Congratulations to Mara C. on being one of four 'Most Promising Colourist' finalists at Creative Circle Awards this year ✨
Get in touch with our production team to work with Mara on your next project! www.cheatit.co/contact
Hold fast artists and studios the Renaissance has turned Baroque and soon the Classical period will emerge just waiting to embrace your structural clarity and new styles developed from this drama and energy.
The commercial art landscape is always changing but the one constant is that it’s paid for by an advertiser.
Influencer marketing, which occurs outside of the bounds of the AICP, production houses, and post houses, is an advertisers dream come true. Hyper segmented marketing, measurable audience, personalization at a dynamic level and now, AI tools to enhance ROI.
But it’s a style. And styles change. You’ll adapt just like you always have.
Always looking high and low for new inspiration?💫
For creatives, staying in constant creation mode can be tough. That's why we asked our Top 30 finalists to share where they look for new ideas and perspectives— the results did not disappoint.
Take a look at what our Top 30 finalists said about inspiration below⤵✨
For even more tips, check out the full post here: https://lnkd.in/dHqPsAPS
Teach, your children well. UK will lose the creative industries unless we have Arts, Design & Technology education.
"Design and Technology is dying out, as report finds that 20% of schools in England and Wales don’t teach the subject
"Design and technology could disappear from the national curriculum within four years unless plummeting student and teacher numbers are reversed, business leaders warn.
A report by organisations including the Design Council and Design & Technology Association to be released this week, found that about 20% of schools in England and Wales do not teach the subject. Pupils numbers taking D&T at GCSE level have fallen 68% in the last decade. D&T was a compulsory GCSE subject until 2000." -- https://lnkd.in/eKdujCg2#designeducation#design#technology#innovation#education
Founder & CEO of TDC PR, integrated communications across Design, Creative, Tech & Innovation • Co-Founder at Collision Unknown • Board Member at Design Business Association • Founder & Editor-in-chief of SODA magazine.
This ad perfectly illustrates what is happening to creatives in advertising right now.
Oh, and the "influencer marketing" part is for real. That's where all the ad dollars went. 🤷
Just look at all of the celebrities in the Super Bowl ads this year. Soon every celebrity/influencer will be peddling credit cards, prescriptions and personal care products. Oh wait, they already do.
Brands' appetite for influencer testimonials is ravenous right now. Almost everything our eyes touch online is at least partially influenced or funded by a company that wants to sell us something.
And it's working. Profits are up as they announce massive layoffs...again. It's all about the money, of course. Lest we forget.
Because, hey, a few celebrity cameos and a hundred brand embassadors is still faster and cheaper than what they spent on "real" ads a couple years ago.
Things are changing, but there's always greater opportunity with any change.
Don't agree? Tell me why and what you're seeing from your side of the world. Let's compare notes.
Post a bonus "🏆" comment if you think this AICP (Association of Independent Commercial Producers) Awards ad deserves an award of its own. Congratulations to all of the brilliant minds who were involved on this project.
brian billowBBDO WorldwideCutters Studios#influencermarketing#advertisingagency#advertisingcampaign
Hello, LinkedIn community!
🎉 As we wrap up the 𝘕𝘢𝘷𝘳𝘢𝘵𝘳𝘪 𝘧𝘦𝘴𝘵𝘪𝘷𝘪𝘵𝘪𝘦𝘴, 𝐃𝐚𝐲 10 brought us to an exhilarating climax with 𝘋𝘶𝘴𝘴𝘦𝘩𝘳𝘢 at GM MODULAR. This day was not just about celebrating victory in mythology, but also about championing the talents within our GM Modular family.
𝐓𝐡𝐞 𝐒𝐭𝐚𝐠𝐞 𝐨𝐟 𝐓𝐫𝐢𝐮𝐦𝐩𝐡:
Dussehra, symbolising the victory of good over evil, was the perfect backdrop for the final competition at GM Modular. The air was thick with anticipation and excitement as the finalists prepared to showcase their talents, each hoping to clinch the title.
🎥 𝐂𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐒𝐩𝐢𝐫𝐢𝐭:
Our Day 10 video captures the essence of this grand finale. The lens zooms in on the finalists, each engrossed in their performance, their faces a mix of concentration and joy. People gathered as an audience, cheer, and applaud, adding to the vibrant atmosphere.
Interspersed within these scenes, we caught glimpses of GM Modular’s innovative products, subtly reminding viewers of the company's continuous pursuit of excellence and innovation.
🏆 𝐄𝐝𝐢𝐭𝐢𝐧𝐠: 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐖𝐢𝐧𝐧𝐞𝐫𝐬:
In the editing phase, we carefully stitched together these moments of competition, the anxious waits, the bursts of applause, and the triumphant smiles of the winners. The video was set to an inspiring soundtrack, enhancing the narrative of victory and celebration.
𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐚 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧:
This wasn’t just a contest; it reflected GM Modular's commitment to nurturing talent and fostering a sense of community. The announcement of the winners was a moment of collective pride, a celebration of the diverse skills that make up the GM Modular family.
𝐀 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫:
As we conclude the Navratri series, this Dussehra video stands as a testament to the spirit of unity, joy, and triumph that pervaded GM Modular. It was a fitting end to a festival marked by colour, culture, and camaraderie.
Thank you for joining us on this remarkable journey. Here's to more celebrations, more achievements, and more stories in the future!
Kaali
Fivee Elements
#fiveeelements#celebration#festiveseason#cinematography#editing#contentcreation
Strategist creating distinctive love brands that will shape the future and impact the lives of many.
Working with ❤️and 🚀 attitude | Ex-Zalando | Ex DrSmile.
Written in the bathtub while listening to a record. Guess which one ;)
A brand that does not inspire and invite you to dream today has not recognized the seriousness of the times.
It usually starts with the briefing. During the first scan, it quickly becomes clear that someone is once again trying to create the egg-laying wool-milk sow. There are then two scenarios for how to react and proceed. The busy bee simply rewrites the briefing a little without any critical reflection, adds some "insights" and then briefs the creatives directly, who have usually already switched to "I couldn't care less mode" in advance and respond with bitter irony paired with sarcasm and develop two "creative" routes, which are then presented to the customer. We all know what that amounts to. An expensive, huge 0 is created and unleashed on humanity. Yes, exactly, a "zero". It is the absolute biggest goal that is being worked towards. Do nothing wrong, have everything somehow taken into account, a tick is placed everywhere. That makes us "safe". And that's basically what it's all about: safety. Safe that I won't get into too much trouble, that I'll keep my job, that I might even get my next bonus. This safety-oriented behavior is fueled by resignation. And this is usually triggered by superiors in the first place. The fish stinks from the head.
The second option is to completely crumple up the briefing and throw it straight into the wastepaper basket. That was the only purpose of the briefing: to let the account director play Michael Jordan or Koby for a few seconds. Thank you.
Then they sit down with the client and discuss one question: what's the problem?
This second scenario sounds catchy, but it hardly ever happens. Self-confidence, clear, progressive and creative thinking. These characteristics nourish the very attitude that is so often missing. And that's why all these slick ‘brands without attitude’ communicate so much and say nothing and reach no one, let alone put them into dream mode. It is clear to all of us that it is precisely the ambiguity, the blurriness, that arouses our interest. And it is precisely in these times that it is our job to inspire people and even invite them to dream. This is your time to shine. More risk, please. More otherness, more courage to be ambiguous and blurry. More attitude. More focus on the less. More courage for friction. More courage for discourse. More courage to dream.
You may say I'm a dreamer, but I'm not the only one.
Responsabile metrologia presso Europress, CMM ZEISS
3moCongratulations!