CELforPharma’s Post

𝗥𝗲𝗮𝗱𝘆… 𝗦𝗲𝘁… 𝗚𝗼! 🚀 𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗖𝗦𝗙𝘀 𝗼𝗳 𝗮 𝗴𝗹𝗼𝗯𝗮𝗹 𝗽𝗵𝗮𝗿𝗺𝗮 𝗯𝗿𝗮𝗻𝗱 𝗹𝗮𝘂𝗻𝗰𝗵 𝗶𝗻 𝘁𝗵𝗶𝘀 𝟮-𝗱𝗮𝘆 𝗰𝗼𝘂𝗿𝘀𝗲: A global pharma launch can only be successful if you have a well-thought-through strategy 🎯, a clearly outlined roadmap 🗺️ and an aligned cross-functional team working towards a common goal 👥 Join us in March and learn all the concepts and evidence-based tools for effective planning and strategic decision-making in the process up to global commercial launch. #pharma #launchexcellence #launch #pharmamarketing Kurt Arco --- ❓ 𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝗰𝗼𝘂𝗿𝘀𝗲? 💬 Like the post & write 𝙮𝙚𝙨 in the comments and I’ll send you the course brochure!

When launching a pharma brand, the pressure to succeed is immense. 😰 But what does this mean, achieving an excellent brand launch ❓ In this insightful video Jo Lopez, CELforPharma faculty member, launch expert and Practice Lead Early Commercialisation & Launch at Uptake, shares the 6 key outcomes that define a successful launch. 🎯📈 🎬 Watch the video to discover these crucial outcomes and elevate your pharma launch strategy! -------- ☝️ I am Inge 🔥 My mission: Helping Pharma managers acquire business-critical competencies to make better decisions Liked this post? Want to see more? 🔔 Ring the bell on my Profile to get notified 🔝 Connect with me  #pharma #launchexcellence #launch #pharmamarketing Uptake

Takeda readies next phase in corporate and R&D campaign to help boost US profile >>> lqventures.com #strategy #competitiveintelligence #marketing #pharmaceutical #pharma #biotech #healthcare #productmarketing

Ready to Transform Your Launch Strategy? 🚀 Launching a pharmaceutical product successfully is a complex puzzle that goes beyond just the innovation behind your product. It requires a deep understanding of the market, strategic planning, and the ability to adapt to both challenges and opportunities. Don't miss our upcoming webinar with Gloria Seibert, CEO of Temedica, and Ludger Kempf, Pharma Consultant, as they share their expertise on: 👉 Strategic Brand Management: From launch to lifecycle, learn how to position your product for success. 👉 Forecasting & Data-Driven Strategy: Discover how to leverage data for smarter decision-making throughout your product's launch. 👉 Real-World Evidence for Post-Launch Success: Understand how to apply real-world insights to ensure your product's longevity and impact. 📅 Mark your calendar: March 6, 11:00 CET. Secure your spot now for an opportunity to elevate your launch strategy with insights from leading industry experts: https://lnkd.in/djRT_saf #pharmaceuticallaunch #marketsuccess #brandmanagement #datadrivendecisions

💻💊 Your Roadmap to Drug Launch Excellence: A Webinar for Pharma Leaders Launching a drug for the first time? Don't miss our in-depth webinar with Gloria Seibert and Ludger Kempf from Temedica designed specifically for leaders facing their inaugural launch challenge. In 60 minutes, we'll cover essential strategies to ensure a successful market entry. You'll learn about effective brand lifecycle management, data-driven decision-making, and the critical importance of Real-World Evidence for maintaining your product's market presence. 📅 Date: March 6 | ⏰ Time: 11:00 CET | 🌐 Language: German This session is ideal for leaders looking to navigate the complexities of a first-time drug launch successfully. From understanding regulatory landscapes to mastering market dynamics and meeting patient needs, we've got you covered. Register now for insights and strategies that will help you lead your first drug launch with confidence 👉 https://lnkd.in/dPv8HiHn #druglaunch #marketentry #brandmanagement #realworldevidence

