You’re at the pub.
Someone’s challenged you to a game of darts.
The further away you stand from the board, the more points you get.
You haven’t even warmed up, but you decide to stand far back, and take a single dart with you.
In a fairytale, you’ll hit the target right in the centre.
In reality, you’re likely going to miss the target altogether.
Product isn’t fairytale material.
You need to build rhythm and diversify your risk.
You need to have a clear Objective and set your KRs accordingly.
Only once you learn and gain traction, you can take more risks.
Forget one moonshot from the back of the room.
Take a selection of darts.
Stand next to the board and put them in the bullseye.
Get your quick wins and guarantee value.
Then you can start taking a few steps back and choose some more ambitious shots.
In Product, you should never start from the back of the room.
#productmanagement