Charles Howarth’s Post

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I connect brands with emergent culture | London x Helsinki | Semiotics x Cultural Strategy x Innovation x Insights | Freelance

An increasingly chaotic world means that the greatest luxury is stability and certainty. This has implications for branding: radical rebranding is less valued, and the "refresh" that retains the brand core more valued. #semiotics #branding https://lnkd.in/gxNBjHkd

The rebrand is dead. Welcome to the age of the brand ‘refresh’

The rebrand is dead. Welcome to the age of the brand ‘refresh’

fastcompany.com

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