Chams Global’s Post

As the PUBLIC HOLIDAY approaches, BRANDING OF SPACES in the cinemas takes all the eyeballs of foot traffic. The presence is strong and even better, it is 24/7 advertising. You dont switch this type off, it is visibility all through movie premieres, celebrity visits, group bookings and more. This center pillar is the center of attention. #brands #branding #activation #calpaign #launch #screens #digitalmarketing #billboard #fmcg #tech #growth #sales #profit #conversion #advertising #marketing #malls #cinemamarketing #projects #promotions

Did you know CCA’s top airports have the opportunity reach more annual foot traffic than malls, sports stadiums & concert venues?   OOH continues to be invaluable as it’s one of the most cost-effective advertising options that enables brands to reach a wider audience and build brand awareness: -OOH ad spend jumped 2.2% in the Q2 2023, and generated the second largest quarterly volume in the history of the medium despite ongoing economic uncertainties -Digital OOH, which accounted for over 33% of sales, increased 12.9% in the Q2 2023 compared to a year ago -Among the top 100 OOH advertisers, 77% increased their OOH spend from Q2 2022, and more than a third (37%) more than doubled their spend Source: OAAA  

ICYMI: Who bought what in the OOH ad operator market in 2023 (Billboard Insider): Billboard Insider has compiled our list of out of home transactions for 2023. The largest transactions were not in the US – Both Clear Channel Outdoor and OUTFRONT Media were sellers of non- US assets in 2023. CCO in Italy, Spain and France. OUTFRONT in Canada. When money is expensive you need to be very […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Who bought what in the OOH ad operator market in 2023 (Billboard Insider): Billboard Insider has compiled our list of out of home transactions for 2023. The largest transactions were not in the US – Both Clear Channel Outdoor and OUTFRONT Media were sellers of non- US assets in 2023. CCO in Italy, Spain and France. OUTFRONT in Canada. When money is expensive you need to be very […] #DOOH #digitalbillboards #digitalsignage

Interested in advertising in the airport? Let’s chat, I can be your one stop shop for all CCO airport inventory regardless the market. Take a look at the #s below

💡 For brands to survive long-term, they must deliver a unique brand experience. 👏 Slow clap for Pepsi Max as they roll out their new can design. This was just one way they delivered an unbelievable (and unexpected) experience, innovating on one of the oldest advertising channels - outdoor. #branding #brandexperience #brandexperiences #cpg #advertising #outdooradvertising #innovation #innovationindesign #marketing #marketinginnovation #pepsi #pepsico https://lnkd.in/dkyriz7X

Great read from Mark Schaefer and some great examples in Experiential Marketing. Like Mark points out, the Gartner’s new CMO Spend Survey shows a new trend in marketing. It lists “experience” among the top three brand investments. https://lnkd.in/eebTbUt4 #experiential #experiences #marketing

This is what you call making an impact 🔥 When we say we do things differently we mean it 📈 #SummerCarnivalTour #SummerCarnival2024 #MediaPlanning #MediaBuying #OOHAdvertising

KWP #TrendWatch - The importance of branding in the Pop-up #entertainment space. And the future investment into branded #LBE offerings. Covered in detail in the coming #StingerReport.

BRANDING OF CINEMA SEATS. The PUBLIC HOLIDAYS are next week. It's going to be a long one too especially for families. Household brands, this is the time to show your product portfolio. In this economic clime, a brand has to put itself out there. Put your brand presence in the cinemas and malls as we expect millions of food traffic nationwide this public holiday. #brands #branding #visibility #launch #awareness #promotions #advertising #sales #marketing #digitalmarketing #growth #traffic #conversion #reach #kpi #target