Chapter II’s Post

We never pay for advertising or social media campaigns and rarely attend fairs, so knowing where our customers come from is vital. Analysing the past academic cycle and seeing that recommendations remain the key source of new customers is heartening, and I am proud of our content-rich website, which performs well in searches! However, with the HE sector in constant change of flux, we have to keep adapting and improving channels of communication to ensure that students get the best possible information and outcomes. #studentsuccess #marketresearch #customerservice

Heading to Vegas next month for the 2024 American Marketing Association Symposium for the Marketing of Higher Education? 🎙 Want a chance to be featured and share your expertise, latest trends, and hottest topics in higher education marketing with a wider audience? 🔥 If you answered yes to these questions, all you need to do is fill out this quick form 👉 https://lnkd.in/gpbA4BmJ P.S. Know someone going to AMA we should interview? Tag them in the comments below and share this post with your network! ♻️

🔥 CONSTANT CURIOSITY QUESTION OF THE DAY: Are you still as curious as you were when you hit your peak at age 5? 🗓 In 2 days time, I start a series of what may be 20+ talks at my alma mater Samford University (Speech Comm & Marketing, '95) where I talk about Firecracker Storytelling & Fan Engagement and/or Study Abroad in general (for classes that aren't business/creative/arts). I will be asking everyone about what they're most curious about. 👉 Wheeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee....Yep that's the sound a child makes when she hurls herself down a slide. ❓ Where would you place yourself on my Sliding Scale of Whee Curiosity, 1-10? 🚸 I'm speaking to 100s of students & I want to help them find out how their curiosity could lead them to studying & working abroad. 👉 Name what you're most curious about? As I'm back in Birmingham for the 1st time in 20 years, I can tell you that I was curious about fan passion & fan chants after attending my 1st match in London as a Samford student in '93. ⭕ Full circle: I now run the Academy of Banter where we study this exact thing as it relates to soccer football ⚽️. Oh, I hope I can get folks to really go for it this week & consider what the creative, biz, tech & sports industries in the UK could offer them. 👉 STUDENTS, I have prizes on offer this week so tag a student & you get 5 points for everyone that answers the CURIOSITY question. Most points by Friday win stuff. #fanengagement #keynotespeaker #brandstorytelling ------------------------------------------------- 👋 Hi, I'm Jon, a fan engagement expert, content strategist, copywriter, author, and keynote speaker. Let's connect to enhance your fan-centric storytelling and win 1 more new biz pitch this year

🎥📚 Understanding the Role of Video Marketing in International Student Recruitment 🌍 In today's digital age, video marketing is transforming how educational institutions connect with prospective students worldwide. By showcasing campus life, academic programs, and student experiences in a visually compelling way, videos offer a dynamic glimpse into what makes your institution unique. 🎓✨ Check out our latest post and let’s start a conversation: https://lnkd.in/g4vhnyZD How has video marketing impacted your recruitment efforts? Share your experiences and tips below! 👇🎥🌏

One of the the biggest takeaways from this recap by Teresa that sticks with me is what should be obvious but is super hard to live—being PRESENT at conferences. Use your organization's funds and release of your time wisely! Make it worth it to be away from your desk rather than doing your day-to-day in a different location.

Are you searching for a Public Speaking Course to propel your career and are confused as to which to settle for? Check out the top public speaking courses in 2024 in our latest Blogpost. 👉 https://buff.ly/3QvUiGh #publicspeaking #personaldevelopment #publicrelations

Thanks for the feature, UST-Communication Arts Students' Association's CASA Chronicle! I talked about the significance of our Quill Award win, the importance of supportive mentors and collaborative teams, and why our "Whys" are the keys to our success. An excerpt from the article: "[T]here is a sense of achievement and fulfillment because winning the Quill Awards is an acknowledgment of the progress that they have made and the impact they have as communication students, that everything that they went through was worth it. The #QuillAwards affirmed their passion and commitment to the field of communication and media. "His advice to passionate communication students is to proactively seek opportunities for learning, growth, and skill development. He suggested taking on new projects, joining volunteer organizations or interest groups, such as UST Tiger Media Network, and engaging in extracurricular activities that align with one’s interests and goals in the future."

I never won any debate competition! In my 2nd year of college, I joined the debating society. I had initially joined in my 1st year but left because of my fear of presenting my opinions in front of audience. However, in my 2nd year, after gathering courage, I decided to take part again. Although I never won any debate competitions—neither intra-college nor inter-college—seeing my juniors win so many competitions initially made me doubt myself. But then I realized that winning wasn’t the only measure of success. Here’s what I gained from my debating experience: 1. Overcoming Fear of Public Speaking: By participating in many competitions, I was able to remove my fear of public speaking. 2. Daily News Reading Habit: To debate effectively, staying updated with current events is crucial. This developed my habit of reading news daily. 3. Group Discussion Skills: The skills I acquired significantly helped me during group discussions in various company selection processes. I am proud of myself for getting a second chance to face my fears and for not giving up. Pushing myself out of my comfort zone was one of the best decisions I made #linkedIn #overcomingfear #publicspeaking

For students exploring their academic interests, marketing offers a broad range of opportunities—from analytics and psychology to design. We recently had the chance to chat with the incoming chair, Dr. Daniel Carlos Brannon, about the unique aspects of the marketing program and exciting future developments. Watch the full interview ➡️ https://lnkd.in/g___h77y #Marketing #DigitalMarketing #HigherEducation #ProfessionalDevelopment