🚀Today, Decathlon launched an energizing campaign showcasing some of the Decathlon athletes.
I can't stop watching it! What I love about it is that it reminds us that play is essential to sport. Play is everywhere! Including in the Olympic and Paralympic Games! (It’s not a coincidence they’re called the games!)
Yes, we all play. From the elite athletes and the zumba dancer to the competitive swimmer and the little girl on her bicycle in the park. Play transcends every sport!
Best of luck to all the athletes from the Decathlon Team and congrats to Ogilvy, Ogilvy Paris, WANDA, Vincent Salette, nicolas decatoire and Lucien Dudreuil who worked on this exciting campaign.
Let’s have fun! Be ready to play... Vive le(s) Jeu(x)!!
#Paris2024#ReadyToPlay#BrandCampaign#Olympics#Paralympics#Games#Decathlon
🌟 Lionel Messi & Adidas: A Legendary Partnership Worth Billions
📈 Few partnerships in sports rival the impact of Lionel Messi and Adidas. Since signing with Adidas, Messi has been more than just an ambassador—he's been a global icon for the brand. This historic deal, valued at $1 billion for a lifetime contract, has catapulted both Messi and Adidas to new heights of global visibility and influence. Every time Messi graces the pitch, the iconic 3-stripe logo is seen by millions, creating massive brand exposure. But how can brands like Adidas truly track and measure this exposure?
📊 Tracking Portal by Sponsorlytix can detect brands logos and placements accurately and cost effectively across videos and images, ensuring no opportunity for visibility is missed. Whether you're monitoring a billion-dollar partnership like Messi's with Adidas or your own brand placements, Portal provides the insights you need.
Take a subscription, Upload content for instant detection or integrate our AI models via API to track logos seamlessly within your app or dashboard.
🚀 Discover more with Portal today. For Demo please contact our sales team on [email protected] or through our website form on sponsorlytix.ai#Sponsorlytix#LionelMessi#Adidas#SportsMarketing#BrandTracking#AI#ComputerVision#SportsData
Everything you need to know in #SportsBiz today:
1. Barcelona's Lamine Yamal signs long-term adidas endorsement deal
2. WSL saw highest web search increase in sports last year, finds new Redtorch report
3. PFL MENA set for April 2024 launch
4. The CW wants take advantage of RSN troubles and cord-cutting by expanding sports coverage
5. Saudi Arabia to host new FIFA-backed series of international games
6. Bundesliga introduces 'ref cam' for the first time
7. Diamond Sports Group wins approval for $450m financing deal in bankruptcy case
8. Washington Spirit agree Snickers sleeve deal for 2024 season
9. F1 and DHL agree expanded multi-year global partnership
10. Everton's ten-point deduction over financial regulation breaches reduced to six on appeal
11. NASCAR and Xfinity in talks over new sponsorship deal starting 2025, says SBJ
12. AFC Bournemouth confirms multi-year training kit sponsorship with Las Vegas tourism agency
13. Canal+ increases stake in Asian streamer Viu to 30%
14. San Diego Wave Fútbol Club expands 24 Hour Fitness deal to include back-of-shirt sponsorship
15. Sauber agrees Wi-Fi deal with Extreme Networks
Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5
This happened yesterday - https://lnkd.in/esctHyqn - Christiano's team Al Nassr + Adidas just released their latest home kit (uniform) on Robolox before any other outlet. To clarify, they released a digital version of their kit, that can be purchased within the Roblox gaming universe to dress your avatar, BEFORE they made the actual physical kit available to the real world fans!
Think about that for a second; one of the most famous players in the world, who remains in the football GOAT discussion (although Messi is bleating a bit louder these days), and has sold more jerseys than any other athlete ever other than Jordan and Messi, just had his kit released on a web3 gaming platform/universe before it was released for physical purchase.
From a FanWall perspective I can only imagine how much more impactful the digital and physical releases could be if the social announcements to his 635M personal insta followers could have been co-promoted on an Al Nassr FanWall to their 26.8M followers alongside customized short-form content and an affiliate link to each that could have pushed a % of revenue into his philanthropic efforts with Make-A-Wish International or @cr7foundation or UNICEF or Save the Children International.
The next level for fan engagement and reward is coming, and FanWall is ready.
hashtag
#christianoronaldo#fanengagement#sporttech#sportingtech#soccer#football#sport#web3#roblox#alnassr نادي النصر السعودي - ALNASSR Saudi Club Jamie TedfordBen Treadaway
This happened yesterday - https://lnkd.in/esctHyqn - Christiano's team Al Nassr + Adidas just released their latest home kit (uniform) on Robolox before any other outlet. To clarify, they released a digital version of their kit, that can be purchased within the Roblox gaming universe to dress your avatar, BEFORE they made the actual physical kit available to the real world fans!
Think about that for a second; one of the most famous players in the world, who remains in the football GOAT discussion (although Messi is bleating a bit louder these days), and has sold more jerseys than any other athlete ever other than Jordan and Messi, just had his kit released on a web3 gaming platform/universe before it was released for physical purchase.
From a FanWall perspective I can only imagine how much more impactful the digital and physical releases could be if the social announcements to his 635M personal insta followers could have been co-promoted on an Al Nassr FanWall to their 26.8M followers alongside customized short-form content and an affiliate link to each that could have pushed a % of revenue into his philanthropic efforts with Make-A-Wish International or @cr7foundation or UNICEF or Save the Children International.
The next level for fan engagement and reward is coming, and FanWall is ready.
#christianoronaldo#fanengagement#sporttech#sportingtech#soccer#football#sport#web3#roblox#alnassrنادي النصر السعودي - ALNASSR Saudi ClubJamie TedfordBen Treadaway
🤔 What are your thoughts on the new rebrand of Decathlon?
As a designer, I always find it fascinating to see how big brands evolve their visual identities. Personally, I am attracted by the way they have managed to convey the message of dynamism, movement and sport by creating a brand that is fully committed to all athletes.
As a consumer of Decathlon for years I have to say that now I feel a little more connected with them as a runner. Running is one of the things I'm passionate about and the new rebranding they have done makes me connect a little more.
What catches your eye about it? Let's discuss! 😃👇
#DesignOpinions#BrandIdentity#Decathlon#DesignCommunity#CreativeThinking
Which sponsor is the champion of #Euro2024?
When you think of a major international sporting event, you think of a major craze. And with good reason: Euro 2024 represents nearly 8 million articles visited per day 👀
As this visibility is very important for partner brands, Seedtag has analyzed the impact of the championship on them thanks to its international network of publishers:
🚀 adidas succeeded in capturing attention thanks to its new international outfits and player sponsorships
🙌🏻 Thanks to its collaboration with UEFA, Hisense Group appears at least 2 times more often than other sponsors
🥤 The Euro 2020 controversy between The Coca-Cola Company and Cristiano Ronaldo continues to cause a stir
⚽️ Lidl succeeds in attracting families with its popular football-related items
With its 13 international sponsors, Euro 2024 shows once again that sporting competitions are a springboard for brands. What will be the result for the next Olympic Games?
Discover more: https://lnkd.in/gYhAA-Kg#SeedtagInsights#ContextualAdvertising#AdTech
