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🏁 Ready, set, go! Explore the breathtaking logistics ballet of Formula 1 in our latest article. From navigating transcontinental odysseys to orchestrating back-to-back races, discover the meticulous planning and precision driving the world's fastest logistical operation. 🌍✈️🚛 #Formula1 #LogisticsMarvels #SpeedOfRacing #GlobalOperations

The need for speed is hitting Vienna! The Formula 1 Exhibition did such great numbers in Madrid, that they're taking the show on the road. See how history meets innovation in this amazing new brand pop-up! https://lnkd.in/eEVWsuAh #brandactivation #popup #racing #brandhack #growth #growthmarketing #marketingnews #brandnews

Formula 1 has transformed from an exclusive club to a global phenomenon with an insane fan base. Recent developments highlight this transformation: ✔️ New Visual Identity: Unveiled a dynamic logo at the F1 Etihad Abu Dhabi GP, featuring a sharp design and vibrant red palette to embody the sport's energy. ✔️ Engineered Insanity, a sixty-second film that shines a spotlight on innovation, endurance, and the elemental nature of the sport. It focuses on 1 thing: what an F1 race actually FEELS like. ✔️ Association: If you're a Ferrari fan, what are the chances that you'd buy an Aston Martin? Probably close to 0%. This illustrates how emotional connections and shared values influence consumer preferences and behaviors through association. How do you envision implementing these approaches into your business strategy? #Formula1 #Rebranding #MarketingStrategy #Innovation #Business

🌱🏎️ Formula 1 just released its first Impact report and I am excited to share some insights from their sustainability initiatives! As an avid Formula 1 fan and sustainability enthusiast who had the chance to attend the Bahrain Grand Prix last year, I'm thrilled to see the strides the sport is making towards a greener future. Here are some key takeaways from the report: 🌱 Regionalizing Freight Operations: By storing equipment in hubs across Europe, UAE, and USA, F1 is significantly reducing transportation distances, thereby minimizing emissions associated with logistics. Formula 1 focused on using more efficient transportation modes like biofuel-powered trucks (83% emissions reduction on the European leg), and optimizing calendar/locations. In 2024, F1 has made changes to the race calendar to further reduce travel and freight distances. 🚗Promoting Greener Transportation: Over 85% of race promoters offered greener transportation options for fans in 2023, demonstrating a commitment to reducing emissions from fan travel. 💡Diversity and Inclusion: F1's launch of the F1 Academy, including an all-female driver development series, is a significant step towards increasing female representation and removing barriers to entry in the sport. The impact is already evident with more girls qualifying for karting finals. 🌍 Reducing Carbon Footprint: Formula 1's sustainability strategy aims to achieve Net Zero Carbon by 2030. In 2022, the sport reduced its overall carbon footprint by 13% compared to the 2018 baseline year. Major areas of emissions reduction in 2022 included increased use of renewable energy at factories/facilities (10% reduction) and remote operations reducing business travel (29% reduction). However, logistics (49% of emissions) and event operations (12%) saw emissions increases in 2022 due to more races and improved data quality. 💡Innovative Solutions: Initiatives like the atmospheric water generator at the Las Vegas Grand Prix and low-carbon energy generation pilot in Austria showcase F1's commitment to finding innovative solutions to conserve resources and reduce emissions. These efforts demonstrate Formula 1's serious efforts towards sustainability while maintaining its position as a the pinnacle of motorsport. As a fan, I'm proud that the sport is actively working towards a greener, more inclusive future. Looking forward to seeing even more progress in the years to come! 🌍🏁 Read the full report here: https://lnkd.in/ezWqUe9H #Sustainability #Formula1 #GreenFuture

Memories from Monaco Formula e with DON event 2022. Looking forward to Monaco 2024 and bringing some new sponsors to Formula E. Sponsoring the Formula E championship embodies several fundamental values inherent in this world of motorsports: Innovation: Formula E is at the forefront of electric racing technology, pushing boundaries and driving innovation in sustainable mobility. Technology: The series showcases cutting-edge electric powertrains, battery technology, and regenerative braking systems. Teamwork: Formula E teams collaborate closely to optimize performance, adapt to changing conditions, and achieve success on the track. Sustainability: Sustainability is a key factor for all companies today. By sponsoring Formula E, companies align themselves with a sport that prioritizes environmental consciousness and promotes cleaner energy solutions. Furthermore, Formula E has undergone significant changes, including the departure of major manufacturers like Mercedes, Audi, and BMW. New sponsors like Maserati have stepped in, and the series continues to evolve as it enters its ninth season1. Whether you’re a brand seeking global exposure, technological relevance, or a commitment to sustainability, Formula E sponsorship offers a unique platform to connect with a forward-thinking audience. We are always on the search for new companies or brands keen to explore such cooperations. Submit your opportunity here - https://lnkd.in/ep8Bqsb8