What can Pharma do better to be more successful in product launches? In our first session, senior leaders, Luca Gazzi (Sanofi), Klaus Viel (Boehringer Ingelheim), Siddharth Jain, M.D. (Takeda), and Kenneth Weissmahr, dived into the question of the rising importance of pre-launch market shaping. If you missed the first webinar, not to worry each session will bring together senior leaders from leading pharma companies to discuss and explore the different aspects of one of the most fundamental business questions in pharma. Thank you to all who attended, and our panelists for their invaluable insights. Here’s a link to the full recording: https://lnkd.in/d6QsvXyh Follow us to stay informed about our upcoming sessions. #PharmaIndustry #ProductLaunches #Innovation #Pharma

It is one of the most perplexing phenomena known to senior biopharmaceutical executives… that the launch trajectory (in terms of product adoption and therefore sales in the first six months of launch) sets the cap for the entire product life cycle.   IQVIA research posits that if you miss sales expectations early, you miss them forever.   It is for this reason that the MMRG business exists.   For over 70 years, thousands of research papers have been written, and many hundreds of product launches experienced, which attest to the fact that every innovative new product launch travels a journey.   It starts with the innovators, who encourage the early adopters, who mobilise the early majority, who cajole the late majority, who all look at the laggards with bemusement.   Wisdom (and experience) shows that there is no point in promoting laser treatment for astigmatism to someone who is never going to go near a laser gun. It’s always better to find those willing, amenable and prepared to take risks and get them on board first.   It’s become a truism that most of us do not trust a manufacturers’ claims for their products – reinforced by events such as the Volkswagen emissions scandal (can you really believe that broke nearly 10 years ago?).   Most of us look around for endorsement, encouragement and advice on trying something new, from people we trust for their independence and judgement. Especially when the stakes or the value involved is perceived to be relatively high. We’re naturally suspicious of people with ‘skin in the game’.   At MMRG we work with launch teams to identify, profile, understand and engage with the people who are capable of changing their peers’ behaviours (the real opinion leaders).   So launch well... (and aim high, with accuracy!)

Have you ever asked one of these questions yourself? 💬 LaunchControl simplifies your product launch journey and focuses on what matters most. Could you make sure you're mission-ready and prepared for potential product launch meteors? These are only some of the things LaunchControl can assist with, visit pharmalaunchsuccess.com for more information! 🚀 #Productlaunch #launchreadiness #globalsuccess #pharmaproductlaunch #solution #launchcontrol #digitalsolutions #launchsuccess #pharma

While Alliance deals are meant to strengthen the commercialization of a product, they also present unique complexities when it comes to launch. Tap the link below to read our expert guidance on how to foster a cohesive culture, streamline processes, and ensure that assets are managed efficiently, setting the foundation for a successful partnership and launch. https://lnkd.in/epxK4NHq #ProductLaunch #Pharma #Strategy #LifeSciences

Join us for a webinar next Tuesday (Oct 1st) at 12:30pm EST! 🎥🎤 In our next 30-minute webinar, Ellen Gordon and Alex Castello will discuss generating the insights required to build long-lasting brand equity in highly competitive pharmaceutical and biotech markets. A strong brand is crucial to unlocking market success, but typical tracking methods fall short of providing insights you can truly act on. KJT created Brand EquiTrack℠ to overcome common barriers, including limited actionability and perceived value, to ensure lasting brand salience, resilience, and competitive advantage. Walk away with learnings on: - The limitations of typical brand equity & tracking research - How to overcome these issues to gain clear, actionable insights - Strategic application of these insights to improve your brand’s foundation, resilience and planning Register for free here: https://shorturl.at/jUcuU #KJT #HealthcareIndustry #BrandEquity #BrandPlanning #BrandStrategy