Carole Beckford’s Post

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I CONNECT you to the best in Sport and Entertainment in the Caribbean.

#WorldAthletics - Track and Field needs to be able to compete in the media rights business to be able to: 1. Get better positioning on TV 2. Pay its athletes better 3. Become one of the biggest in sport It can't & should not wait for every four years during the Olympics to be a massive highlight. So with all the changes in the personnel, the marketability and the commercial agreements must be a priority for #TrackAndField. While I understand spreading events into diverse geographical spaces, the sport must be in commercial centres that fans, media & business people can collaborate. Brand companies should demand more.

Absolutely, it is really time we leverage our brand to excel in the business side of sport, sports management, sports rehab, sporting events, MERCHANDISE (the easiest one to start with!!). We need a Sports Management Council or some other body to manage this

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david geddes

Director Stakeholder Engagement, Communication & International Relations at Financial Services Commission Jamaica

1y

Professionalism in everything we do!

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