Ambient advertising refers to advertising at locations where people spend more time. These include shopping malls, multiplexes, coffee shops, gyms, sporting clubs, amusement parks, etc. These advertising formats can be static, digital or experiential. Do ambient marketing for your brand with Chams Global! www.chamsglobal.com +91 97 44 44 11 22 #companybranding #brandingcompany #ChamsGlobal #BrandTransformation #BrandingExperts #ChamsBranding #ChamsMarketing #IntegratedBranding
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As the PUBLIC HOLIDAY approaches, BRANDING OF SPACES in the cinemas takes all the eyeballs of foot traffic. The presence is strong and even better, it is 24/7 advertising. You dont switch this type off, it is visibility all through movie premieres, celebrity visits, group bookings and more. This center pillar is the center of attention. #brands #branding #activation #calpaign #launch #screens #digitalmarketing #billboard #fmcg #tech #growth #sales #profit #conversion #advertising #marketing #malls #cinemamarketing #projects #promotions
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Did you know CCA’s top airports have the opportunity reach more annual foot traffic than malls, sports stadiums & concert venues? OOH continues to be invaluable as it’s one of the most cost-effective advertising options that enables brands to reach a wider audience and build brand awareness: -OOH ad spend jumped 2.2% in the Q2 2023, and generated the second largest quarterly volume in the history of the medium despite ongoing economic uncertainties -Digital OOH, which accounted for over 33% of sales, increased 12.9% in the Q2 2023 compared to a year ago -Among the top 100 OOH advertisers, 77% increased their OOH spend from Q2 2022, and more than a third (37%) more than doubled their spend Source: OAAA
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ICYMI: Who bought what in the OOH ad operator market in 2023 (Billboard Insider): Billboard Insider has compiled our list of out of home transactions for 2023. The largest transactions were not in the US – Both Clear Channel Outdoor and OUTFRONT Media were sellers of non- US assets in 2023. CCO in Italy, Spain and France. OUTFRONT in Canada. When money is expensive you need to be very […] #DOOH #digitalbillboards #digitalsignage
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ICYMI: Who bought what in the OOH ad operator market in 2023 (Billboard Insider): Billboard Insider has compiled our list of out of home transactions for 2023. The largest transactions were not in the US – Both Clear Channel Outdoor and OUTFRONT Media were sellers of non- US assets in 2023. CCO in Italy, Spain and France. OUTFRONT in Canada. When money is expensive you need to be very […] #DOOH #digitalbillboards #digitalsignage
Who bought what in the OOH ad operator market in 2023 (Billboard Insider)
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Interested in advertising in the airport? Let’s chat, I can be your one stop shop for all CCO airport inventory regardless the market. Take a look at the #s below
Did you know CCA’s top airports have the opportunity reach more annual foot traffic than malls, sports stadiums & concert venues? OOH continues to be invaluable as it’s one of the most cost-effective advertising options that enables brands to reach a wider audience and build brand awareness: -OOH ad spend jumped 2.2% in the Q2 2023, and generated the second largest quarterly volume in the history of the medium despite ongoing economic uncertainties -Digital OOH, which accounted for over 33% of sales, increased 12.9% in the Q2 2023 compared to a year ago -Among the top 100 OOH advertisers, 77% increased their OOH spend from Q2 2022, and more than a third (37%) more than doubled their spend Source: OAAA
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Strategic Marketing Executive | Brand Identity | Marketing Strategy | Growth Marketing | Organizational Development | Marketing Metrics & Analytics | Marketing Budget Optimization | AI Innovation
💡 For brands to survive long-term, they must deliver a unique brand experience. 👏 Slow clap for Pepsi Max as they roll out their new can design. This was just one way they delivered an unbelievable (and unexpected) experience, innovating on one of the oldest advertising channels - outdoor. #branding #brandexperience #brandexperiences #cpg #advertising #outdooradvertising #innovation #innovationindesign #marketing #marketinginnovation #pepsi #pepsico https://lnkd.in/dkyriz7X
Pepsi Max Unbelievable Bus Shelter Augmented Reality Digital OOH | Talon OOH
https://www.youtube.com/
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Great read from Mark Schaefer and some great examples in Experiential Marketing. Like Mark points out, the Gartner’s new CMO Spend Survey shows a new trend in marketing. It lists “experience” among the top three brand investments. https://lnkd.in/eebTbUt4 #experiential #experiences #marketing
Why is experiential marketing important? Seven inspirational case studies!
markwschaefer.medium.com
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Director of People & Culture at Rebel Lion 🦁 | Full-Service Advertising Agency | Behind the Data, Beyond the Purpose
This is what you call making an impact 🔥 When we say we do things differently we mean it 📈 #SummerCarnivalTour #SummerCarnival2024 #MediaPlanning #MediaBuying #OOHAdvertising
🔥 6 Cities, 45 OOH Ad Platforms, 47M Impacts 🔥 P!NK kicks off her Summer Carnival Tour in Cardiff tomorrow! 🎪 Earlier this year, we orchestrated an extensive OOH campaign across six major UK cities in preparation for the tour. Our media planning and buying expertise was on display as we transformed the iconic ribbons of the London Underground and illuminated Wales’s largest digital screens. In collaboration with Marshall Arts, we brought P!NK’s electrifying presence to the streets of the UK, creating an unforgettable experience for her fans and setting a new benchmark in entertainment advertising. And stay tuned – there’s plenty more where this came from this week! #SummerCarnivalTour #SummerCarnival2024 #MediaPlanning #MediaBuying #OOHAdvertising
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KWP #TrendWatch - The importance of branding in the Pop-up #entertainment space. And the future investment into branded #LBE offerings. Covered in detail in the coming #StingerReport.
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BRANDING OF CINEMA SEATS. The PUBLIC HOLIDAYS are next week. It's going to be a long one too especially for families. Household brands, this is the time to show your product portfolio. In this economic clime, a brand has to put itself out there. Put your brand presence in the cinemas and malls as we expect millions of food traffic nationwide this public holiday. #brands #branding #visibility #launch #awareness #promotions #advertising #sales #marketing #digitalmarketing #growth #traffic #conversion #reach #kpi #target
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