We are honored to be recognized by Ad Age on the 2024 Agency A-List & Creativity Awards as Standout Agency. We want to thank all the Cashmerians and our partners who entrust us daily to cultivate Culture and drive positive impact around the world. Since Day 1, we’re proud that our vision at Cashmere has remained steadfast … to be grounded in The Culture and be Undeniably Dope. #CashmereAgency#AdAgeAList
Check out our Undeniably Dope Work here https://lnkd.in/g7HRcfNs
Sustainable Manager ,Audit Coach of the R. Gibson methodology ( USA, Mexico , Spain) and Advisor / speaker in Social Project. Premium Luxury ( gastronomy, hospitality, agriculture and fashion)
https://lnkd.in/dESjrjsJ
2024 to 2124 ...As will be the next step to #manipulate the #women seudo #feminists#market...?????
like is happening from 30000 y.a.
now we suppose this genders market has the #power to desid about their live but unfortunately it is just #mass_consumer....means not #social#sustababikity behavior...just again the #fashion (#economy power) is adapting its #strategy to offer "seudo #democratic* #producs and #services whichs the women had choose i. the "freedom option" offer...hehehe samething was happened for example after XVIII, XIX , XX centururies....to promote the convenience"benefits for our human being when are owner that our live...are you kiding me?
Beyoncé has just released her latest album and it might be the right time for brands to lean into the pop culture moment. Everybody wants to 🐝 a pair of Levi’s jeans right now and with searches for the new country album and brand shout-out spiking, it’s an opportunity for brands to put their best boot forward ✨ Think about how you can leverage trending products, ad copy, and creative to add your brand’s own take to Queen B’s latest ballads.
#levis#beyonce#digitalmarketing#consumertrends#brandstrategy
Dressing up is not just for women. It is one of the most important things you can do for yourself, your brand, and your business. In this episode, I have Bruno, a celebrity tailor based in Australia, talk about the power of dressing up for men. Check out Bruno's work at https://lnkd.in/gVRjeh5d
In a world where we’re constantly asked to “fit in,” my hijab reminds me every day that true empowerment lies in embracing who we are—unapologetically. 💪
For me, the hijab is more than a piece of cloth; it’s a symbol of strength, resilience, and choice. It’s a reminder that professionalism doesn’t have a dress code, and success doesn’t come with a one-size-fits-all look.
Being in a workspace that welcomes diversity isn’t just about acceptance—it’s about thriving because of our differences. When we create environments that value authenticity, we give room for innovation, empathy, and growth.
To every woman wearing her hijab in the boardroom, at the negotiating table, or during that big presentation—you’re not just representing yourself. You’re rewriting the narrative, breaking stereotypes, and showing the world that confidence and capability have no dress code. 🚀
Here’s to workplaces where we don’t just “fit in,” but we belong.
#OwnYourIdentity#EmpoweredWomen#DiversityAndInclusion#HijabAndPride#BreakingBarriers#WomenInLeadership
Representation in toys isn't just about play; it's about possibility.
Imagine growing up and never seeing a doll that looks like you. For many Black children, this was a reality.
We lack the power to be something if we can't see it or imagine it.
I recently watched the Black Barbie documentary on Netflix, and it was a profound reminder of the power of representation and the journey toward diversity and inclusion.
Here are my takeaways as a marketer:
1️⃣ Make your audience feel seen: representation is non-negotiable.
The documentary shows the emotional impact on Black women who grew up without dolls that looked like them. The first Barbie debuted in 1959. Mattel, Inc. would release a Black doll in 1968, but they made it clear that this wasn't a Black "Barbie" but a friend of Barbie. It would take 21 years from the launch of Barbie until Black Barbie arrived. However, Black Barbie didn't receive the same marketing push as her white counterparts. 🤦🏾♀️ It's not enough to make a diverse product; it's just as crucial to how you market it. Ensure that your campaigns are inclusive and that every product gets the visibility it deserves, reflecting the diversity of your audience.
2️⃣ Take a balanced approach to marketing
The initial lack of advertising for Black Barbie is a stark reminder of the importance of equitable promotion. A product's success is heavily influenced by its marketing strategy. When we neglect to promote diverse products, we inadvertently communicate that they are less significant. As marketers, we have a crucial role in advocating for balanced advertising budgets that give equal spotlight to all products. This approach ensures that diverse audiences feel seen and valued, and it's a responsibility we must not overlook.
3️⃣ There's enough room for all of us!
I view this documentary as a tribute to the bravery of Black women who fought for representation. Beulah Mae Mitchell's courage to speak up about the need for a Black Barbie paved the way for Kitty Black Perkins, the first Black woman to design a Black Barbie. This eventually opened the door for Stacey McBride-Irby, another talented designer who continued to innovate and inspire. Their stories remind me that there's enough room for us to shine. ✨As marketers, we should strive to elevate and support each other by fostering connections.
This documentary reminded me that I grew up with mostly white dolls and didn't see myself. As a mother, I now ensure my daughters have dolls that look like them, teaching them they are beautiful, capable, and worthy.
Representation matters—not just in the products we create but in how we advertise them. It's our responsibility to ensure that everyone sees themselves as the hero of their own story. 🫶🏾
Have you watched the documentary yet? Let me know your thoughts.
#blackbarbie#documentary#netflix#brandmarketer#marketingmonday#marketingtipshttps://lnkd.in/eVc3K-eg
Innovative Communications Executive Specializing In ► Crisis Communications | School District Marketing & Branding | K-12 School Communications & Public Relations | Strategic Partnership Development
A fourth-generation educator turned public relations professional, I am passionate about writing, branding, education, and stakeholder engagement. I am the proud owner of Hansen Public Relations.
Challenge: Build a brand that excites a two-year-old.
Every time my toddler see the Cornerstone Banks logo, he yells "Daddy!"
He can see it on the pen I use to write a shopping list. 🖊
He can see it on the mug I use for my morning coffee. ☕️
He can see it on my husband's attire. 👔
He can see it on the company-sponsored sports arena as we drive by, or on the company headquarters as we pull into the parking lot. 🏦
No matter how and where he sees this visual brand, my son squeals with delight for what he knows to not only be a large part of his daddy's life, but our family's as well. #notgeneric#communitybank#banklocal#CornerstoneBank#branding#companyculture
🌟 No golden statue for Barbie today, but in the midst of all the glamour, Ken's Oscar-worthy performance stole the show last night. Adding an extra layer to the already iconic marketing journey behind the movie, which definitely earned its spot in the history books.🕺🎬
🎬 Curious to learn more? Check out the article my colleague Alexandra Ceulemans from The House of Marketing wrote on the topic. 🫶🏻🌸🦩
#Oscars#BarbieAndKen#MarketingMagic#TheHouseOfMarketing
I help solo entrepreneurs navigate the complexities of running a business so they can achieve lasting success and confidence in their journey. | Coach | Mentor | Success Partner | Author
EVP, Executive Creative Director
6mo👌🏼👌🏼👌🏼