follow the action, but to share their most special moments. 🕶 The Tech Enthusiast is always on the lookout for cutting-edge ways to immerse themselves in the event experience. 🅿️ The Purist enjoys being in the moment but relies on connectivity for ticketing, parking and finding a good place to eat. All of these desires are made possible with robust and reliable 5G connectivity, giving Telcos the unique opportunity to facilitate the fan experiences of the future and drive growth 📈 It's fascinating to see how connectivity is becoming increasingly integral to enhancing fan experiences across different personas. How do you think the evolving fan behavior, as outlined in the article, will impact the strategies of Telcos and fan experience innovators in the coming years? #MakeItMemorable #FanExperience #StadiumExperience #5G #EventTech #TeamEricsson
A year of grand events and three fan archetypes
ericsson.com
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