The key updates in F2’s bold new design https://lnkd.in/eEsHXbTW For the first time since 2018, Formula 2 will have a new car this year. The long-awaited newcomer from Dallara boasts improved safety, accessibility and, crucially, closer links with Formula 1. As one chapter in Formula 2's history closes, with the retirement of its 2018 car, another begins in 2024 with the introduction of its new model. The new Dallara-built F2 2024, which will be raced for at least the next three seasons, features the latest FIA safety innovations, and aspires to be as close as possible to the latest Formula 1 machinery to help prepare young drivers for the final step on the single-seater ladder. The radically redesigned car, unveiled over the Italian Grand Prix weekend at Monza in September, has several features that move it more towards F1's current generation. It features ground effects and similar wing concepts, with a rear wing not dissimilar from that used in Japan's Super Formula championship, for which Dallara is also the constructor. Powered by a 3.4-litre turbocharged Mecachrome engine, it will continue to run on Aramco 55% bio-sourced sustainable fuel for 2024 before moving to synthetic sustainable fuel in 2025. Although there have been some "little adjustments here and there", newly appointed series technical director Pierre-Alain Michot is "quite happy with what we have achieved"."It's really nice what we've done," affirms Michot. "The process to design the car has been quite long and intense over the past winter because we had to design a new car completely… not from scratch, because the philosophy is the same, but we had to accommodate a lot of new features and make sure that we are getting closer to the F1 family look that we wanted to achieve. "We have taken into consideration the look, but also the performance, and all the new technical requirements from the FIA in terms of safety. All the guidelines that they wanted to achieve with F1 with the latest regulations, we had to follow these as well, just to make sure we increase a bit more the following-car performance that we already had in our DNA. It's something that we always wanted to have and we have made a little step more for this car."

Let’s talk about the most expensive branding exercise in the world, valued at $16 billion - Formula 1! The fastest sport in the world comprises 10 teams competing in a year-long championship. The team runners can be anyone - like road car manufacturers (Ferrari or  Mercedes) or an energy drink (Red Bull). The top teams spend close to $400 million in operating costs! Why do they do it? - Marketing • A road car manufacturer like Mercedes-Benz can signal to the market about their capabilities in R&D and innovation by performing at the highest level in motorsport where the F1 technologies often trickle down to road cars. (Example - regenerative braking) • Team owners or sponsors want to be associated with adrenaline, precision, accuracy, technology, and innovation - keywords used when discussing F1 • Sponsors use F1’s global reach (broadcast, in-person, and other promotional events) to increase their presence in other continents. Saudi Aramco pays Aston Martin $45 mn annually to be the title sponsor That brings us to the question of covering such a huge cost for a “branding exercise”. The revenue drivers are: • Prize money from the championship • Sponsorship deals • Sales in merchandise, events, and experiences The sport recorded 25% YoY growth in revenues owing to increased viewership (Netflix show), new revenue streams, and record attendance in race events. The inaugural Las Vegas GP boosted the Q3 revenues to $1.2 billion! Even the celebrities want in on this - a consortium, including Ryan Reynolds, picked up a stake in the French racing outfit, Alpine. However, with this growth comes the concern of sustainability and accessibility. The sport inherently causes emissions and with significant costs associated with the events, it is becoming increasingly inaccessible to attend with a high-priced ticket. It will be interesting to see how F1 evolves as a sport while operating like a media & entertainment business, to achieve its sustainability targets and remain relevant amidst the changing nature of vehicles (from ICE to EV). #Formula1 #Sport #Business #Branding Image: Las Vegas GP 2023

Memories from Monaco Formula E with DON event 2022. Looking forward to Monaco 2024 and bringing some new sponsors to Formula E. Sponsoring the Formula E championship embodies several fundamental values inherent in this world of motorsports: Innovation: Formula E is at the forefront of electric racing technology, pushing boundaries and driving innovation in sustainable mobility. Technology: The series showcases cutting-edge electric powertrains, battery technology, and regenerative braking systems. Teamwork: Formula E teams collaborate closely to optimize performance, adapt to changing conditions, and achieve success on the track. Sustainability: Sustainability is a key factor for all companies today. By sponsoring Formula E, companies align themselves with a sport that prioritizes environmental consciousness and promotes cleaner energy solutions. Furthermore, Formula E has undergone significant changes, including the departure of major manufacturers like Mercedes, Audi, and BMW. New sponsors like Maserati have stepped in, and the series continues to evolve as it enters its ninth season1. Whether you’re a brand seeking global exposure, technological relevance, or a commitment to sustainability, Formula E sponsorship offers a unique platform to connect with a forward-thinking audience. We are always on the search for new companies or brands keen to explore such cooperations. Submit your opportunity here - https://lnkd.in/ep8Bqsb8 #formulae #sustainability #technology #innovation #business

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Day 22 : 30 DAYS 30 BRANDS Challenge! 🏁🚗 Discover about Ferrari's logo and it's unique history! 🏎️✨ #Ferrari #BrandFacts #FunFact #30Days30Brands #DidYouKnow #FerrariHistory #LuxuryCars #Supercars #CarLovers #AutoLegends #SpeedAndStyle