Carmela (Luzzi) Watson’s Post

As we wait for kickoff of Super Bowl LVIII, we are equally as eager to see the inspiring ads during commercial breaks. In the spirit of football-related marketing, we are also enjoying this SBJ article "The five NFL teams doing the best on social and digital media." #CCAStrategicMedia #SuperBowlMarketing #SocialMediaMarketing Check it out 📰: https://lnkd.in/gXz3aSPf Sports Business Journal

Ready to tackle your marketing goals? Our playbook reveals advanced-analytics lessons from the worlds of pro sports and superstar entertainment. Learn how to give your paid-media strategy a winning edge this NFL season: https://lnkd.in/eUVb8pwv #NFL #SportsMarketing #PaidMedia #AdvancedAnalytics

What's the HM DL? Our Media Coordinator, Hailey Pritts has the details – The DL: As football season approaches, this presents a prime opportunity for businesses to engage with their communities and maximize their advertising impact in many ways. Live football games, especially NFL Monday Night Football, attract millions of viewers, offering an excellent platform for TV spots. Small-scale institutions can interact locally by sponsoring high school or college games or setting up booths during matches. Football-themed display ads can diversify traditional advertising approaches, capturing the attention of game-goers and local fans. On social media, showing support for teams and holding football-related contests can also foster engagement. Finally, sports radio channels, which have a dedicated fanbase, offer another avenue for themed ads, ensuring financial services stay at the forefront of consumers' minds.   Sign up for our HM DL weekly newsletter by visiting our website at https://bit.ly/3ucphKB. #nfl #streaming #tv

🚀 On February 11, 2024, the 58th #SuperBowl 🏈 took place, marking the final game for the title of the National Football League (NFL) champion. The annual broadcast attracts an average of 100 million viewers, not only for the love of sports but also for the traditional halftime show, movie trailers, and advertisements. In the 1960s, companies paid 💸$35,000 for a 30-second advertising video during the Super Bowl; in 2021, it was 💸$5.5 million, and in 2024, it increased to 💸$7 million. These figures exclude production costs, and a short clip can incur a total cost exceeding 💸$15 million. #marketingooutloud #marketing #adscampaign #marketingstrategy

Super Bowl commercials usually represent the pinnacle of advertising. We love a good ad, and even more so when it’s in football. Here are some key takeaways from this NFL’s 2023 commercial that secured the second spot on USA Today’s “Ad Meter”. ⚽You don’t always need the latest tech and the overload of visual aids to make the ad stand out; ⚽Dynamic action, good filming, and a relevant setting do the magic; ⚽This ad was a captivating homage to female athletes, spotlighting flag football star Diana Flores who is one of the most influential female players, inspiring many; ⚽Don’t forget the twist: a surprise appearance by Billie Jean King made it an unforgettable Super Bowl advertisement; ⚽And, of course, humor throughout always creates an emotion that you just can’t ignore. So, if you want to leave the AI craze behind and go back to the good old hands-on ad creation - make sure it’s dynamic, recognizable, and relevant setting, makes a point in the bigger picture, has a twist, and creates emotion. Check the ad out for yourselves -> https://shorturl.at/gEMV3 Follow MetaPax for more industry insights! #MetaPax #marketingtips #adexperts #football #advertising #trends #viral #marketing 

The Varsity * Look for Charter and Paramount to sign short-term extension today, which is a positive harbinger that a deal is in sight. Paramount will make its P+ ad-supported tier available to Charter basic subscribers. Charter has a similar arrangement with Disney and D+.  * DirecTV agreed to Diamond's "glide path" strategy that will migrate the Bally Sports RSN's to a digital tier over the next couple of years. Diamond's Comcast deal ends today and unless they agree to a long-term extension, it’s possible that the Bally Sports R.S.N.s will be dark on Comcast systems on Wednesday. And if Diamond is unable to work out a “glide path” deal with Comcast, it’s unlikely that the company will exit bankruptcy. * One of the biggest questions in the NBA rights auction centers on WBD’s matching rights, and how they might be deployed. NBCU has said that if it wins a package, it will carry some NBA games on its broadcast network. WBD doesn’t have a broadcast network, and the company has apparently not reached out to other broadcasters about a potential joint bid. * The NFL is negotiating to take an equity investment in ESPN, but talks have not progressed much in the past couple of months. ESPN is also talking to the NBA, MLB, and NHL, along with major technology companies and telecom players. * RIP Tom Phillips, a man who ran a newsletter company in suburban Maryland that hired me as a young reporter in 1994, where I first covered all aspects of the cable industry. Also, women’s sports has gotten so popular, so fast, that marketing efforts around it have been slow to catch up. The effort to usher more corporate professionalism into the women’s sports space continues on Thursday with the Sports Innovation Lab’s NewFront, in New York. Invites were sent out to more than 200 media buyers and brand marketers.

The Varsity * The NBA is continuing to talk with Warner Bros. Discovery and NBC, but negotiations are not far enough along yet for the league to start conversations around WBD’s all-important matching rights. NBC and the NBA would have to be close to a signed deal for negotiations over those matching rights to truly commence. * Comcast and Diamond have barely spoken in the nine days since the cable operator dropped all of the Bally Sports Networks from its Xfinity cable systems. Both sides are entrenched in their positions, and it doesn't look like any deal is close. * CBS Sports’s deal with the Italian soccer league Serie A expires in a couple of weeks and the two sides are not close on a renewal. The Italian soccer league will either have to accept a much lower rights fee from CBS or find a new partner in the U.S. market. * Former Turner Sports president Lenny Daniels was considered one of the early favorites to replace Norby Williamson, but now has become a much longer shop as ESPN is not moving off its desire that the role will be based in Bristol, Conn. * Streaming, Paramount, women's sports, Spulu and sports betting were the top topics on the minds of NFL lawyers who gathered in Washington, D.C. this week. I spoke to the group on Wednesday morning about the changing media landscape, and these were the focus of most of the questions I fielded. * It looks like Netflix will wind up carrying the two NFL games scheduled for December 25, per a bevy of sources. It’s a first-of-its-kind deal, and almost certainly not the last. https://lnkd.in/eQN-tqcj

We're so excited to announce our new series, "Pixels and Points", a bimonthly program where we'll discuss new insights related to digital or traditional media from the last week. In the debut episode, Matt and Susie discuss LinkedIn’s new OTT advertising options and the impact of women’s basketball on sports advertising. Watch the full video on our insights page: https://lnkd.in/gMV2bp4P #socialmediastrategy #OTT #linkedin #womensbasketball #sportsadvertising #advertisingtips #austinagency #austinadvertising

In 1941, Bulova aired the first official TV commercial during a baseball game, marking a significant milestone in advertising. This groundbreaking 10-second spot symbolized the dawn of televised advertising, a platform that would grow to dominate the marketing world. This moment reminds us of the ever-evolving nature of advertising. How do you adapt to changing advertising platforms? #Marketing #paidadvertising

Here's my latest article for Barrett Media #SchwartzOnSports